Advanced Exhibit & Retail Display Technologies Inform,Interact,Involve… Influence !
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Transcript of Advanced Exhibit & Retail Display Technologies Inform,Interact,Involve… Influence !
Advanced Exhibit & Retail Display Technologies
Inform,Interact,Involve… Influence !
Dynamic Out-of-Home and Retail Signage
Digital media offers powerful ways to present or product. The right display tools are critical …but the media needs to be uniquely craftedThe range of venue possibilities is unlimited, …anywhere a retailer wishes to get “closer to the customer”Active and passive content interactions allows direct feedback to reinforce product branding … and keep customer loyalty
Infinite Display Possibilities
Digital Signage: Content is Key
Unlike commercials, dynamic digital signage media empowers the audience to have a connective user “experience” that reinforces brand and increases salesContent can be intelligently adjusted via “feedback” tools to meet audience needs and interests, and capture user responses … instantlyWireless Media offers added flexibility to deploy displays where and when they can best serve to capture attention
The Future: Dynamic Retail Media
To leverage branding and consolidate online and offline sales operations, smart retailers are now integrating digital media & displays into stores. These offer retailers and customers access to “intelligent” online systems that enhance the shopping experience and improve both branding and product knowledge with the latest information.This capability creates a need for new forms of content and delivery that engage consumers in new and unconventional manners
The Need: Personalized Digital Media
In an age of over-saturation of competing advertisers Dynamic Displays can do much more than simply show product or branding. The critical need is to weave messages into engaging “user experiences” that users enjoy …and that produce real results:Automated impulse salesGather customer information Create real customer relationships Offer “smart” services 24/7Build brand loyalty with high impact
The Future of Retailing: Designed Content
Arrays of Interactive Kiosks and Dynamic P.O.P. displays that create 2 way relationsAmbient Public Environmental ExperiencesBranded Media Promos, Product Tie-InsThemed Events & Contests, Multiplayer Games, Promotional Entertainment ShowsCustomer Service Kiosks & Interactive Product Training for improved sales personnel
Advanced Visual Venues
Display Kiosks, Dynamic Signage, Interactive Exhibits and “Immersive” experiences can capture targeted audience attention for:
Retail Displays & P.O.PStore Exteriors and Mall VenuesTrade & Theme Product Events
Advanced Visualization: Content
Light Fantastic and our strategic partners collaborate on an “as needed” basis to deliver full service brand experiences … from visual media to database integrationBest of Breed = more result / less cost. Our teams design any or all aspects of the retail “connection”; … dynamic signage, sampler attractions, customer & sales education, rewards programs We produce custom content specifically for digital exhibits & retail marketing, …or convert & process existing media for specialized “user experiences”
Retail Media Strategic Partners
To create such compelling media projects requires an ensemble of talents. The future of “user experience” in out of home media is changing rapidly, and includes not only new display technology but new ways for viewers to interact with them. In addition to our dynamic content strategy, media design and digital production talents, Light Fantastic Studios partners with “best-of-breed” firms as needed to fulfill the project vision.
Our partners include:Exclusive display technology manufacturersUnique audience feedback and interaction tool manufacturersTechnical integration expertsInformation systems technology architects
Indoor Examples
Outdoor Examples
Advanced Retail Visuals …See the LIGHT
Light Fantastic Studios Inc. has the answers you need ...
… to questions you may not even know to ask !
Call 212-604-0666 to discuss the possibilities.…or visit our website at
www.lightfantasticstudios.com
Inform, Interact, Involve … Influence !