"Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry",...

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    1/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 2

    Bciptglk b Ausgloss Ficod Pgow ti Xtucy GlcustryHmblko: Smo Hbso i` tmo @rolhm Qohirc Glcustry

    Ofgdgol Fiyil

    Aorndoo Hiddoko i` Fusgh

    DOF$ _FQ =2;7

    ofiyilEaorndoo,ocu

    ]bvgor Dohihq

    GBO co Dgddo blc GOXOK Xhmiid i` Fblbkofolt

    DOF$ _FQ =2;7

    Qsuf :

    Cbls hot brtghdo$ lius utgdgsils do hilhopt co ausgloss ficod piur tucgor d+vidutgil co

    d+glcustrgo pmilikrbpmgquo oltro 277= ot 155=, Hotto bpprihmo lius porfot co chrgro db `bilcilt ulo glcustrgo trbls`irfo sb dikgquo co hrbtgil co vbdour dirsquoddo ost hil`rilto cgfpirtbltos turaudolhos, Ol bciptblt ulo porspohtgvo dilkgtucglbdo$ lius gcoltg`gilscg``roltos strbtkgos co hmblkofolt qug gfpdgquolt ul cokr c+gllivbtgil pdus iu figlsgfpirtblt, Bprs bvigr blbdys hos strbtkgos$ lius filtrils quo do cvodippofolt co

    pbrtolbrgbts ol comirs cos `riltgros co d+glcustrgo stgfudo dgllivbtgil irkblgsbtgilloddo,Hotto cfbrhmo porfot bux cgrgkoblts co surfiltor dos prossgils hiklgtgvos qug silt dorsudtbt cul ausgloss ficod cifglblt , Ol iutro$ dos pbrtolbrgbts ol comirs co dglcustrgosilt ul fiyol o``ghbho c+bhhritro do pitoltgod co hrbtgil co vbdour co d+glcustrgo, Hottorohmorhmo baiutgt cos rsudtbts gltrossblts piur dos prbtghgols vidublt cbls dos glcustrgoshrbtgvos ol fottblt ol vgcolho cg``roltos strbtkgos c+gllivbtgil, Bu lgvobu tmirgquo$hotto rohmorhmo bppirto ulo porspohtgvo liuvoddo sur dos fhblgsfos co hrbtgil co vbdour bulgvobu gltorglcustrgod,

    Fitshds : Ausgloss ficod$ gllivbtgil$ hmblkofolt$ hrbtgil co vbdour$ glcustrgo co db fusgquo

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    2/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 1

    Bciptglk b Ausgloss Ficod Pgow ti Xtucy Glcustry

    Hmblko: Smo Hbso i` tmo @rolhm Qohirc Glcustry

    G, GLSQIC_HSGILXglho tmo dbto 2775s$ tmo oforkolho i` sovorbd tohmlidikghbd gllivbtgils suhm bs tmo FU8 ir

    poortipoor lotwirns -ro`orroc ti bs U1U `rif liw il' glcuhoc tmo cgkgtbdgzbtgil i` tmo

    rohirc glcustry, @rif tmoso cgsruptgvo gllivbtgils bppobroc ippirtulgtgos ti covodip bdtorlb

    tgvo cgstrgautgil hmbllods blc ti sodd fusgh hiltolt cg``oroltdy, Miwovor$ tmoso low pissgagdgtgos fistdy aolo`gtoc sovorbd iutsgcors2 tmbt hrobtoc gllivbtgvo ausgloss ficods, Smgs low

    typo i` hifpotgtgil mbc b vory lokbtgvo gfpbht il tmo rohirc glcustry, Aotwool 1555 blc

    1553$ tmo kdiabd HC fbrnot cohdgloc ay 20/ wmghm hbusoc bl #=,8 agddgil rovoluo cohrobso

    `ir tmo rohirc glcustry, Firoivor$ tmo Gltorlot blc GHSs i``oroc bdtorlbtgvo wbys `ir brtgsts ti

    fbrnot tmogr fusgh> tmoy cgc lit lohossbrgdy mbvo ti pbrtlor wgtm b rohirc dbaod sglho tmoy

    hiudc uso cgstrgautgil blc prifitgil pdbt`irfs suhm bs FU8,hif$ FyXpbho ir Wiutuao, B`

    tor survgvglk tmo oforkolho i` tmo rbcgi gl tmo 2715s$ fbklotgh rohircglk gl tmo 2785s$ blc

    tmo HC gl tmo 27=5s$ tmo rohirc glcustry wbs priabady `bhglk gts agkkost hmbddolko -Dbfpod$

    Ambddbm blc Uusmnbr$ 155=', @ir fblbkors$ gt bppobroc b prgirgty ti crbfbtghbddy hmblko tmogr

    ausgloss ficod ti hifpoto wgtm `roo ficods blc bssuro survgvbd -Bdcorfbl$ 1552 > Fbll$

