Advanced Google SearcherHow to use search engines as an advanced user and using Google

as a single tool to execute any SEO task.

http://slidesha.re/AqZXaq

Gael Breton, Mad SEOientist & Co-founder, Higherclick

January 2012

Mark, let the presentation war begin.

https://chrome.google.com/webstore/detail/eakacpaijcpapndcfffdgphdiccmpknp

Hey, I’m good at the Googlez?!

Show me.

You have 20 seconds to define that word to me.

What’s an Ailurophile?

You have 20 seconds to define that word to me.

How much GBP is 50000 Hong Kong Dollars?

You have 90 seconds find that resource.

Find me an academic resource about nuclear energy organization in Romania.

Please find these shoes available for sale from a trustworthy site delivering in the UK.

Nike Air Mogan

Sorri guyz (

Practical uses of advanced queries.

Spying on competitors

I can monitor what kind of documentation they produce and what seems to work for them.

I can monitor where they get links from, and specify the anchor text

Monitor web mentions of a brand and who talks about them

Pre sales analysis

Identifying competitors

Identifying the level of competition

Do internal search in a given site without them having a search function or checking indexing.

Verify competitor’s onpage optimisation and find what page targets what keyword.

Optimize my onpage internal linking.

Optimize your keyword placement and onpage content.

Find Juicy links (that’s for you David but Ams/Aes better listen too)

Sites that mention us yet don’t link to us, what a shame!

Use CMS footprints to find super topical/fresh places to drop links at.

Track where a successful guest poster got guest posts and get the same links as him.

Or simply find most of the guest posts related to a certain keyword and require one on these sites too.

Find good causes to donate to, other queries: inurl:.org supporters + keywordinurl.org contributors + keyword

Resource pages of edu sites = link heaven, abuse it. Other queries: inurl:.edu keyword + resources inurl:.edu useful sites + keyword

People that want free content, great, content is cheap and those in content links are great!

Let’s get some practice.

More resources :

http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848

http://www.distilled.net/blog/seo/finding-link-opportunities-with-advanced-search-queries/

http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators

Q+A

Gael Breton, Mad SEOientist & Co-Founder, SEOmoz

• Twitter: @gaelbreton

• Blog: www.higherclick.com/blog

• Email: gael@higherclick.com