India Blog School

Google AdSense Optimization

How to Optimize Your Business and Increase SalesBy James Rickman 3rd www.iHumanMedia.comWeb Marketing Social Mediawww.iHumanEvolution.com

Learn more Call 971-258-5047

1

Stop Feeling Shy use Adsense

2

Big is Better in Advertising

3

Local Search Optimization Pay per Click Geospatial Online Map Mobile Web

www.iHumanEvolution.com CALL 971-258-5047

4

Google Adsense placement Middle, Above the Fold

5

Colors & Fonts

6

Whats Your Style

Ads within contentAds adjacent to contentLight background behind adsBlendBlend or complementDark background behind adsBlend, complement, or contrastContrast or complement

7

Improve Relevance

8

Site Search Local Optimization

search.labnol.org

9

CPM, Cost per Click Advertising (ROI) Return on Investment

10

Placement Example Adsense

11

Ask Mom Test on Consumers

Flickr - Test Google AdSense

12

Image Search Optimization

13

Flickr for Traffic

14

Links and Citations

Help Search EnginesAuthorityGood Anchor TextThe Dreaded Back Button

15

Master Web Analytics

High CTR but Low CPMTrack Problems Earlyadsense-support@google.comBounce RateVisitor LocationsAdSense SandboxReferral Sources

16

Placement Targeting

17

Typical MistakesDiluted Title / SlugMy Personal Technology Blog Why I Love My iPod Too many pages with similar titles / contentMake life easy for AdvertisersWasting VisitsNOINDEX, FOLLOW for tag pagesAllowing Stop Words in CommentsSmart PricingFeeling ComplacentIf it aint broke, dont fix it Bad Idea

18

Fresh Content Target Programming

single.phpfeeds-rss2.php

19

AdSense Revenue Sharing

See details

20

Research Ideas Competition

AdSense Case StudiesMedia Sites CNN, NYT, Network 18, etc.Premium PublishersWebmaster WorldSeniorsPreferred MembersOfficial Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo

21

AdSense Alternatives

22

Selling Direct Ads Revenue Stream

Audience Quantcast, Visitor SurveysAd Formats / SpecsDeciding Ad RatesPayment OptionsGoogle Ad ManagerTestimonialsMake it Easyhttp://www.bbcreachingmillions.com/http://www.cnnmediainfo.com/http://www.labnol.org/advertise/

23