Advanced B2B Sales Training · Learn best-practice techniques to run a sales phone call and...
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Advanced B2B Sales Training Andy Farquharson I Co-founder of Winning by Design The world of selling has changed; customers have evolved and the best sales professionals are developing new tactics to win business. This condensed workshop will supercharge your sales and prospecting skills with Australia’s leading authority on B2B sales. This is a full-contact day that involves lots of role-playing and personal feedback. You’ll leave having developed a blueprint to increase conversions and shorten your sales process and a tool-kit to take back and train your team to build a predictable growth engine for your business. Course Overview Understand shifts in the market and learn the latest business development techniques to connect with modern customers. Create customer centric prospecting sequences to generate more conversations with better targeted clients. Develop strategies to warm-up leads and create reasons for prospects to want to want to connect with you. Learn best-practice techniques to run a sales phone call and meeting. Develop a framework to start sales conversations with the end in mind, connect the wagon and shorten your sales cycle. Develop a blueprint to scale your sales function and close customers with predictability, improve conversion rates and increase your average sales price. Course Outcomes Andy Farquharson is Australia’s leading authority on B2B technology sales. He is Sales Architect and founding partnerof Winning By Design and has developed sales strategies and trained teams at CultureAmp, Ansarada, Nearmap, HealthEngine, AdRoll and many others. Andy has focussed his entire career on B2B sales. Prior to Winning By Design, Andy was VP of Sales for US company LogMeIn which listed on the Nasdaq in 2010. At LogMeIn Andy led multiple ecommerce, inside sales and enterprise teams as they expanded into new markets and pioneered innovative go to market models. About Andy Farquharson Suitable for Sales managers and individual contributors who want to learn the new techniques and processes to lift their sales skills to the next level Sales managers who want to learn sales training techniques to take back to increase the output of their teams Business owners and entrepreneurs - anyone who is selling a product to small businesses, enterprise where a sales conversation is required. If you have questions about this course or to make a group booking please contact us. The contact us should link to open an email made out to [email protected]
Transcript of Advanced B2B Sales Training · Learn best-practice techniques to run a sales phone call and...
Advanced B2B Sales TrainingAndy Farquharson I Co-founder of Winning by Design
The world of selling has changed; customers have evolved and
the best sales professionals are developing new tactics to win
business. This condensed workshop will supercharge your sales
and prospecting skills with Australia’s leading authority on B2B
sales. This is a full-contact day that involves lots of role-playing
and personal feedback. You’ll leave having developed a blueprint
to increase conversions and shorten your sales process and a
tool-kit to take back and train your team to build a predictable
growth engine for your business.
Course Overview
Understand shifts in the market and learn the latest business
development techniques to connect with modern customers.
Create customer centric prospecting sequences to generate
more conversations with better targeted clients.
Develop strategies to warm-up leads and create reasons for
prospects to want to want to connect with you.
Learn best-practice techniques to run a sales phone call and
meeting. Develop a framework to start sales conversations with
the end in mind, connect the wagon and shorten your sales
cycle.
Develop a blueprint to scale your sales function and close
customers with predictability, improve conversion rates and
increase your average sales price.
Course Outcomes
Andy Farquharson is Australia’s leading authority
on B2B technology sales. He is Sales Architect and
founding partnerof Winning By Design and has
developed sales strategies and trained teams at
CultureAmp, Ansarada, Nearmap, HealthEngine,
AdRoll and many others. Andy has focussed his
entire career on B2B sales. Prior to Winning By
Design, Andy was VP of Sales for US company
LogMeIn which listed on the Nasdaq in 2010. At
LogMeIn Andy led multiple ecommerce, inside
sales and enterprise teams as they expanded into
new markets and pioneered innovative go to
market models.
About Andy Farquharson
Suitable forSales managers and individual contributors who
want to learn the new techniques and processes to
lift their sales skills to the next level
Sales managers who want to learn sales training
techniques to take back to increase the output of
their teams
Business owners and entrepreneurs - anyone who is
selling a product to small businesses, enterprise
where a sales conversation is required.
If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to [email protected]
Advanced B2B Sales TrainingAndy Farquharson I Co-founder of Winning by Design
How customers make buying decisions
The science of sales
How to communicate with your customers
Course CurriculumModule 1: Understand how the new world order of sales
Building a customer focused prospecting sequence
Generating sales focused Ideal Customer Profiles (ICPs)
Make calls and handle customer objections
Implement the skills with full contact role plays
Module 2: Build a prospecting plan
Uncover the blueprints that propel the best sales people through the process
Implement the skills with full contact role plays
Module 3: Winning with better conversations
This workshop is one day and is limited to twelve participants, enabling us to focus on your business. Andy delivers the course in person,
weaving in real-life examples from his experience building multiple B2B sales teams. Participants will have the opportunity to ask
questions particular to their business objective by email in the week leading up to the workshop and Andy will personalize the content
and exercises to address everyone’s goals. This is a full contact training session and involving lots of role-plays and personal feedback.
This workshop is held in and awesome space in Pyrmont, near the Sydney CBD and runs from 9am– 5.30pm with short breaks. Lunch,
morning and afternoon tea is provided.
Course Logistics
Uncover the blueprints that propel the best sales people through the process
Implement the skills with full contact role plays
Module 4: Conduct better demonstrations
If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to [email protected]
