Advanced Content Marketing Seminar - Indianapolis & Evansville
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Neil Miller and Erik Deckers gave a seminar on advanced content marketing in both Indianapolis and Evansville. This is Erik's portion of the presentation. Erik Deckers owns a content marketing and social media marketing in Indianapolis with clients around the world.
Transcript of Advanced Content Marketing Seminar - Indianapolis & Evansville
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Advanced Content Marketing
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“Write good content” is
a stupid strategy
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Beware the
Content
Shock
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Attack of the Literate Robots
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Google Hummingbird
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Google Hates Us
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Old SEO
• Keywords in Title
• Keywords in first 4 words of body
copy
• 2% Keyword Density
• Shitloads of Backlinks
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New SEO
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Click Through
Rate
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Time on
Site
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Bounce Rate
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Focus on Topics,
not Keywords
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Write Guest
Blog Posts
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Your
ProfileWebsite
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Create Exclusive Content
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Recycling Content
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Unless you. . .
• Update old articles
• Revisit old topics
• Expand list posts
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Title Text
• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five
Curation
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Measure Everything
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