Advanced AnalyticsThe next wave of Business Intelligence

Shankar RadhakrishnanSenior Solutions Architect

HCL Technologies

Agenda

Analytics Landscape

Maturity Level

Market Indicators

Advanced Analytics

Enablers

Analytics LandscapeStrategies

Social, Email, Blogs, Video, Mobile

Marketing, Sales - Product Listing, Promotions

Applications

ERP, CRM, Databases, Internal Applications, Customer/Consumer facing applications

Context

Web, Customers, Products, Business Systems,Processes and Services

Support Systems

CRM, Recommendation SystemsData warehouses, Business Intelligence

Collect More, Mine More

Drivers

ROI, Customer Retention,Product Affinity

Market Trends, Research Analysis

Customer/Consumer Analytics

Build Relationships

Insights

Maturity Level

Market Indicators

“By 2014, 30% of analytic applications will use proactive, predictive and forecasting capabilities”

“The market for BI and analytics is undergoing gradual evolution.” Gartner. Feb 1st, 2011

“In 2011, the use of analytics as a competitive differentiator in selected industries will explode”

“The roles of marketing, sales, human resources, IT management, and finance will continue to betransformed by the use of analytics”

International Institute for Analytics. Dec 3rd, 2010

Market Indicators (continued)

“By 2014, the metamorphosis of BI from IT-ownedand report-centric will be virtually complete for a largenumber of organizations.” Gartner. Jan 6th, 2011

“These organizations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision making.”

Gartner. Jan 6th, 2011

“By 2014, global market for Analytics software will grow to $34Billion” IDC. Nov 9th, 2010

Text Analytics

Social Analytics

Sentiment Analysis

Brand Identity

Product & Brand Affinity

Reputation Driven Online-Economy

Breakdown of 2010 Social Demographics

Facebook vs. Twitter

Predictive Analytics

Forecasting

Targeting

Fraud Detection, Anti-Fraud Analytics

Regression, Predictive, Multivariate

Propensity

Price Elasticity

Segmentation Analytics

Customer Segmentation in real-time

Churn Analysis, Attrition

Funnel Analysis

Behavioral Segmentations

Mobile Analytics

Digital Delivery Channels and Services

Property Effectiveness

Application Analytics

Ad Analytics

Geo-Spatial Analytics

User profile and Relevance

Identify New Opportunities

Data Strategy

Structured, Semi-Structured

Unstructured

User generated

System generated

Interactive ‘pipes’

Enterprise Data

Enablers : Processing Models

Data Mining

In-memory Database Analytics

In-database Analytics

Real-time Data warehouses

Process-at-the-source

Distributed Databases

Clustered Databases

Columnar Databases

Enablers: Service Models

Analytics-as-a-service

Data Provisioning

Data Ownership

Localized Process

Faster Results

Dynamic Scaling

Increased ROI

Enablers : Big Data

Data volume explosion

Data Retention (Long Tail Analysis)

Data Appliance

Distributed Data

Open Development Frameworks

Thank You!

“Every decision we make is based on Analytics”

Oliver Ratzesberger, Ebay