April 11, 2013 • Volume 2 • Edition 12

AdvancePierreFoodserviceFOCUS

Simple Meals, Great Profits!

During these competitive times, operators in commercial and non-commercial accounts are seeking solutions that offer delicious meals at a value menu price point. Through the Simple Meals, Great Profits promotion AdvancePierre is offering, foodservice operators receive special savings on select products, which are perfect to use for LTO’s, daily specials and value menus.

The qualifying products included in this promotion were selected based on favorable pricing along with wide distribution. The featured menu suggestions were developed specifically to provide operators with creative, tasty builds that have a low total food cost. In addition, each menu suggestion is accompanied by a profit builder to show the great profits your operators can generate while still delivering delightful simple meals that will have their customers wanting more.

During the Simple Meals, Great Profits promotion, APF will rebate the customer $10 per case up to 10 cases on the qualifying products, which includes distributor label equivalents and runs from May 1 thru September 30, 2013. Printed copies of the POS are available now at Village Press. You will find an informational video on the promotion adjacent to this article. Please view distributor label equivalents for the select promotional product codes on the Sales Team Portal (STP).

Great Selling!

A Message from Jennifer Haag

Click image to download LTO Promo VP#23677

These selections have been created by our culinary specialists to help you satisfy your patrons while controlling food costs.

Delicious meals your customers will lovePerfect for LTO’s, Daily Specials and the Value Menu

Simple mealS Great profitS

PRG 170541VP# 40777

M561813 ©2013 AdvancePierre Foods

AdvancePierre Foods will reimburse the customer $10 per case up to 10 cases (maximum $100) on qualifying products listed and distributor label equivalents. Purchases must be made between May 1 and September 30, 2013. For more information, contact your local

AdvancePierre Foods sales representative or broker.

To receive rebate, fill out the coupon below. Attach your distributor invoice as proof of purchase (no distributor reports accepted) and mail to:

AdvancePierre Foods • Coupon Rebates • P.O. Box 5498 • Enid, OK 73702

Coupon must be postmarked no later than 30 days following the offer validation date indicated. Please allow at least 6 weeks for return payment by check, made payable only to enduser. No consolidated payments to distributor allowed. Offer valid to individual foodservice establishments, one request per location only. Invoices submitted with this

rebate not valid with any other offer. Offer does not apply to bid, military or contract accounts. For additional information, please call 1.888.723.8237.

Establishment:

Type of Establishment:

Food Purchaser:

Title:

Phone No.:

Fax No.:

Mailing Address:

City, State and Zip Code:

E-mail Address:

Number of Cases Purchased:

Total Rebate (Maximum $100): $

Get $10 Per Case! APPETIZERSPhilly Steak NachosSteak-EZE® BreakAway® Beef, refried beans, diced tomato, green onion and shredded cheddar cheese atop warm corn chips. Served with guacamole, sour cream and pico de gallo for dipping.

Meatball SlidersMeatballs, tossed with marinara sauce on mini buns with arugula and Parmesan cheese. Serving of three.

SandwicheSChicken Grilled Cheese SandwichSteak-EZE® Chicken, sandwiched between two slices of Pullman bread with American cheese and dill pickle slices, then grilled to a golden brown.

BBQ Pork Rib SandwichRib Pattie with BBQ Sauce, pickle slices and white onion on a whole wheat hoagie roll.

All product costs are estimates. Portion cost includes distributor markup which may vary. *Rebate not included in portion cost.

All product costs are estimates. Portion cost includes distributor markup which may vary. *Rebate not included in portion cost.

All product costs are estimates. Portion cost includes distributor markup which may vary. *Rebate not included in portion cost.

All product costs are estimates. Portion cost includes distributor markup which may vary. *Rebate not included in portion cost.