    1558 > [gdco blc Xhmworzfbl$ 1553',

    Smo bgf i` tmgs pbpor gs ti ulcorstblc tmo ovidutgil i` tmo rohirc glcustrys ausgloss ficod

    ivor tmo dbst cohbco, Smgs irgkglbd bppribhm mbs twi sgklg`ghblt aolo`gts, @grstdy$ tmo ausgloss

    ficod i``ors tmo pissgagdgty ti mbvo b midgstgh vgow i` tmo glcustrys vbduo hrobtgil dikgh

    wmorobs rosobrhm usubddy stucgos hmblko `ihusglk ildy il tmo ovidutgil i` tmo i``or ir tmo gl

    tricuhtgil i` low tohmlidikgos, [o usoc tmo QHIP ficod -Cofgd blc Dohihq$ 1525' wmghm

    olbadoc us ti glvostgkbto tmroo fbgl hifpilolts i` tmo glcustrys ausgloss ficod: rosiurhos

    & hifpotolhgos$ irkblgzbtgil blc vbduo pripisgtgil, Xohilcdy$ usglk tmo ausgloss ficod

    bppribhm ti bccross tmo tipghs i` gllivbtgil blc hmblko bro hilsgstolt wgtm tmo hilhorls i`

    aitm prbhtgtgilors blc shmidbrs, [mol wo bttolcoc pri`ossgilbd hil`orolhos irkblgzoc ay tmo

    2 Iutsgcors bro hifpblgos tmbt cgc lit aodilk ti tmo rohirc glcustry gl gts irgkglbd sottglk -ao`iro tmo covodip

    folt i` tmo GHSs',

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    3/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 8

    rohirc glcustry$ wo litghoc tmbt cosgklglk b low ausgloss ficod wbs ilo i` tmogr prgirgtgos

    -`ir glstblho$ gt wbs ropobtocdy cgshussoc curglk tmo FGCOF1 hil`orolho aotwool 1551 blc

    155=', @urtmorfiro$ tmo ausgloss ficod hilhopt gs hurroltdy usoc firo blc firo ay shmidbrs

    ti stucy hmblko -Argln blc Midfol$ 1557> Hmosariukm$ 1525> Xislb$ SrovglyiQicrgkuoz

    blc Podbfurg$ 1525> Xvojolivb$ Udbloddbs blc Pgvos$ 1525', Smgs rosobrhm privgcos b syltmot

    gh coshrgptgil i` tmo rohirc glcustrys ovidutgil aotwool 277= blc 155=, _sglk tmo QHIP

    blbdytghbd `rbfowirn$ wo prosolt sovorbd strbtokgos tmbt woro bciptoc ay tmo rohirc glcustry

    ti prosorvo ir ti gfprivo gts pri`gtbagdgty, Aotwool 277= blc 1558$ iur rosobrhm rovobds tmbt

    tmo rohirc glcustry hiudc lit gfbkglo gllivbtgvo wbys ti hrobto vbduo aohbuso i` hiklgtgvo

    prossuros, Hilsoquoltdy$ tmoy trgoc ti rogl`irho tmo trbcgtgilbd dikgh gl ircor ti hbpturo pri`gts

    firo o``ghgoltdy, Aohbuso tmoso strbtokgos woro lit suhhoss`ud$ tmo rohirc glcustry hmiso bl

    itmor bppribhm sglho 1553, Qohirc dbaods covodipoc pbrtlorsmgps wgtm vory motorikoloius

    hifpblgos suhm bs odohtrilghs fblu`bhturors$ todohiffulghbtgil privgcors ir Gltorlot sorvgho

    privgcors, Gltorglcustrgbd pbrtlorsmgps mbvo tmroo fbjir hilsoquolhos, @grstdy$ tmoso pbrtlor

    smgps olbadoc hifpblgos `rif tmo rohirc glcustry ti tmgln iutsgco tmo aix blc ti gfbkglo

    gllivbtgvo wbys ti ci ausgloss, Xohilcdy$ tmoy mbc b vory pisgtgvo gfpbht il tmo rohirc gl

    custrys vbduo hrobtgil pitoltgbd ay covodipglk bdtorlbtgvo rovoluo siurhos, Smgrcdy pbrtlorsmgps wgtm iutsgcors mbvo prikrossgvody gfpbhtoc tmo glcustry aiulcbrgos> b`tor yobrs i` ovi

    dutgil$ tmo rohirc glcustry liw glhducos b wgcor sot i` bhtgvgtgos suhm bs dgvoovolt pricuhtgil$

    forhmblcgsglk blc spilsirsmgp, Firo kolorbddy$ iur rosudts privgco glsgkmt ti aottor ulcor

    stblc vbduo hrobtgil fohmblgsfs tmbt tbno pdbho bt bl gltorglcustrgbd dovod i` blbdysgs,

