If you don’t understand how your pricing tactics are performing – and why – you can’t move quickly to improve on key metrics or reverse a negative trend. If you’re responsible for the results of your pricing and promotions programs, you need to see not only what is actually happening in market, but understand what you should do to jump-start further growth.

PriceStrat Analyzer was specifically designed with these needs in mind. An interactive business intelligence

application, PriceStrat Analyzer enables you easily interpret, track, and share your performance data with every important pricing stakeholder, all with a single view of the truth.

PriceStrat Analyzer is designed as a companion reporting suite to help you fully harness the power of PriceStrat, our market-leading, science-driven price and promotion optimisation software. Now you can leverage the intelligence and insight provided by PriceStrat to the fullest extent.

Take advantage of modern features like:

• Visuallyappealing,dynamicdashboards

• Interactivereportsusingspreadsheet-likecapabilitiestosort,pivotandfilter

• AbilitytoexportreportsanddashboardstoHTML,MSExcel,orPDF

• Reportschedulingandalerts,aswellasemailreporting

• Seamlessloginwithcorporateidentity

Advanced Business Intelligence for Price & Promotion

PRICESTRAT ANALYZER

• Tracksuccessfulpriceoptimisationstoquicklyidentifyandreacttounderperformers

• Planpromotionsandadvertisingwithgreatervisibilityintopotentialimpact

• Compareyourforecastsvs.actualperformanceforunits,revenue,profit,andmargin

• Knowhowproductsareperforminginaccordancewithyourcompetitivestrategy

• Identifyandreacttopricesout-of-boundswithpricedifferentialrules

• Understandregularpricecomplianceperstoreandidentifypotentialprocessbreakdowns

KEY BENEFITS

OPTImIZATION TRACKER DAShBOARD Track the performance of approved pricing optimisation scenarios at the category level, by measuring against forecasts and baselines. Identify key trends in units, revenue, profit, and margin percentage.

Promotion Analytics

GET ACTIONABLE INSIGhTS, FAST Now your whole team can work together to boost fi nancial performance and improve your brand perception among fi ckle consumers.

The sophisticated yet user-friendly business intelligence dashboards and reports in PriceStrat Analyzer help you quickly answer questions such as:

• Are your PriceStrat users maintaining the right business rules and strategies?

• How effective is your promotional plan? Which advertising events will be the most effective?

• Are you negotiating effectively with vendors to maximise trade fund investments?

• What’s the fi nancial health of each category or department?

• Are your stores compliant in rolling out and maintaining optimised prices?

• How are you performing against the competition? In which locations and on which products are you performing better or worse?

• Are strategic changes necessary to improve fi nancial results or meet other strategic objectives?

PRICESTRAT ANALYZER DAShBOARDS AND REPORTS: A CLOSER LOOKThe dynamic web-based dashboards in PriceStrat Analyzer enable your key stakeholders to see the impact of pricing and promotions decisions, so you can assess business performance, view trends, identify exceptions and outliers, and respond quickly to market changes.

You can also generate valuable reports on rules violations, price integrity and elasticity, compliance, scenarios beyond long-range forecast, promotions history, profi tability, competition, and much more.

Make sure the right people can always get the right insights in the following categories.

RULES & PRICE INTEGRITY

• Price Compliance Measureyourexecutedpricesagainstplanandseewhichzones,stores,andSKUsareinoroutofcompliance.

• Price DifferentialsSeeifyourownproduct’spricesarewithinyourruleranges,andcomparethemagainstthepricesofnationalbrands.

• Aggregate Child ReportViewyourpricegroupproductstructuresandthepricesandcostsofeachSKU.

PRICESTRAT ANALYZER

COmPETITIVE ANALYSIS DAShBOARDView competitive data for multiple levels, to monitor your competitive positioning across departments and categories, by price zone. This dashboard summarises all active price checks based on your price rules and helps you track the impact of your pricing strategy.

PROmOTIONS SUmmARY DAShBOARDAnalyse your advertising and forecast the total effectiveness of upcoming activities such as online promotions, radio, or direct mail and newspaper circulars. See an overview of forecasted product promotions and their potential cannibalisation effect, to quickly ascertain how promotions are affecting the business.

