ANA AOnline Advanced ANA AOnline Advanced Action WorkshopAction Workshop

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Key Elements for Success in Digital Marketing

Agenda• eDMs• Landing Pages• Leveraging Online Publications• Digital Collateral• Social Media

Reach Engage Nurture

Proven & Valuable Email Marketing TacticsMobile-Friendly eDM Best Practices:

•Single columns

•Skinny layouts

•Offering proven CTAs (1-

2)

Call to Actions (CTAs) that work

• White Papers• Case Studies• Datasheet PDF• Video of Product Highlights• eBook PDF• Product Selector Tool• Bundling Program page • Application Brief PDF

white paper

  Landing Page Best Practices: Clean Designs  Resource Banners  Impactful Meta Content

Optimized Landing Page Designs

WordPress Landing page designing: Easy Creation (drag & drop) Built-in A/B Testing functions Heat Map and other enhanced analytics

Widget Landing page designing: Hosted under Buy.Advantech domain HTML designing - high level of customization Dynamic code keeps price and linking

accurate

Benefits of WordPress & Widget Page Landing

ICG Campaign- eBook

Deliver the ProView message with engaging eBook

Capture the Leads for LDR

Enterprise Blog

Off of the Enterprise Solution Page…

Enterprise Blog

Posts covering…

•Industry Trends

•Application Specific

•Best Practices

Enterprise Blog

Links to the eStore product