    GG, SMO A_XGLOXX FICOD BUUQIBHMSmo ausgloss ficod hilhopt mbs aool covodipglk `rif tmo olc i` tmo 2775s cuo ti tmo looc

    `ir low volturos gl tmo Gltorlot glcustry ti oxpdbgl ti glvostirs miw tmoy hbl kolorbto vbduo

    `rif tohmlidiky -Hmosariukm blc Qisoladiif$ 1551' blc smbro vbduo aotwool stbnomidcors

    -Porstrboto blc JiugsilDb``gtto$ 1522', Miwovor$ vbrgius strbtokgh gllivbtgils gl torfs i`

    bhtgvgtgos ir rovoluo siurhos `rif glhufaolt `grfs gl sohtirs suhm bs tmo bgrdglo glcustry ir

    focgb mbvo bdsi hiltrgautoc ti gts cg``usgil, @iddiwglk Cofgd blc Dohihq -1525'$ wo hil

    hogvo i` tmo ausgloss ficod bs tmo wby bl irkblgzbtgil iporbtos ti olsuro gts sustbglbagdgty,

    1 FGCOF gs tmo dbrkost hil`orolho i` tmo rohirc glcustry$ gt gs modc ovory yobr gl Hbllos,

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    4/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 3

    Smus$ gl tmo fist absgh solso tmo ausgloss ficod spoddsiut miw b hifpbly gs irkblgzoc ti

    fbno filoy gl bl glcustry -B`ubm$ 1553',

    Liwbcbys$ ausgloss ficod bppobrs bs bl gltrgkuglk blc gltorostglk hilhopt aitm `ir fblbkors

    blc `ir bhbcofghs, Gt spobns ti prbhtgtgilors aohbuso gt bppobrs bs bl gltokrbtgvo hilstruht$ ol

    hifpbssglk strbtokgh$ fbrnotglk$ irkblgzbtgilbd blc `glblhgbd dikghs, Firoivor$ bs litoc ay

    Fbkrottb -1551' tmo `grst strolktm i` b ausgloss ficod gs tmbt gt todds b stiry baiut b ausgloss,

    Gl tmo fobltgfo firo blc firo shmidbrs bro gltorostoc gl ausgloss ficods blc bro covodipglk

    b low bppribhm ti tmo `grf blc gts por`irfblho, Glcooc$ Dohihq$ Cofgd blc Polturb -1525'

    foltgiloc tmbt tmo ausgloss ficod gs liw b rosobrhm prikrbf gl strbtokgh fblbkofolt bdilk

    sgco firo trbcgtgilbd ilos suhm bs glcustrgbd irkblgzbtgil ir b rosiurhoabsoc vgow i` tmo `grf,

    Smo hilhopt i` ausgloss ficod fby ao usoc bt cg``orolt dovods$ wmghm bro i` oqubd gfpirtblho,

    Bt bl bastrbht dovod$ gt ro`ors ti kolorgh roprosoltbtgils tmbt hbl ao bppdgoc ti fudtgpdo sohtirs

    -g,o, tmo diw hist ausgloss ficod', Miwovor$ tmo hilhopt fby bdsi ro`or ti robd wirdc glstblh

    os blc ti tmo stucy i` tmo ficods gfpdofoltoc ay irkblgzbtgils, Smoso glstblhos fby ao hil

    sgcoroc bt tmo glcgvgcubd dovod i` blbdysgs -g,o, Qyblbgrs ausgloss ficod' ir bt tmo glcustry

    dovod i` blbdysgs -g,o, tmo diw hist bgrdglo ausgloss ficod', Gl tmo dbttor hbso$ tmo fist bciptoc

    ausgloss ficod fby aohifo tmo cifglblt dikgh gl bl glcustry bs litoc ay Xbabtgor$ Nollbrc

    blc Fblkofbtgl -1525' gl tmo agipmbrfbhoutghbd glcustry,

    Gl tmgs brtghdo$ tmo ausgloss ficod hilhopt gs usoc ti hbpturo tmo vbduo hrobtgil dikgh i` bl gl

    custry, Smgs dols modps us ti blbdyzo tmo ovidutgil i` tmo brhmgtohturo blc tmo `ulhtgilglk i`

    irkblgzbtgils glvidvoc gl tmo rohirc glcustry, Gl ircor ti `bhgdgtbto tmo blbdysgs i` tmo ausgloss

    ficod bt vbrgius stbkos i` tmo glcustry$ wo uso tmo QHIP ficod$ wmghm wbs glspgroc ay tmo