PRICESTRAT ANALYZER

COMPETITIVE INTELLIGENCE

• Competitive AnalysisViewcompetitivedataacrossmultiplelevels,soyoucanseeyourstrengthsandcapitaliseonthemtooutmaneuverthecompetition.

• Competitive PositioningUnderstandproduct-by-productdataagainsteachofyourcompetitors,andidentifydepartmentsandcategoriesthatmaybelesscompetitiveandneedimprovement

• Competitor Price DifferentialsSeeifyourownproduct’spricesarewithinyourcompetitiveruleranges.Seeifyourpricepositionisinlinewithyourstrategy.

PERFORMANCE AND PROFITABILITY

• Category Sales HistoryTrackyourkeyperformanceindicatorsacrosstimeandaveragecategorypricetospottrendsandmonitorperformance.Seecategorytrendsonarolling52-weekbasis,bypricezone.

• Margin ReportViewyourforecastmarginbyproducttoidentifyrisks.

• Cost ChangeSeethehistoryofcostchangesbyproducttounderstandtrendsandchangesinprofit.

OPTIMISATION MEASUREMENT

• Optimisation TrackerTracktheperformanceofapprovedregularpriceoptimisationscenarios,identifykeytrendsinfinancialmetricsandcomparetoforecasts.

• Approved Price ChangesSeethehistoryofyourregularpricechangesapprovedinPriceStratandthenumberofproductsineachscenario.Quicklyidentifyandreacttounderperformingpricechanges

PROMOTIONS MEASUREMENT

• Promotions Summary DashboardAnalysetheimpactofapprovedsalesplansandperformanceversusplan,soyoucanmeasureandcoursecorrecttominimiserisk.Quicklyidentify,andreactto,underperformingpromotions,andseewhichonesaresuccessfulsoyoucanrepeatthem.

• Ad Planner DashboardNeedtoknowthefinancialimpactofputtingproductsinyouradvertisingcircular–oncategoryandproductmetrics?Getforecastestimatesforhowyourin-storepromotionalcircularswillperform,basedonscenarioscreatedinPriceStrat.

Slice data by advertising type or zone. Report at the summary department level, and see what promotions are planned for the circular as a whole. Or, drill down the product-level detail and see which products might be cannibalised by promotions in your advertising. It will make your team collaboration on promotions a lot easier.

PRICESTRAT ANALYZER REQUIREMENTS• PriceStrat(version5.1orhigher)

• Productandpricezonestructure

• Plannedpriceandcostinformation

• Salesandpromotionhistory

OPTIONAL DATA SETS• Competitorpricedata

• Pricedifferentialrules

• Futuresalesplan

© 2015 dunnhumby All Rights Reserved.

IMPROVE YOUR VISIBILITY: TAKE THE NEXT STEPPriceStrat Analyzer offers a number of pre-built reports and dashboards outlined here – but we’ve worked with many clients to develop custom reports too, to meet their specific needs. Contact us to discuss your unique price analytics requirements.

Constantly changing market conditions make rapid responses to new products, categories, and competitors more important than ever. To add the PriceStrat Analyzer module and gain the visibility you need to improve your performance, contact us today.

CONTACT US:

dunnhumby is the world’s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas and works with a prestigious group of companies including Tesco, Monoprix, Raley’s, Macy’s, Coca-Cola, Procter & Gamble, and PepsiCo.

I trust PriceStrat 110%, but our category managers trust their guts. I need to be able to prove to them that PriceStrat is doing the job. PriceStrat Analyzer is a great tool to share this information visually.

–Director of Retail Pricing, fred’s

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CALLSteven Hasen Steven.Hasen@dunnhumby.com +1 (678) 732-0833

Sean Dangler Sean.Dangler@dunnhumby.com +1 (908) 672-1287

OR VISIT www.dunnhumby.com/priceandpromotion

ADVANCED BUSINESS INTELLIGENCE SOLUTIONS FROm DUNNhUmBYPriceStrat Analyzer is just one of the advanced insights tools available from dunnhumby. These science- based tools are all designed to help you make strategic, customer-centric decisions that ultimately deliver improved business performance and strengthen your competitive advantage. Contact us for more information about our other business intelligence solutions, including:

• Promotions Analytics

• Retail Heartbeat Market Basket Analytics

• Retail Heartbeat Out-of- Stock Analytics