DISNEY: “MY HOLIDAY CARTOON”By – Itishree Swain

DISNEY Theme ParksProducts and

Services

Entertainment Channels

Target Market Analysis Master of entertainment of all generations

Kids

Families

Children + Teenagers

“Holiday Cartoon Campaign”

IDEA:o New cartoon family which belongs to

the target market.

o Contest on Pinterest where every team should be a family and they should create a family cartoon board and link it to Disney’s Website and Facebook

“Holiday Cartoon Campaign - IDEA”

Pinterest

Website Facebook

“Holiday Cartoon Campaign”

IDEA:o Disney website collects all entries with their bookingso Participants must visit maximum rides in the theme

parkso While in queues, vote for the best board for a ride.o Scan QR code through smart phones to go to the

Facebook page to like it.o Maximum votes and likes win and by next holiday

Disney creates the family cartoons and the ride specific to the family for the season.

“Holiday Cartoon Campaign”

KEY PERFORMANCE INDICATORS:

KPI

Advertising Awareness

Click-through

rates

PositioningDemograph

ic - Customer Increase

Holiday Theme -

Customer Increase

Revenue, Profit

Margin, ROI

“Holiday Cartoon Campaign”

TOOLS AND TACTICS:o Social media to accomplish the biggest task of

acquiring the attention and participation of its target audience into a contest on Pinterest

o Blog about the new campaign as well as encourage people to do so.

“Holiday Cartoon Campaign”

TOOLS AND TACTICS:o Tweets could be hash-tagged as

#MyHolidayCartoon

o People can post their queries on twitter which would be answered instantaneously.

o Use conventional mediums to advertise its new campaign across the globe – commercials

Thank you!