Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding...
Transcript of Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding...
![Page 1: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/1.jpg)
Advancing the Cause
From the Inside Out
![Page 2: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/2.jpg)
Experience mattersWe deliver digital transformation
CRM
DigitalStrategy
![Page 3: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/3.jpg)
• An independentsafeguarding charity.
• The only organisation ofour kind in the UK offeringa complete safeguardingsolution.
• Our specialism is inworking with Christian andfaith-based organisations.
• Trusted by charities forover 40 years to helpprotect vulnerable people.
Who we are
![Page 4: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/4.jpg)
• The restructureand reinvention.
• The rebrand.
• The technologyconundrum.
The plan
![Page 5: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/5.jpg)
A time for change
The Restructureand Reinvention
![Page 6: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/6.jpg)
Communication is key
The Restructureand Reinvention
![Page 7: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/7.jpg)
[Some stats?]
![Page 8: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/8.jpg)
• 18 month process
• Stakeholderengagement
• Brand audit
• Competitor Analysis
• Membership survey
The Rebrand
![Page 9: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/9.jpg)
• 10% increase in members.
• 15% increase in DBS serviceuse.
• 90% uptake in our trainingcourses.
• 100% increase call volumesto helpline.
• Increase press/mediaengagement
• Partnerships established withGovernment (APPG), DfIDand others
Results so far
![Page 10: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/10.jpg)
Needs vs cost
The technologyconundrum
![Page 11: Advancing the Cause From the Inside Out...CRM Strategy Digital • An independent safeguarding charity. • The only organisation of our kind in the UK offering a complete safeguarding](https://reader036.fdocuments.us/reader036/viewer/2022062607/60256bd363080046be51b334/html5/thumbnails/11.jpg)
Thank youwww.thirtyoneeight.org
@thirtyoneeight
0303 003 11 11