Website Profile

INFORMATION BASEDWEBSITE

With more and more emphasis on high performance structures, structures that are designed with less reliance on the national grid and yet are able to provide fantastic thermal & acoustic insulation as well as providing the client with an economical solution, lightweight construction methods are finding favour across the building industry.

It follows that in high performance structures, the application of advanced building materials would be of utmost importance and we look at such building materials, their attributes, applications and technical information.

This website is designed for easy navigation whether you are a homeowner, a professional or builder.

Website profile

CONTENT

• HOMEOWNER

• PROFESSIONALS

• BUILDERS

• ASSOCIATE

• ADVANCED COMMUNITY

SimplicityCONTENT THAT IS TAILORED TO SUIT YOUR LEVEL OF UNDERSTANDING

Whether you are a homeowner or a

professional within the building industry,

the website caters for content and

technical information that is pertinent

towards the respective viewer of the

website.

Apart from the obvious benefits this

provides the viewer, it allows for a

greater participation from the advanced

community.

The Website promotes for dialogue between

the content published and industry feedback

from the viewer. The Advanced Community

platform allows for industry feedback regarding

projects, building materials as well as

recommendations for reputable professionals

and builders within the various regions.

“Identify, conversation & community”, will be

highlighted on the website.

understanding “building materials” whether you are a homeowner, or a professional

The HOMEOWNER

In this space you will find out more information pertaining to the

benefits of lightweight construction and advanced building materials.

For decades, lightweight construction, encompassing framework

structures such as light steel frame and structural insulated panels

(SIP), has been gathering momentum globally as a high performance

method of building.

The PROFESSIONAL

For the Professional more so than any other genre, Lightweight

Construction and Advanced Building Materials in particular, will

undoubtedly change the way in which designs are thought out in the

future. With our reliance globally on various forms of energy, the

ability to design performance into the structure will prove to be a

major benefit, an added value for its occupants, its energy-efficiency/

cost effectiveness and possible higher re-sale value in the future. It

follows that a better understanding of building materials would be

required when designing to achieve a high performance structure.

The BUILDER

Performance driven construction, consisting of

framework structures such as light steel frame

buildings, as well as advanced building materials, offer

the builder unique benefits in the South African

building industry. Internationally, the popularity of

lightweight construction and advanced building

materials is founded on its main benefit – that it can be

designed for performance.

CUSTOM NAVIGATIONEASY navigation for all types of viewer. Technical jargon should not create confusion for the interested homeowner who is considering high performance materials

ADVANCED COMMUNITYYOU, the viewer are able to engage with Advanced Building, highlighting high performance materials in your area. Send articles, case studies and success stories from your region to highlight advanced building materials.

CONNECT Stay up to date through the Advanced Building TWITTER feed or why not join the Advanced Building group on LINKEDIN? Stay connected, engage!

Layout

“identify, communicate and join, we want to share your material experience”

The SLIDERS

Each “Slider” automatically opens and closes when browsing the

Homepage of the website. The Sliders act as the host for the various

viewer demographic as well as highlighting our valuable associates.

A designated slider titled “I’m a Contributor” promotes interaction from

the viewer and looks to engage accordingly. Tier 1 Associates also

enjoy a unique Slider for their own branding or advertising purposes.

This may remain dynamic and change periodically to highlight an

event or a campaign that the associate may be running.

The COMMUNITY

By clicking in the “I’m a Contributor” slider, the viewer gets the

opportunity to share relevant industry news, showcase a project,

material or service they enjoyed and share it with the rest of the

“Advanced Community”.

This is an important aspect of the website as by promoting interaction

with the viewer, the website acts as a platform for the entire

community, fast-tracking exposure of advanced building materials and

high performance structures.

The HOMEPAGE

Clear and concise options for the viewer to navigate from the Home Page as

a point of departure. Standard single click menu’s allow for direct navigation

while the Slider bars direct relevant content for the respective viewer

demographic.

The viewer is in control of the type of content they wish to view and expand

upon that content as per their discretion.

Associates of Advanced Building enjoy front page branding for their company

together with their own “Homepage”. The Associates enjoy a specific page

spread including company profile, imagery, showcasing of materials and all

relevant contact materials. Their page will also link directly to their own

website or online social platform to expand the viewers interest accordingly.

LOOK & FEELHaving studied why some websites engage better with viewers than others, the Advanced Building website realised that a layout that was easy to navigate and encourage viewer participation would promote the interaction required to grow the genre of advanced building materials and structures in a historically conservative industry.

“the Stats”

“in order to gauge performance, we must be able to measure it first”

The HISTORY

The Advanced Building website started in June 2011 and has grown

in viewership and market credibility ever since. Designed as an

information based platform to showcase advanced building materials

and high performance structures, the website realised that a void

existed in the Southern African building materials industry, one that

had historically been rather conservative and slow to appreciate

contemporary advancements in the industry.

With greater viewership through other social platforms such as

LinkedIn and Twitter, the website has gathered further interest

globally from major first world countries and regions (such as the

U.A.E) where construction methods are setting the global benchmark

in advanced building.

The FUTURE

With further support from our valuable Associates, Advanced Building

continues to challenge the status quo regarding our local building

materials industry. This transcends not only to the professional sector

but also to the students at tertiary level.

This website challenges their design intent for greater introspection in

the usages of building materials, the building industry will ultimately

benefit from their participation once qualified and in the field.

ANALYTICAL approach

With a website that positions itself in a niche market, we take a look at a few

important indicators of measurement to gauge how pertinent the information

is to our viewer.

2014 Statistics to date (Jan - Sept)

Visits: 51 431

Unique visits: 37 030

Page views: 191 837

Pages / Visit:: 3.73

Avr. duration: 00:04:27sec

Bounce rate: 56.45%

% New visits: 28%

MEASUREMENTIt is the responsibility of the website to ensure that the content published and feedback received is able to be measured for a better overall viewing experience.

28%

72%Returning ViewerNew Viewer

0

1750

3500

5250

7000

Jan ‘14 Feb ‘14 Mar ‘14 Apr ‘14 May ‘14 Jun ‘14 Jul ‘14 Aug ‘14 Sept ‘14

Monthly Visitors 2014

Parkhurst I Johannesburg I Gauteng I South Africa

+27 82 449 3239 (South Africa)

info@advanced-building.org

www.advanced-building.org