$5.99 Menu PriceSteak-EZE® BreakAway® Marinated Beefsteak (1340-001)

*$0.96

Tortilla Chips $0.24 Refried Beans $0.18 Guacamole $0.35 Sour Cream $0.32 Cheddar Cheese $0.06 Pico de Gallo $0.13 Tomato $0.18 Green Onion $0.03 Total Food Cost $2.45 Gross Profit Per Serving $3.54 Gross Profit % Per Serving 57%Gross Profit Per Case (40 pcs.) $141.60

$3.99 Menu PriceThe Original Steak-EZE® BreakAway® Chicken (41140-001)

*$0.76

Pullman Slices $0.34 American Cheese $0.12 Pickle Slices $0.03 Butter $0.04 Total Food Cost $1.29 Gross Profit Per Serving $2.70 Gross Profit % Per Serving 68%Gross Profit Per Case (48 pcs.) $129.60

$3.99 Menu Priced'Oro™ Brand Beef Meatballs (17-510) *$0.51 Mini Buns $0.42 Marinara Sauce $0.09 Parmesan Cheese $0.12 Arugula Leaves $0.15 Total Food Cost $1.29 Gross Profit Per Serving $2.70 Gross Profit % Per Serving 68%Gross Profit Per Case (160 pcs.) $143.10

$2.49 Menu PriceSuper Rib™ Pork Rib Pattie with Built-in BBQ Sauce (44-531)

*$0.46

Whole Wheat Hoagie Roll $0.31 Onion $0.02 Pickle Slices $0.03 Total Food Cost $0.82 Gross Profit Per Serving $1.67 Gross Profit % Per Serving 67%Gross Profit Per Case (53 pcs.) $88.51

Click image to download Video Clip

Congratulations to the Customer Service team for receiving the first APF President’s Award for Teamwork. This award was announced and accepted by Teresa Yoder, Director of Customer Service, at the National Sales Meeting last year, and Chris Kiser met with the rest of the team last week to present each team member their individual award. This award acknowledges the importance of teamwork in the workplace that results in success in the marketplace. The commitment of the CSR Team to providing exceptional customer service deserves recognition and is highly appreciated by everyone in the company.

President’s Award for Teamwork

Left to right: Chris Kiser, Teresa Yoder, Peter Dillingham Left to right: Taylar Crow, Dana Dennis, Wendy Frazee, Dawn Read, Sharon Ervin, Debbie Hendricks, Julie Moeller, Amy Earhart, Tammie Costello, Teresa Yoder, Lacie Taylor. Not pictured: Lisa Pugh

It’s no secret that continuing to work hard and going the extra mile is crucial to AdvancePierre’s future, but it’s also important to take the time to celebrate the wins and be proud to be part of a great organization with such talented people. This week’s installment of Winning & Delivering comes from the Prime Prospect segments highlighted in the last issue of the FOCUS, which were Healthcare and Recreation.

Brian Bauman• The customer is a Minor League baseball team known as the Potomac Nationals, an affiliate of the Washington Nationals.• They converted from a raw burger to an APF 4 oz. The PUB ® Flamebroiled Beef Steak Burger. • The volume will be 30–40 cases a game, with 72 scheduled home games!

Great job, Brian. Way to be a leader!

Rob Nielsen• Hahnemann Hospital is located in Philadelphia, PA, and uses 10 –20 cases of burgers a week. • They switched their 4 oz. raw burger to The PUB Flamebroiled Beef Steak Burger (APF code 15-275, 2.7 oz.)• Sysco Philadelphia was planning to discontinue carrying this APF product, but after receiving this order, they will need to have it stocked at all times. • This is a geat example of execution, as the 2.7 oz. fully cooked burger has the most comparable yield to a raw 4 oz. burger after cooking.

Rob has done a great job training and maintaining his relationships with our distributor partners at Sysco, and this story proves it once again!

Patrick Duggan and David Ritmiller• Patrick and David were recently awarded the burger business at Indiana University Health.• This customer uses 100 cases per week among 18 hospitals. That’s over 50,000 pounds a year! • Patrick and David showed The PUB Flamebroiled Beef Steak Burger CN (APF code 15-327-09, 2.7 oz.), which meets specific health guidelines set up by the USDA, demonstrating that AdvancePierre really is a partner with customers and understands their needs.• Patrick and David were also able to place Kitchen Sensations ® Pork Pot Roast in Natural Juices (APF Code 4108, 2/5 lb. bags) with this customer, which is an additional 20 cases per week.

Awesome teamwork, guys!

Please send all your burger success stories to James Campbell, and see your story published in an issue of the FOCUS. The most we can learn comes from each other.

WINNING & DELIVERING

Follow Up on Catering

• Caterers operate with fewer variables: Head Count = Firm, Menu = Fixed and Staffing = Set.• Caterers aim for 40% gross profit before overhead is factored in, considerably higher than even a busy restaurant.• Restaurateurs compete with traditional caterers—from smaller businesses to multinational corporations such as Aramark or Sodexo.

