AdSense - Amit Agarwal
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Transcript of AdSense - Amit Agarwal
India Blog Schoolhttp://blogschool.in
Digital Inspiration http://www.labnol.org
Stop Feeling Shy
Big is Better
The F Pattern
useit.com
Middle, Above the Fold
google.com
Colors & Fonts
What’s Your Style
Ads within content Ads adjacent to content
Light background behind ads Blend Blend or complement
Dark background behind ads Blend, complement, or contrast Contrast or complement
Improve Relevance
Site Search
CPM, CPC or Link Units?
Placement Example
Image Search
Links and Citations
Help Search EnginesAuthorityGood Anchor TextThe Dreaded Back Button
Flickr
Master Analytics
High CTR but Low CPMTrack Problems Early
adsense‐[email protected]
Bounce RateVisitor Locations
AdSense SandboxReferral Sources
Placement Targeting
Typical MistakesDiluted Title / Slug
“My Personal Technology Blog – Why I Love My iPod”
Too many pages with similar titles / contentMake life easy for Advertisers
Wasting VisitsNOINDEX, FOLLOW for tag pages
Allowing Stop Words in CommentsSmart PricingFeeling Complacent
If it ain’t broke, don’t fix it – Bad Idea
Fresh Contentsingle.php
feeds-rss2.php
AdSense Revenue Sharing
See details
Steal Ideas
AdSense Case StudiesMedia Sites – CNN, NYT, Network 18, etc.Premium PublishersWebmaster World
SeniorsPreferred Members
Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo
AdSense Alternatives
Selling Direct Ads
Audience – Quantcast, Visitor SurveysAd Formats / SpecsDeciding Ad RatesPayment OptionsGoogle Ad ManagerTestimonialsMake it Easy
http://www.bbcreachingmillions.com/http://www.cnnmediainfo.com/http://www.labnol.org/advertise/
Amit Agarwalhttp://www.labnol.org