    Uolrisgbl vgow i` tmo `grf -Cofgd blc Dohihq$ 1525', Smo QHIP `rbfowirn hilstgtutos b

    pbrsgfilgius blc cylbfgh bppribhm i` tmo ausgloss ficod, Gl tmgs vgow$ tmo ausgloss ficod

    i` b kgvol irkblgzbtgil -ir i` b sot i` irkblgzbtgils' gs b slbpsmit$ bt b kgvol tgfo$ i` tmo il

    kiglk gltorbhtgils aotwool tmoso sovorbd hiro hifpilolts i` b ausgloss,

    Smo absgh bssufptgil i` tmo QHIP ficod gs tmbt b `grf augdcs gts ausgloss ficod ay blswor

    glk sovorbd quostgils: miw ti dovorbko rosiurhos blc hifpotolhgos -Qosiurhos & Hifpotol

    hgos'$ wmbt gs tmo gltorlbd blc oxtorlbd irkblgzbtgil i` tmo ausgloss -Irkblgzbtgil' blc miw

    ti suppdy pricuhts blc sorvghos ti fbrnots -Pbduo pripisgtgils', Smo Qosiurhos & Hifpo

    tolhgos bro tmo bssots i` b `grf, Smo rosiurhos fby hifo `rif oxtorlbd fbrnots ir ao covod

    ipoc gltorlbddy$ wmgdo tmo hifpotolhgos ro`or ti tmo bagdgtgos blc nliwdocko covodipoc ti

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    5/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 ?

    hifaglo$ dovorbko$ gfprivo$ ir hmblko tmo sorvghos rosiurhos hbl i``or, Smo Irkblgzbtgil

    ro`ors ti tmo hmigho i` iporbtgils tmbt bl irkblgzbtgil por`irfs -gts vbduo hmbgl' blc ti tmo ro

    dbtgils gt ostbadgsmos wgtm oxtorlbd stbnomidcors -glhducglk suppdgors$ hifpotgtirs$ rokudbtirs

    blc hifpdofoltirs' ti oxpdigt gts rosiurhos blc hifpotolhgos, @glbddy$ tmo vbduo pripisg

    tgils bro codgvoroc ti hustifors gl tmo `irf i` pricuhts blc sorvghos, Pbduo pripisgtgils ol

    hifpbss tmroo bspohts: wmbt9 wgdd ao pripisoc -pricuhts blc sorvghos'$ miw9 wgdd gt ao

    pripisoc -bhhoss torfs' blc ti wmif9 -hustifors',

    Bs litoc ay Cofgd blc Dohihq -1525'$ tmo tmroo hiro hifpilolts i` b ausgloss ficod -ro

    siurhos & hifpotolhgos$ irkblgzbtgil$ vbduo pripisgtgils' kolorbddy obhm olhifpbss sovorbd

    cg``orolt odofolts -vbrgius nglcs i` rosiurhos$ cg``orolt pbrtlors wgtmgl tmo vbduo lotwirn$

    vbrgius nglcs i` sorvghos blc pricuhts i``oroc ti hustifors', Smo struhturo blc vidufo i` tmo

    `grfs rovoluos blc hists gs b hilsoquolho i` tmo hmighos fbco rodbtgvody ti tmo tmroo hiro

    hifpilolts, Pbduo pripisgtgils bro siurhos i` rovoluo$ ti ao ulcorstiic gl tmo aribcost

    solso -bs turlivor aut bdsi riybdtgos$ rolts$ gltorost$ suasgcgos ir bssot mblcivors', Bdilksgco

    rovoluo$ irkblgzbtgil sot hists -rullglk cg``orolt bhtgvgtgos blc bhqugrglk$ gltokrbtglk$ hif

    aglglk ir covodipglk rosiurhos bro tmo fbgl hists crgvors', Smo cg``orolho aotwool rovoluo

    blc hists udtgfbtody kolorbtos b firo ir doss suastbltgbd -ir ovol lokbtgvo' fbrkgl$ ro`dohtglk

    tmo vbduo tmbt tmo irkblgzbtgil hbpturos, Smgs fbrkgl fby suasoquoltdy hiltrgauto ti `ooc tmo

    stihn i` rosiurhos blc hifpotolhgos$ tmoro`iro cotorfglglk udtgfbtody tmo sustbglbagdgty i` tmo

    ausgloss ficod, Gl tmgs sohtgil$ wo prosoltoc tmo ausgloss ficod bppribhm tmbt wo usoc ti

    stucy hmblko bt tmo glcustry dovod, Smo loxt sohtgil privgcos b argo` coshrgptgil i` tmo fotm

    icidikghbd `rbfowirn tmbt wbs cosgkloc ti glvostgkbto tmo rohirc glcustry `rif bl mgstirghbd

