Adopting a New MO: Meeting Patron Needs and Transforming Libraries

through Market Orientation

ALCOP Conference – October 9, 2011 – Philadelphia, Pennsylvania

Matthew P. Ciszek

Penn State University Libraries

mpc16@psu.edu

www.personal.psu.edu/mpc16

www.slideshare.net/mciszek

References

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A d o p t i n g a N e w M O | 2

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Additional Resources

Gupta, D. K. &Jambekhar, A. (2002). What is Marketing in Libraries? Concepts, Orientations,

and Practices.Information Outlook 6(11), 24-30.

Sen, B. (2010). Theory, Research and Practice in Library Management 8: Market Orientation.

Library Management, 31(4/5), 344-353.

Singh, R. (2007). Developing a Marketing Culture.Feliciter, 3, 145-147.

Singh, R. (2009). Does Your Library Have an Attitude Problem towards Marketing? Revealing the

Inter-relationship between Marketing Attitudes and Behaviour.Journal of Academic

Librarianship, 35(1), 25-32.