• Economic conditions of the last several years have prompted many restaurateurs to focus even more on their financials and strategic growth.• Restaurants are now generating four times more catering revenue than retailers such as club stores ($19.3 billion vs. $4.0 billion).• 25% of consumers would consider fast-casual restaurants for at-home catered occasions (compared to only 7% in 2009).

Catering Offers Restaurateurs Revenue They Can Count On, Restaurant SmartBrief, March 29, 2013.

Increase Your Revenue Through Catering, National Restaurant Association, 2013.

The data on Catering is in our favor, and we need to act now in order to penetrate this particular segment of the marketplace. You have a solid two and one-half months to gain the full benefit of this Catering rebate. Act now and reap the benefits in the future!

Spring/Summer Catering Promo ReminderPromotion Dates: March, 1–June 30, 2013

Promotion Details: SAVE UP TO $50 – AdvancePierre Foods will rebate $10 per case (up to 5 cases) on all Stuffed Chicken Entrées.

Click image to download Rebate VP#39450

WITH BARBER ™ STUFFED CHICKEN ENTRÉESSAVE UP TO $50 —AdvancePierre Foods will rebate $10 per case (up to 5 cases) on all Stu�ed Chicken Products between March 1 and July 31, 2013.

Distinctions®Stu�ed Chicken Breast EntréesWhole Muscle Chicken Breast

Product Description APF Code Pack/Portion Case Weight

Distinctions Stu�ed Chicken Breast, Artichoke & Parmesan 020811 18/8.00 oz. 9.00 lbs.

Distinctions Stu�ed Chicken Breast Cordon Bleu 020803 18/8.00 oz. 9.00 lbs.

Distinctions Stu�ed Chicken Breast, Crème Brie & Apple 020869 18/8.00 oz. 9.00 lbs.

Distinctions Stu�ed Chicken Breast Florentine 020835 18/8.00 oz. 9.00 lbs.

Distinctions Stu�ed Chicken Breast Saltimbocca 020810 18/8.00 oz. 9.00 lbs.

Distinctions Stu�ed Chicken Breast 052816 18/8.00 oz. 9.00 lbs.

Barber Carvers Chicken RouladesMade from Whole Muscle Chicken Breast

Product Description APF Code Pack/Portion Case Weight

Cranberry and Sage Carver 031484 4/2.50 lbs. 10.00 lbs.

di Florencia Carver 031464 4/2.50 lbs. 10.00 lbs.

Signature Supreme™ Premium Stu�ed Chicken Breast EntréesMade from Whole Muscle Chicken Breast

Product Description APF Code Pack/Portion Case Weight

Signature Supreme Premium Stu�ed Chicken, 045653 20/6.00 oz. 7.50 lbs. Broccoli & Cheese

Signature Supreme Premium Stu�ed Chicken, 045691 20/6.00 oz. 7.50 lbs. Country Vegetable

Signature Supreme Premium Stu�ed Chicken Cordon Bleu 045603 20/6.00 oz. 7.50 lbs.

Signature Supreme Premium Stu�ed Chicken 045669 20/6.00 oz. 7.50 lbs. Crème Brie & Apple

Signature Supreme Premium Stu�ed Chicken Kiev 045607 20/6.00 oz. 7.50 lbs.

Signature Supreme Premium Stu�ed Chicken, 046553 20/5.00 oz. 6.25 lbs. Seasoned Broccoli & Cheese

Signature Supreme Premium Stu�ed Chicken, 046569 20/5.00 oz. 6.25 lbs. Seasoned Crème Brie & Apple

Signature Supreme Premium Stu�ed Chicken, 046535 20/5.00 oz. 6.25 lbs. Seasoned Florentine

Signature Supreme Premium Stu�ed Chicken, 046515 20/5.00 oz. 6.25 lbs.

Seasoned Mushroom

Distinctions® Stued Chicken Breast 052816

Cranberry and Sage Carver 031484

Signature Supreme™ Premium Stued Chicken, Seasoned Broccoli & Cheese 046553

North American Restaurant and Foodservice Review, AlixPartners, LLP, 2013.

% of Consumers That Would Consider Restaurant FoodSegment a Source for At Home Catering Occasions

By taking advantage of this promotion, you will not only share great products with your operators and guarantee they will see profits, you will also see a boost in sales.

Now available on the Sales Team Portal (STP) is a list of distributor equivalent labels for you to utilize.