ADVANCED PORTFOLIO EVALUATION- QUESTION 1MOVIE POSTER

In what ways do your media product use, develop or challenge forms and conventions of real media products?

The Title. When designing my title I liked the glow effect that was

often used in my genre and felt that it helped to grab the audiences attention. I decided to add the inside emboss to the ‘DIE’ part of the title to add definition and make it more

noticeable. I feel I have challenged the conventions of other movie

poster titles as I haven’t seen a title that has used the ‘DIE’ idea that we have and I feel this adds an element of

tenseness and hints to the narrative.We chose the word ‘Defiance’ as that is a strong

characteristic and theme through out the trailer. We also felt that the word was likely to stick in your head and we

develop our title from films like ‘Divergent’. I placed my title in a stereotypical place and it helped to

frame and improve the layout of my poster. My colour scheme was developed from what posters I’d

researched in my genre and when doing this is what clear to see that different shades of blues, greys and blacks

were the most commonly used as it helped to achieve a slight science-fiction look without it being to dominating.

The Image.Using a mid-shot for my main image allowed me to show

both setting and still highlight the emotion on my characters face. I used this shot type as it is commonly

seen in movie posters. I wanted to show my character showing both a vulnerable and powerful side. Her hand is raised so she can get out

of her situation but she still has a powerful stance. I wanted to show my female lead as both relatable, strong

and able to have control. I used the symbols to create an element of confusion as it

doesn’t give much away and makes you want to know more. It shows that perhaps they are different teams and

goes with the connotations of the word ‘Defiance’, different.

I adjusted the saturation on my image to make it darker to create a darker atmosphere and tone to my poster which

can be seen with in my genre.

Code of Enigma.

I used the idea of my poster creating questions to it would entice my audience to watch the trailer, see the film and find and follow it on social media links. The questions I feel my poster raises are:• Is it set in the future?• What’s happening or happened?• How’s grabbing her?• Who should we trust? • What’s going on? • Where are they?• What do the symbols mean? • Is she being defiant?

Character Representation. Olivia played by Chloe

My character is aged 18 which is the middle of my age range for my target audience, this helps to give the character more appeal and it makes it easier to then relate to the character. Real media products do the same so they can relate to their

audience. She is shown as a strong feminine and vulnerable but still taking control by removing the hand in her situation. Her eyes looking forward shows she has a sense of direction,

she knows where she is doing, and has a sense of purpose. Her body language shows her strong and upright. Facing her

fears. I wanted the look of my character to be very natural to represent the survival situation they are in. I felt it was

important to my audience and me that Chloe was not done up with make up and hair wasn’t perfect and the picture

instead represented the situation.

Sub- TitlesMy sub-title were very similar to

other real media products I looked at. The fonts and positioning was also based around other movie posters as I felt it was the best

layout for my image. I chose the phrase ‘WHO WOULD YOU TRUST?’ in order to create a mystery element to the poster and to raise questions. It also goes well with my image, with who’s grabbing

her.

I decided to add the release date in a bigger font so it would stick in

my audiences head and they would then follow it to the release

date.

I chose to add the actors names as I felt it was important as this is often what will sell the film for people. If they see there favourite actors are in it they are more likely to get

involved with the film.

Social Media

It’s very important for a movie poster to have social media links now as it allows you to follow the film before it’s even released. It also help to promote and create a large following for the

film. Because of this I decided to involve both Facebook and Twitter logos as they are the two most used social media sites within my target audience. This is definitely a conventional tool

for movie posters to use. I also included my billing block on my poster as I’d seen it on others with in my genre and

wanted to have continuity between my poster and trailer and the billing block whilst in both is slightly different to make it more interesting.