ADV 499: Quaker Oats
16
Finding The Heart of The Morning Routine
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Transcript of ADV 499: Quaker Oats
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Finding The Heart of The Morning Routine
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“People aren’t buying Quaker Oatmeal because parents and kids don’t sit down for breakfast anymore.”
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“People aren’t buying Quaker Oatmeal because parents and kids don’t sit down for breakfast anymore.”
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Don’t fight the modern morning routine.Become the heart of it instead.
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Uncover the caring behind the little things we do for each other in the morning.
Make 90 seconds feel like it matters.
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Create a series of 15-second vignettes that portray the morning routine of a family of four and how they intertwine in and out of the kitchen.
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6 x 15 seconds = 90 seconds per family member
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Thanks
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