MB802 ADVANCED RESEARCH METHODOLOGY

Definition, Need And Purpose of Research, Basic Concepts: Validity, Reliability,

Objectivity, Subjectivity, Variables: Dependent, Independent and Intervening, Logic:

Induction And Deduction, Problems Encountered by Researchers in India, Historical

Perceptiveness of Research.

Aims and Objectives of Research Design, Scope and Limitations, Problem Identification,

Formulation and Statement of the Problem, Meaning of Research Design, Functions and

Goals of Research Design, Pilot Study and Developing a Case Study, Hypothesis:

Definition, Meaning, Formulation, Types: Descriptive, Relational And Explanatory, Null

– Hypothesis, Verification, Methods of Research: Survey, Descriptive, Comparative,

Historical, Experimental, Case Study and Delphi Technique.

Secondary Data Collection(95), Primary Data Collection(95), Measurement & Scaling

Techniques, Measurement in Research(221), Management and Scaling: Nominal Scale,

Ordinal Scale, Interval Scale, Ratio Scale,(pg218, pg 71) Guttmann Scale(87), Likert

Scale(84), Semantic Differential(90), Non-Parametric Tests, Measuring Attitude:

Comparative Rating Scale, Non Comparative Rating Scale, Itemized Rating Scale(260),

Tests of Sound Measurement(221): Test of Validity(231), Test of Reliability(236), Test

of Practicality (240)

Census and Sample Survey, Implications of Sample Design, Steps in Sampling Survey,

Types of Universe, Sampling Unit, Source List, Size of Sample, Parameters of Interest,

Budgetary Constraint, Sampling Procedure, Criteria of 'Selecting a Sampling Procedure,

Characteristics of a Good Sample Design, Different Types of Sample Design, How to

Select a Random Sample, Random Sample from an Infinitive Universe, Complex

Random Sampling Design, Probability & Non-Probability Sampling Construction of

Questionnaire, Sampling Errors: Type - 1error, Type - 11 Error.

Chi Square, Bivariate Statistics: Regression Analysis and Correlation Analysis, SPSS

And Report Presentation: Use of Statistical Package, Report Writing - Mechanics of

Report Writing, Preliminary Pages, Main Body and Appendices including Bibliography,

Oral Presentation, Diagrammatic and Graphical Presentation Of Data.

TEXT BOOKS

1. Cooper, Donald; Schindler, Pamela, ‘Business Research Methods’, TMH, 2006.

2. William G. Zikmund, ‘Business Research Methods’, South - Western, 7th Ed,

2006.