Advanced Social Media Marketing Course #UCSC Silicon Valley
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Cnfidential MarketingXLerator Advanced Social Media Marke0ng: A Prac’cal Approach for Business 22871.(010) @NaThomson Natascha Thomson CEO, Marke’ngXLerator
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Transcript of Advanced Social Media Marketing Course #UCSC Silicon Valley
Cnfidential MarketingXLerator
AdvancedSocialMediaMarke0ng:APrac'calApproachforBusiness22871.(010)
@NaThomson NataschaThomson CEO,Marke'ngXLerator
Cnfidential MarketingXLerator
#B2COnline
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WhyAreWeHereToday?
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Today’sAgenda9:00AM Introduc0ons&YourBrand10:15AM Break10:30AM GuestSpeaker:SocialMediaMarke0ng12:30PM LunchBreak1:30PM SocialMediaStrategy&FinalProject2:30PM HandsOnLab:SocialMediaManagement3:00PM Break3:15PM BusinessLevelUseofSocialMedia4:00PM GuestSpeaker:Gamifica0on
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NextWeek’sAgenda9:00AM GuestSpeaker:SocialMedia&TheLaw10:15AM Break10:30AM What’sNewinSocialMediaMarke0ng?11:30PM GuestSpeaker:Analy0cs&Automa0on12:30PM LunchBreak1:30PM SocialMarke0ngvs.Selling2:15PM FinalProjectPresenta0onsI3:15PM Break3:15PM FinalProjectPresenta0onsII5:00PM ClassEnds
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Grading
Par0cipa0on:50%ClassExercises:10%FinalProject:40%
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Ignore(SocialMedia)atYourOwnRisk
1. LISTEN– Whatarepeoplesayingaboutyou?
2. PULL– Canyoubefound?
3. FISHWHERETHEFISHARE– Whereisyourtargetaudience?
4. CUTEANIMALS– Human-to-Human
Picture:Boo–TheCutestDogintheWorld.
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BRANDING
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…in160Characters
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YourTurn…in160Characters
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The Big Picture (Consumer View)
Brand Posi0oning/Message
Portray:Whoareyou?n (Brand)Iden'tyn Promise/Differen'ator
Convince:What’sInItForme(WIIFM)?n Know&meetmyneedsn What’suniquelyrelevantaboutyou?
n WhyshouldItrustyou?Gotproof?
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Whoareyou?WhyshouldIcare?Proveit!
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WhatDoYouWantToPortray?
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YourBrandBasedonyourbrand,peopledecideiftheywanttoconnect.Basedonyourcontent,peopledecideiftheywanttostayconnected.
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SocialMediaislikePoi,
ConsistencyMaders.
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GuestSpeaker:RodrigoEspinosa
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How Social Media has Turned Marketing Upside Down• Thenewmarke'ngfunnel,theimportanceofbrand&whyCMOsare
strugglingwithit.• Examplesofsmall&bigbrands.• MiniWorkshop/Presenta'ons.
NataschaThomsonNaThomson@Marke'ngXLerator.com@NaThomson+1(925)519-8111
Over15yearsofB2Bmarke0ngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,Lookingglass.
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