    piglt i` vgow,

    GGG,FOSMICIDIKWSi bccross iur rosobrhm quostgil$ wo bciptoc b spohg`gh rosobrhm cosgkl tmbt hifaglos bl mgs

    tirghbd porspohtgvo ti b ausgloss ficod bppribhm, Smo mgstirghbd porspohtgvo bppobrs ti ao pbr

    tghudbrdy hilcuhgvo ti stucy hmblko blc gllivbtgil: mgstirghbd porspohtgvo ro`ors ti ulcor

    stblcglk b suajoht gl dgkmt i` gts obrdgost pmbsos blc suasoquolt ovidutgil, -Dbwrolho$ 27=3$

    p,2;3' Urodgfglbry rosobrhm tmbt wbs ossoltgbddy absoc il gltorvgows blc quostgillbgros ro

    vobdoc tmbt tmo gltricuhtgil i` tmo `grst U1U lotwirn wbs tmo fist gfpirtblt ovolt tmbt prohgp

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    6/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 0

    gtbtoc hmblko i` tmo rohirc glcustry, Aohbuso tmo `grst U1U lotwirn bppobroc gl 277=$ wo woro

    tmol bado ti cgstglkugsm twi sopbrbto tgfo `rbfos$ tmo trbcgtgilbd orb -ao`iro 277=' blc tmo

    hmblko orb -aotwool 277= blc 155=', Si ulcorstblc miw tmo rohirc glcustrys ausgloss

    ficod hmblkoc$ qubdgtbtgvo cbtb mbc ti cihufolt aitm tgfo `rbfos> `ir obhm i` tmof wo usoc

    fudtgpdo cbtb siurhos gl ircor ti glhrobso tmo gltorlbd vbdgcgty i` tmo rosobrhm,

    Si glvostgkbto tmo trbcgtgilbd orb -ao`iro 277='$ sohilcbry siurhos woro fistdy usoc ti

    augdc iur cbtb sot, Xovorbd aiins$ filikrbpms blc pgohos i` bhbcofgh dgtorbturo privgcoc b

    kdiabd ulcorstblcglk i` tmo rohirc fusghs glgtgbd sottglk -o,k, Colgsi`` blc Xhmurhn$ 27=0>

    Kriliw blc Xilgi$ 2777> Xbljohn$ 277=', Hirpirbto hiffulghbtgil tmbt wbs puadgsmoc ay

    tmo fbjir dbaods curglk tmo trbcgtgilbd orb wbs bdsi b uso`ud siurho i` ofpgrghbd ovgcolho, Si

    strolktmol iur ulcorstblcglk i` tmo rosobrhm `godc$ wo hifpdotoc iur cbtb sot wgtm prgfbry

    siurhos i` gl`irfbtgil -ox: gl`irfbd cgshussgils wgtm pri`ossgilbds tmbt wirnoc gl tmo rohirc

    glcustry ao`iro 277=', @glbddy$ wo usoc tmo Lvgvi si`twbro ti prihoss b vbst brrby i` qubdgtb

    tgvo cbtb tmbt woro kbtmoroc, B`tor tmo blbdysgs wo woro bado ti codglobto tmo trbcgtgilbd ausg

    loss i` tmo rohirc glcustry absoc il tmo QHIP ficod -wo prosolt gt gl tmo `iurtm sohtgil i`

    tmgs pbpor wmghm gs cocghbtoc ti tmo trbcgtgilbd orb',

    [o sodohtoc sovorbd siurhos i` prgfbry blc sohilcbry cbtb ti cihufolt tmo hmblko orb

    -277=155='> aiins blc filikrbpms spohgbdgzglk gl tmo ovidutgil i` tmo rohirc glcustry pri

    vgcoc vory cotbgdoc coshrgptgils i` tmo pmolifolil tmbt wo stucgoc, Xifo butmirs hmiso ti

    bcipt bl mgstirghbd bppribhm -o,k, @rbligs$ 1553> Fgddbrc$ 155?'$ itmors `bviroc bl ohilifg

    hbd blkdo -o,k, Hvotnivsng$ 1550> Sshmfuhn$ 1550> [ogssfbl blc Jorfblho$ 155;> [gn

    strf$ 1557' wmgdo itmors i``oroc b dokbd piglt i` vgow -o,k, Nrbsgdivsny$ Xmofod blc Kriss$

    155;', [o bdsi hiddohtoc firo tmbl `g`ty bhbcofgh brtghdos `ihusglk il tmo ovidutgil i` tmo

    rohirc glcustry curglk tmo hmblko porgic `rif motorikoloius cgshgpdglbry `godcs -ausgloss

    fblbkofolt$ ohilify$ sihgidiky', Si hifpdoto iur cbtbabso i` sohilcbry cbtb$ wo hiddohtoc

    pross brtghdos tmbt woro puadgsmoc aotwool 277= blc 155= gl vbrgius siurhos i` spohgbdgzoc

    pross -Fusgh Gl`i Moaci$ b woondy lowspbpor spohgbdgzoc gl tmo @rolhm fusgh fbrnot$ blc

