Adorned in grace
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Transcript of Adorned in grace
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Social Media Strategy:Adorned in Grace
Hannah Krueger, Mathew Frett, Victoria Steinbrecher, Frank Zhang,
Nick Dohrman
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❖ Adorned In Grace❖ Mission and Goals❖ Strategy❖ Target Market❖ Objectives ❖ Budget❖ Generating Traffic
Today’s Agenda
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The Mission of Adorned in Grace
Adorned in Grace Tacoma is designed
to bring awareness of human
trafficking to the Puget Sound Area
and support survivors.
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Spread Awareness of Human Trafficking
Support the Cause with Dress Donations
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People ❖ Who is our Target Audience
➢ Women 18-35➢ Planning their Wedding
❖ What Tools Will Reach our Audience➢ Instagram➢ Pinterest➢ Twitter➢ Facebook
❖ Budget
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Content
❖ Our Goals➢ Spread Awareness of
Human Trafficking➢ Support the Cause with
Dress Donations❖ How do we plan on
Supporting our goals with Content?
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Tools & Platforms
❖ Pinterest❖ Instagram❖ Facebook❖ Twitter
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● Retweet
● Tag people
● Find relevant article about Human Trafficking
Goal(s):Attract more customers.
Objective/KPIs:Gain 1000 impressions, and obtaining 50 followers by March 9, 2017
Tactics:
Twitter with hashtags #humantrafficking and #AdornedinGrace along with photo of dresses
Metrics:
297 followers268 likes235 tweets254 following
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Retweet● Retweet other human
trafficking tweets.● Follow other people who
care about human trafficking.○ Ex: Ashton Kutcher
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Tag people● Mention people @xxx related
to human trafficking.● Share some stories or news
in time line and then tag the people who related to human trafficking.
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Find relevant articles
● Find some articles about human trafficking and post on twitter.
● Reply some influential articles or news on twitter.
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● Post the donors, buyers, and volunteers pictures on facebook to let more people know Adorned in Grace.○ People can share that in
their timeline to make more people see that.
Goal(s):
Let more people to know Adorned in Grace.
Increase brand awareness
Objective/KPIs:
Create brand awareness of our organization
Tactics:
Facebook, with posts about donations, dress purchase and posts designed to bring awareness to human trafficking
Metrics:
3216 likes
516 checked in
26 people talked about it.
3087 followers
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● 44% of internet using women have a pinterest account
● Has become a go to place for brides to get ideas on decor, food, venues, and dresses.
● Women can look through photos posted by various wedding boutiques or photographers and pin the photos they like into an idea board.
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve pinterest page
Metrics:
Get 1000 repins
Get 100 new followers
Make 2000 impressions
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● Convert into a business page
● Have a schedule in place to make sure that we are constantly posting photos.
● Other wedding related Boards to provide value to customer○ nearby venues, wedding formal wear○ Bridesmaids and Groomsmen wear
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve pinterest page
Metrics:
Get 1000 repins
Get 100 new followers
Make 2000 impressions
Local Bridal Shop’s Page
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● With a pinterest business account there is a whole page for analytics
● Shows repins, most popular, followers, and number of impressions
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve pinterest page
Metrics:
Get 1000 repins
Get 100 new followers
Make 2000 impressions
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● 38% of internet using women have an instagram
● One of the top social media platforms for sharing photos
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve instagram page
Metrics:
Get at least 10 women per month to use the hashtag #AdornedInGrace
Make 200 impressions by march 9th
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● Create an campaign by using the hashtag #AdornedInGrace
○ Track the use of the hashtag
● Convert into a business page
● Post at least once a week
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve instagram page
Metrics:
Get at least 10 women per month to use the hashtag #AdornedInGrace
Make 200 impressions by march 9th
Tacoma Page Portland Page
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● By searching the hashtag #AdornedInGrace, you can easily see how many people have used it
● Business analytics page provides…○ Number of impressions○ How many people have clicked on your site○ Number of followers and when they are on
Goal(s):
promote the organization and their actions
Objective/KPIs:
Increase number of impressions
Increase brand visibility
Tactics:
Improve instagram page
Metrics:
Get at least 10 women per month to use the hashtag #AdornedInGrace
Make 200 impressions by march 9th
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Budget
● Limited budget● College Interns● Free platforms (Instagram, Facebook,
Twitter, and Pinterest)● Look into paid advertising in the future
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Generating Traffic
● Social Media Influencers
● Hashtag Campaigns