Adur & WorthingTourism Industry Forum

& Leaflet Exchange

Wednesday 2nd April 2014

Janice FraserTourism Development & Marketing Officer

Adur & Worthing Councils

English Tourism Week 29 March – 6 April 2014

www.englishtourismweek.co.uk

Our sector touches everyone – visitors, residents and employees. It’s one of the few sectors active in every part of the country.

Value of Tourism in Worthing & Adur 2012

Worthing Adur Total

Staying Trips 277,687 83,954 361,641

Staying Nights 1,030,661 338,648 1,369,309

Staying Trips Spend £62,542,073 £13,421,838 £75,963,911

Day Visitors 3,260,000 919,000 4,179,000

Day Visitor Spend £70,090,000 £30,244,290 £100,334,290

Total Visitor Spend £132,633,000 £43,666,000 £176,299,000

FTE jobs 2,531 790 3,321

Spring is here! After the wettest winter in recorded

history…...

How has the weather affected your business?

• £2million support package from Government

www.visitengland.com/morecoast

What have we been doing?• On going delivery of the Tourism Marketing plan

– Countdown to Christmas Campaign – events guide, poster, web page, social media, e-mailer

– Travel Trade Exhibitions– Group Travel promotion– Meet the Media – Belgian Press Trip, WW1 links– Visitor Guide – VisitWorthing.co.uk responsive website – 247,600 unique

visitor hits – up 46%– Social media – Facebook (471 likes) & Twitter (2,180 followers)– Media / on line advertising– VE Coastal Campaign

What have we been doing?

• Events Funding ‘Pot’ – 10K each for Adur & Worthing

• Cultural Projects

• Regeneration Projects

• Seaconomics

• Visitor Information Centre

• Adur & Worthing Local Assessment Scheme

• Filming Guide

What’s New this season……

•Deliver the 2013/4 marketing plan – Cycling Campaign– On Your Doorstep Campaign

•Summer Events Guide – available Easter

•Promote local Accommodation Scheme and encourage participation

•Destination Britain board game

Marketing Activity

• 2013/14 Guide – Distribution, 5,000 reprint• VisitWorthing.co.uk responsive website –

promotion / sales, SEO• Media / on line advertising to promote guide &

website and generate leads• Consumer e-mailers to 50,000 database –

promoting special offers, events, new products

• Develop use of Social media – Facebook, Twitter & Linked In

• Welcome to Brighton – bedroom browser• Events promotion – posters, website, summer

events guide• PR opportunities

VisitWorthing Information Centre

• New Team – Eileen, Pamela, Janet & Georgina & casuals

• Hosting events – Art Trail, WOW etc.

• TV presentation screen window

• Seasonal window displays

• New local suppliers

• New events submission module

2014 – this years event highlights!

• Adur Festival • Party on the Prom & Childrens Parade • Worthing Open Houses • Armed Forces Weekend • Worthing Food & Drink Festival • Worthing Festival • Worthing International Birdman Competition• Adur River Fest• Worthing Rotary Carnival• Shoreham Airshow• World of Words• Undercurrent Festival• Community Play

And lots more!……

What’s New ……

We can’t do this without you!• You help make this destination what

it is• Promote your business with us• Keep in touch! - tell us what you’re

doing – what’s new• Give us your offers• Make full use of our marketing

materials & branding• Share your knowledge• ‘Follow’ us, ‘like’ us, link to us• Work together, link up, make

partnerships

Anything to do with Tourism……Contact me:

• Portland House, Richmond Road, Worthing, BN11 1HS

• Tel: 01273 263022

• Email: janice.fraser@adur-worthing.gov.uk