    2,?=0 brtghdos `rif Zclot8$ b woasgto spohgbdgzoc gl gllivbtgil blc oltortbglfolt glcustrgos',

    [o bdsi hilcuhtoc rosobrhm il tmo @bhtgvb cbtbabso3 wmghm olbadoc us ti kbtmor 2,?=8 brtghdos

    tmbt woro puadgsmoc gl tmo ohilifgh pross curglk tmo hmblko porgic, Firoivor$ wo systofbtg

    8 Xiurho: mttp:))www,zclot,`r

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    7/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 ;

    hbddy hiddohtoc bdd tmo brhmgvos tmbt woro pricuhoc aotwool 277= blc 155= ay tmo noy bhtirs

    i` tmo rohirc glcustry$ tmo `gvo fbjir rohirc dbaods -AFK$ OFG Fusgh$ Xily Fusgh$ _lgvorsbd

    Fusgh blc [brlor Fusgh' blc cg``orolt pri`ossgilbd bssihgbtgils -G@UG? blc QGBB0 `ir tmo

    kdiabd fbrnot$ XLOU; blc GQFB= `ir tmo @rolhm fbrnot', @glbddy$ gltorvgows roprosolt tmo

    fbgl siurho i` prgfbry cbtb> 1= pri`ossgilbds i` tmo rohirc glcustry woro gltorvgowoc tmo

    prosgcolts i` obhm fbjir dbaod$ strbtoky oxohutgvos$ roprosoltbtgvos i` tmo fglgstry i` hudturo

    blc sovorbd pri`ossgilbd bssihgbtgils$ oth,

    GP,SMO SQBCGSGILBD OQB I@ SMO QOHIQC GLC_XSQWSmo rohirc glcustry wbs airl wgtm tmo gltricuhtgil i` Ocgsils pmilikrbpm gl tmo dbto 27 tm

    holtury, @ir tmo `grst tgfo$ siulcs hiudc ao rohircoc il b pmysghbd suppirt$ ropricuhoc blc

    pdbyoc il b covgho -Kriliw blc Xbulgi$ 277=', Smriukm yobrs i` glcustrgbdgzbtgil$ sovorbd

    bhtirs spohgbdgzglk gl cg``orolt bhtgvgtgos prikrossgvody bppobroc: pricuhors wmi woro gl

    hmbrko i` `glcglk low tbdolt blc irkblgzglk rohircglk sossgils$ fblu`bhturors wmi pricuhoc

    pmysghbd suppirts -cgshs$ tbpos$ pbhnbkglk'$ prifitors$ cgstrgautirs blc `glbddy rbcgi stbtgils

    blc todovgsgil hmbllods wmi pbrtghgpbtoc gl prifitglk rohircs -Colgsi``$ 27=0', Ay tmo dbto

    2775s$ tmo rohircglk glcustry aohbfo b vory pri`gtbado ausgloss$ wgtm bllubd kdiabd sbdos i`

    ivor #35 agddgil7, Curglk tmgs porgic i` kriwtm$ fusgh dbaods prikrossgvody forkoc aitm mirg

    ziltbddy blc vortghbddy wmghm doc ti tmo sihbddoc agk `gvo fbjir dbaods -AFK$ OFG Fusgh$

    Xily Fusgh _lgvorsbd Fusgh blc [brlor Fusgh', Smoso `gvo dbaods iporbtoc kdiabddy$ woro

    vortghbddygltokrbtoc -`rif brtgst cotohtgil ti rohirc cgstrgautgil' blc modc bpprixgfbtody =5/

    i` tmo fbrnot, Smus$ tmo rohirc glcustry wbs vory motorikoloius wmgdo tmo rofbglglk dbaods

    ildy roprosoltoc 15/ i` tmo fbrnot, Smo glcopolcolt dbaods$ gl ippisgtgil ti tmo fbjirs

    woro usubddy pisgtgiloc il b sglkdo fbrnot blc `ihusoc il rohircglk -Kblcor blc Qgopdo$

    1551',

    3 @bhtgvb gs b cbtbabso bkkrokbtglk fudtgpdo siurho i` ausgloss gl`irfbtgil,? Gltorlbtgilbd @ocorbtgil i` tmo Umilikrbpmgh Glcustry

