Advanced link building part 2
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Transcript of Advanced link building part 2
Recommendation of a Strategy
Using Your Blog to Build Links
Through Interviews
Visible.net
ByCody Barrus
Advanced Link Building: Part 2
We Will Cover
What your blog needs to be effective
How to find quality websites to build links
Collecting emails and info
Using interviews to reach out, create a relationship and solicit a link
Following Through
Long-term goals
Build a strong backlink profile
Improve SERP* results
Raise Page Rank
Create engaging and quality content
Increase referral traffic
Prepare for Part 3
*Search Engine Results Page
Before you begin
In order to use your blog to build links, your blog will need to already have quality blog posts
5-10 posts minimum
The reason: Nobody wants to link to an ugly, unprofessional, spammy or empty website
Tools You Will Need
Google Chrome: https://www.google.com/intl/en/chrome/browser/
Install these Google Chrome extensions
SEO Site Tools https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc
Status Pagerank/Alexa Toolbar https://chrome.google.com/webstore/detail/bjgpmafbkgcchdjehdpnfgfgbdfahapa
Download and install -
Finding a Site
There are many ways to search for quality sites to reach out to. One useful method is a blog search in Google. Simply search for blog:search term
For example:
Blog:self defense
Blog:fashion
Blog:school issues
Blog Search Example
Here's the blog
First lets ask, Will it make a good link?
Read content to make sure the posts are relevant to your niche and good quality
Lets Check Our Tools
Check the page rank (PR)
The higher the PR, the better the link
Only reach out to sites with a PR of 2 or more
Make Sure the Site is Reputable
You can do this by checking the blogs backlinks using the Alexa Toolbar
Make sure they are linked to by good sources
A Good Source
It has a PR higher than 2 (PR 3)
Doesn't have suspicious back links.
Now it's time to gather the bloggers email and store it in a spread sheet.
Emails are sometimes hard to find. Look in About and Contact pages.
If you can't find an email, check what social networks they use and copy a link to their profile into the spread sheet instead.
Example spread sheet
Collect between 15-20+ for each link building campaign
Send an Interview Proposal
We are going to ask each blog if we can interview them via email
People love to talk about themselves so the response rate is
very
high for interviews
People who are
interviewed usually link
back to the interview
without even needing
to be reminded
A Few Rules
Only interview via email
Phone interviews take a lot more unnecessary work
Don't mention that you are link building
Do mention that you will link to their site at the end of the interview
An Example Interview Proposal
Email is short and direct
Mentions them by name and mentions their niche
Gives a link to an example blog post or interviewHaving quality blog posts helps!
Their Response
The Interview
Now it's time to write a 5 question interview
Look at their site and ask thoughtful questions which they will be interested in answering
Also make sure the questions will create good content
Remember, they still may not respond if they think you are trying to use them or take advantage
We are constantly building a relationship
Example Interview
The Follow Through
After they respond with their answers, simply copy and paste them into a blog post in a Q&A format.
Q: Tell me about yourself. A: Well, my name is Alice and I am an artist...
Or be as creative as you would like to be.
Make sure to add a link to their website at the bottom of the article
After Posting the Interview
Follow up with another
email
Mention that the post is up
& include a link
Let them know, I would
appreciate it if you could
share this link on your blog
and social networks.
Remember to thank them
Rules
Send out Interview Proposal emails in bulk to manage time
Do not post interviews back to back on your site, instead keep them spread out between regular blog posts
After the interview process, keep their email. A relationship has been created, if you have something you would like the world to know about, email past interviewee's
Win Win
While what you are doing is building links and promoting your online business, you are also promoting the people you are interviewing
This is good for everyone involved, as long as the work you do is well done
Good Luck
Slide show by Cody Barrus [email protected]
Visible.net