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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 1
Advantages of Doing Business in Japan
27th November 2012
Hiroshi TsukamotoHiroshi TsukamotoGeneral ManagerEU-Japan Centre for Industrial Cooperation
Strategies for promoting the internationalization of small & medium enterprises(SMEs) in the EU and Japan
(21st November at the Delegation of EU to Japan )
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 2
Activities of Supporting Japanese SMEs in Overseas Business
Five key issues
1. Information collection and provision
Initiative Details
Provide necessary information carefully for SMEs, and provide consistent support by sharing support records across SMEs support organizations.700 seminars, covering various topics, were held in FY2011. 2,500 seminars in
2. Marketing
3. Development and securing of human resources
4 Financing
, g p , ,total will be held by the end of FY 2013.
Support product development and participation in overseas trade fairs, and assist marketing through the Internet.Increase the number of support coordinators in overseas, and invite greater
numbers of foreign buyers.
Support developing and securing human resources competent for overseas business expansion.Enhance the training of overseas operations managers and international
traders.
E h fi i l lti t t d f ilit t t fi i4. Financing
5. Improvement of the trade and investment environment
Enhance financial consulting structure and facilitate access to financing.Establish both domestic and international Shoko Chukin Bank support desks,
and Japan Desks in foreign banks, etc.
Provide information on the establishment of overseas business bases, and supports relating to tax, labor and IP matters.Conduct a survey to compare the investment costs in about 100 cities and
secure experts on labor and legal issues, etc.
Source of METI3
Foreign companies planning to starta business in Japan, JETRO is ready to help you.
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 3
Invest Japan Business Support Center(IBSC)Locations: Tokyo, Osaka, Yokohama, Nagoya, Fukuoka, Kobe
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2003~2006 JuneIBSC Support 10,766 companiesSuccess 1,028 companies(Europe 325 companies)
Why Japan?
World’s third-largest market
Sophisticated consumers with high purchasing power
World’s center for technological innovation and product development
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 4
GDP Comparison of Japan with Other Major Economic Regions and Some Countries
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Positive Image of European Companies in Japan
European products receive top rating in the image as “Smart/Fashionable” and “Unique & Clear characteristics by Japanese consumers.
Survey of the Image of Products in Japan:[HAKUHODO(2008)]
86.3
4.6 0 9 4
68.6
38.4
68.6
52.3
4 31.1
46.1
41.7 51
.5
40.2
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
Japaneseproducts
Europeanproducts
Americanproducts
Koreanproducts
Chineseproducts
:[HAKUHODO(2008)]
24 21.0
19.9
19.4
19.4
12.7
3
9.9
13.0
0.9
0.9
7.2
3.7
16.6
7.2
0.1
0.3
3.9
2.2
11.4
4.2
0.0
10.0
Excellent quality
Smart/fashionab
leim
age
Unique & clear
characteristics
Interesting
/enjoyable
Growing
image
Value for money
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 5
High Performance of European Companies in Japan
8 000
9,000
Direct Investment Income in Japan ( by region) :Balance of Payment[BOJ]
(100 mil JPY)250,000(100 mil JPY) Sales in Japan ( by main foreign investers)
: Survey of Trands in Business Activities of Foreign affiliates[METI]
2,000
3,000
4,000
5,000
6,000
7,000
8,000
EU,63%
USA,33%
50,000
100,000
150,000
200,000 Europe,
55.3%
USA,
24.3%
Others,
0
1,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Others,4%
0
50,000
00FY 01FY 02FY 03FY 04FY 05FY 06FY 07FY 08FY
20.4%
9
Popular European Products and Services in the Japanese Market
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 6
J.DANDOY (Brussels) opened the first overseas shop in Tokyo.(22, Aug 2012)
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Technological Innovation
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 7
Attractive Sectors
- Future Energy Systems- Healthcare- Automotive Parts- Retail
ICT- ICT- Biotechnology
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Future Energy SystemsMarket Overview
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 8
15
Key Sectors
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 9
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Large-scale facilities of a total of 80 MW in
power, started
Examples of European companies that participatedin environmental PJTs*in Japan
Vestas Japan A Japanese corporation under a Danish company (wind power)
Main example: Delivery of power generation facilities to wind farms in Fukushima Prefecture ‐ Time of operation: December 2010‐ Delivery: 23 facilities (46 MW) Other examples‐ Also delivered 17 facilities to Irozaki Wind Farm in Shizuoka P f
power, started operating successively
in 2010
22 facilities started operating
successively from Aomori to Okinawa
Prefecture
EnerconA Japanese corporation under a German company (wind power)
Main example: Delivery of power generation facilities to wind farms in Aomori Prefecture‐ Time of operation: January 2010‐ Delivery: 8 facilities (15 MW)Other examples ‐ Also delivered 7 facilities to Yuza wind power plant in Yamagata Prefecture (2011)
Aomori to Okinawa
Participated in a smart city project by Kashiwa City, Chiba
Prefecture
SAP JapanA Japanese corporation under a German company (software development)
Main example: Participation in a smart city PJT by Kashiwa City, Chiba Prefecture‐ Project launch: September 2009‐ Project contents: Participated in a smart city management PJT and suggested the introduction of “AEMS (Area Energy Management System)” (a system to provide the transparency of energy consumption in the area), and so on ‐ Contributed to energy saving PJTs with advanced European systems
* PJTs: Projects 18
The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 10
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HealthcareMarket Overview
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 11
Key Sectors
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Automotive PartsOverview
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 12
ReferenceForeign Automotive Firm Activity Overview
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 13
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 14
RetailMarket Overview
27
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 15
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ICTMarket Overview
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 16
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BiotechnologyMarket Overview
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The challenges and business opportunities for EU SMEs in Japan
27/11/2012
Hiroshi TSUKAMOTO 17
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Bio-business in the Spotlight
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