    0 Qohircglk Glcustry Bssihgbtgil i` Bforghb; Xylcghbt Lbtgilbd co dOcgtgil Umilikrbpmgquo

    = Holtro c+gl`irfbtgil ot co rossiurhos piur dos fusgquos bhtuoddos7 Xiurho: XLOU -1553'$ Dbhtubdgt cu cgsquo

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    8/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 =

    Cospgto hilsidgcbtgil blc tmo oforkolho i` tohmlidikghbd gllivbtgils suhm bs tmo rbcgi

    trblsfgttor ir tmo HC$ tmo rohirc glcustrys ausgloss ficod rofbgloc rodbtgvody stbado `rif

    tmo 27?5s ultgd tmo olc i` tmo 2775s -Qgvngl blc Fogor$ 155?> Sshmfuhn$ 1550', @gkuro 2

    roprosolts tmo trbcgtgilbd ausgloss ficod i` tmo rohirc glcustry absoc il tmo QHIP blbdytghbd

    `rbfowirn$ obhm hifpilolt gs tmol prosoltoc gl firo cotbgds,

    Pbduo pripisgtgil

    Smo rohirc glcustrys vbduo pripisgtgil usoc ti ao protty absgh -Kbri`bdi$ 155;': tmo glcustry

    wbs baiut soddglk cgshs$ tmbt wbs gt$ tmoro woro li itmor rovoluo siurhos, -Idgvgor Filt`irt$

    prosgcolt$ OFG Fusgh @rblho'25 Aosgcos mbvglk b sglkdo pricuht -rohircs' blc b sglkdo rovo

    luo siurho -fusgh hilsufors'$ tmo wby rohircs woro fbrnotoc wbs bdsi vory stblcbrcgzoc

    `ir fbly robsils, @grstdy$ tmo oforkolho i`stblcbrc suppirts suhm bs tbpos ir HCs wbs b

    `ulcbfoltbd bspoht i` tmo trbcgtgilbd ausgloss ficod: tmo kibd `ir bly oltortbglfolt ausg

    loss gs tmo stblcbrc, Lit aohbuso wo iwl gt$ aut aohbuso tmo hilsufors bhhoptblho i` b low

    focgb gs mgkmdy hirrodbtoc wgtm tmo dbulhm i` b stblcbrc, -Xtrbuss Zodlghn$ prosgcolt$

    AFK22', Xohilcdy$ tmo rohirc glcustry wbs absoc il twi rovoluo ficods: tmo sglkdo `ir

    fbt wmghm i``oroc ilo ir twi silks blc tmo bdauf `irfbt wmghm bkkrokbtos aotwool tol

    blc twolty silks, Smgrcdy$ fusgh rohircs woro sidc tmriukm b dgfgtoc lufaor i`cgstrgautgil

    hmbllods: rohirc stiros$ spohgbdty stiros -MFP ir Pgrkgl Fokb Xtiro'$ suporstiros blc fbgd

    ircor -Argtbllgb Fusgh$ Agz ir Hdua cgbd il tmo @rolhm fbrnot21',

    Irkblgzbtgil

    Smo trbcgtgilbd ausgloss ficod wbs hifpisoc i` sovorbd bhtgvgtgos, _pstrobf$ tmo rido i` brt

    gsts$ wmghm glhducos fusghgbls blc hifpisors$ wbs ti hrobto blc por`irf fusgh, Smol db

    aods trbls`irfoc tmo brtgstgh hrobtgil glti b fbrnotbado pricuht, Hilsoquoltdy$ dbaods woro

    usubddy gl hmbrko i` sovorbd bhtgvgtgos: tmo brtgsts & roportigro -ro`orroc ti bs B&Q `rif liw

    il' wmghm bgfoc ti cgshivor low tbdolt blc pricuhglk wmghm wbs baiut rohircglk tmo brtgsts

    por`irfblho28 blc fbrnotglk, [mgdo provgiusdy prosoltoc bhtgvgtgos ossoltgbddy ro`orroc ti

    brtgstgh bhtgvgtgos$ fblu`bhturglk & pbhnbkglk gltricuhoc tmo glcustrgbd cgfolsgil, Smus

    fblu`bhturors woro oxhdusgvody gl hmbrko i` cupdghbtglk rohircs, Ilho cgshs woro pricuhoc$

    25 Xiurho: Gltorvgow il 2= Fby 152522 Hil`orolho bt Mbrvbrc Ausgloss Xhmiid$ 155121 Xiurho: Agddaibrc$ 13 Xopt, 277328 Irgkglbd rohircglk i` b fusgh por`irfblho wmghm hbl tmol ao hipgoc blc sidc,

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    9/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 7

    cgstrgautgil cobdt wgtm suppdyglk tmof ti tmo rotbgdors, Smriukm tgfo$ suporstiros fbrnot

    smbros krow wmgdo glcopolcolt rohirc stiros prikrossgvody cgsbppobroc,

    @gkuro 2: Smo trbcgtgilbd ausgloss ficod i` tmo rohirc glcustry -ao`iro 277='

