ADVANCED PORTFOLIO EVALUATION QUESTION

2How effective is the combination

of your main product and ancillary texts?

Throughout my package, in order to make them a

successful advertising tool I decided to have certain aspects carried over in

each product. This helped to create a link between the different products.

I felt it was really important to do this to both help promote the film and gain peoples

interest.

The Title

Through out my products I decided to use the same base for the title and then just added slightly different effects based on the product. I feel this helped to create continuity and identity throughout. This helped to create a lasting impact and make it both more memorable and recognisable.

“Overall the film promotional package is very gripping, and is very intriguing making the audience want to see more. The magazine cover only makes sense after seeing the trailer. If the film had been known of before

hand the magazine article would be of great interest however as there is no mention of “defiance” being a new film so the cover may be overlooked by

some people.The trailer itself is very effective, it has all the information needed and the techniques used are extremely well used and balanced. There is a sense of

anticipation while watching and leaves the viewer wanting to know more and seeing the ending. This I feel is very effective.

The “defiance” poster lends itself again to the anticipation of the film and without seeing the trailer makes the viewer want to know the story behind and the reasons why the girl has her mouth covered, this forms a sense of

curiosity from the poster and is very well used.There is a big use of continuity across the board and I feel is therefore

extremely effective in the promotion of the film. ”

To answer this question I decided to ask someone who wasn’t in my focus group and didn’t know anything about my projects so couldn’t be bias, this is the response I got.

This response meant that I had succeeded in making a promotional package that was successful for my film.