Adrian Beck SCO - Ecr Shrink Group · 2019. 1. 31. · Microsoft PowerPoint - Adrian Beck SCO...
Transcript of Adrian Beck SCO - Ecr Shrink Group · 2019. 1. 31. · Microsoft PowerPoint - Adrian Beck SCO...
Understanding the Role of Video Technologies to Control Self-scan-related Retail LossesAdrian BeckEmeritus ProfessorUniversity of Leicester
Impact of On-line and growing intolerance of ‘friction’
The Amazon
Go Store
Growth of Friction-free Shopping
Innovation and Retail: Checkout and Pay
Rise of Self-scan in Retailing
• Initially, exclusively an opportunity to reduce retailer costs and improve efficiency
• Often caused more perceived friction in retail space
SCO and Front-end Transformation
• Developments in thinking, consumer behaviour and technology:
• Enable more checkouts to be available
• Increase choice of checkout options, more flexibility
• Reduced queuing, less friction
• Speed up the shopping journey
• Improve convenience
New Study on the Impact and Control of SCO
Main Causes of SCO Losses and Error
Calculating the Impact of Front-end Configurations
Controlling SCO: Keeping Customers Honest and Accurate
• Packaging and Barcode Issues
• Set-up Issues
• Product Protection Issues
Minimising Product-Driven Errors
Amplifying Risk and Enhancing Detection: Fixed SCO
Controlling Fixed SCO: Technology
weight scales – it caused so many interventions that we took the decision to switch it off
we did think about turning it off completely but it was seen as a step too far for the business at that time
in this company there is a firm defence on the value of weigh scales – this is our safety net
Scan Verification Technologies:
Weight-based Systems
Controlling Fixed SCO: Technology
Scan Verification Technologies: Non-scanning Alert Technologies
• Mixed views on applicability
• Issues concerning scalability
• Some systems myopic in scope
• Emerging technology
• Combine with weight-based system
Controlling Fixed SCO: Technology
Product Verification Technologies
• In trial mode at the moment
• Focussed upon mis-scanning and system usability
• ‘seems like a good idea but it mustn’t slow down the transaction time because the system is constantly checking’
• Possible ‘nudge’ technology – keep the shopper honest and accurate
Amplifying Risk and Enhancing Detection: Scan and Go/Mobile SCO
Forms of SCO-related Video Deployment
SeamlessPro ActiveActivePassive
• Public View Monitors• Personal Display
Monitors • Visual Deterrence
• Alert Monitoring • Product ID• Age Verification • Enhanced Audit• Exit Control
• Auto-shopping• Consumer & Produce
ID & Auto Payment
Benefits and Challenges
• Cheap
• Does it make a difference?
• Enable better measurement of impact
• Enhance security & speed of transactions
• Reliable and accurate?
• Provide ROI?
• Strong deterrent potential
• Address mis-scanning• Speed up transactions• Increase efficacy of
supervisors• Enhance security
• Issues with accuracy & speed?
SeamlessPro ActiveActivePassive
• Public View Monitors• Personal Display
Monitors • Visual Deterrence
• Alert Monitoring • Product ID• Age Verification • Enhanced Audit • Exit Control
• Auto-shopping• Consumer & Produce
ID & Auto Payment
• VERY low levels of friction
• Customer satisfaction• Speed• Labour saving• End of shop theft?
• Scalability?• Accuracy?• Cost?• Managing exception
products?
Potential Benefits
Potential Challenges
Scaling Amazon Go?
Average Size of UK Grocery Store
Current Size of Amazon Go Stores
Approximately 15 Times Larger
Possibly as many as3,000 Cameras& Weight-based Shelving
Benefits and Challenges
• Cheap
• Does it make a difference?
• Enable better measurement of impact
• Enhance security & speed of transactions
• Reliable and accurate?
• Provide ROI?
• Strong deterrent potential
• Address mis-scanning• Speed up transactions• Increase efficacy of
supervisors• Enhance security
• Issues with accuracy & speed?
SeamlessPro ActiveActivePassive
• Public View Monitors• Personal Display
Monitors • Visual Deterrence
• Alert Monitoring • Product ID• Age Verification • Enhanced Audit • Exit Control
• Auto-shopping• Consumer & Produce
ID & Auto Payment
• VERY low levels of friction
• Customer satisfaction• Speed• Labour saving• End of shop theft?
• Scalability?• Accuracy?• Cost?• Managing exception
products?
Potential Benefits
Potential Challenges