    QOXI_QHOX&HIFUOSOLHGOX

    &Brtgsts

    &Fbstors

    &Brtgstgh$tohmlghbdfbrnotglkhifpotolhgos

    &Urifitgilblcrotbgdglklotwirns

    &Fblu`bhturglkpdblts

    IQKBLGZBSGIL

    &Brtgstghhrobtgilpor`irfblho

    &BrtgstsQoportigro

    &Uricuhglk

    &Fbrnotglk

    &Fblu`bhturglkpbhnbkglk

    &Cgstrgautgil

    &Urifitgil

    &Qotbgdglk

    PBD_OUQIUIXGSGIL

    [mi9:Fusghhilsufors

    [mbt9:Qohircs

    Miw9:

    &Xtblcbrcsuppirt:cgshs$tbpos$

    &Qovoluoficods:pby&por&bdauf

    irsglkdo$

    &Cgstrgautgilhmbllods:stiros$fbgd

    ircors

    Xtruhturoi`rovoluos Xtruhturoi`hists

    Qosiurhos & Hifpotolhgos

    Srbcgtgilbddy$ brtgsts woro b `ulcbfoltbd rosiurho `ir tmo rohirc glcustry aohbuso tmoy woro

    tmo siurho i` brtgstgh hrobtgil, @ir wmbt sifo butmirs hbdd tmo stbrsystof dikgh -Hurgol$

    Db``ilc$ Dbgl blc Firobu$ 1553'$ gt wbs gfpirtblt ti prifito tmo gfbko i` tmo brtgsts gl ir

    cor ti rogl`irho tmogr pitoltgbd ti sodd rohircs, Firoivor$ tmo rohirc glcustry wbs b hipyrgkmt

    glcustry, Smo iwlorsmgp i`fbstors krobtdy cotorfgloc tmo hifpblgos hbpbhgty ti hrobto vbduo blc ti fbno pri`gt, @ir oxbfpdo$ tmo iwlorsmgp i` tmo Aobtdos blc tmo Qiddglk Xtilos fbs

    tors oxpdbgloc tmo krobt por`irfblho i` OFG Fusgh curglk tmo 2705s blc 27;5s, B`tor tmbt

    porgic$ OFG Fusgh nopt hrobtglk sgklg`ghblt rovoluo strobfs ay rokudbrdy rogssuglk tmoso dok

    olcbry rohircs, Smoro`iro$ fbstors roprosoltoc b vbdubado rosiurho blc b noy crgvor `ir hif

    potgtgvo bcvbltbko gl tmo rohirc glcustry -Colgsi``$ 27=0> Sshmfuhn$ 1550',

    [o gcoltg`goc sovorbd itmor rosiurhos & hifpotolhgos tmbt co`gloc tmo vbduo hrobtgil pitoltgbd

    i` tmo rohirc glcustry, Hifpotolhgos hiudc ao kriupoc gl tmroo fbgl hbtokirgos: brtgstgh$tohmlghbd blc fbrnotglk, Smus$ brtgstgh hbpbagdgtgos woro `roquoltdy prosoltoc bs b noy hmbr

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    10/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 25

    bhtorgstgh i` hifpotgtgvo dbaods:!tmo brtgstgh sgco i` tmo jia gs hilsgcoroc bl ossoltgbd sngdd `ir

    b rohirc hifpbly$ tmoro gs li shmiid `ir tmbt, B dilk tgfo bki wmol G kit abhn gl tmo ausgloss

    sifoilo mbc tidc fo tmbt yiu hbl bdwbys dobrl fbrnotglk aut yiu hbllit dobrl ti ao bl brt

    gst$ yiu looc ti `ood gt, -Smgorry Hmbssbklo$ prosgcolt$ [brlor Fusgh23' Smo prifitgil blc

    rotbgdglk lotwirns bdsi bppobroc ti ao bl gfpirtblt rosiurho, @ir glstblho$ fbjir rohirc db

    aods covodipoc kdiabd lotwirns wmghm woro i` krobt gltorost `ir brtgsts wmi wbltoc ti pursuo

    bl gltorlbtgilbd hbroor: tmo fusgh glcustry wbs hmbrbhtorgzoc ay b hiltriddoc suppdy$ aitm gl

    torfs i` cgstrgautgil blc prifitgil$ tmbt gs ti sby tmbt tmoro woro `owor ippirtulgtgos, Bhhoss

    ti tmoso ippirtulgtgos wbs hiltriddoc ay tmo dbrkost suppdgors$ tmo fbjir rohirc dbaods,

    -Firvbl Aiury$ oxohutgvo$ OFG Fusgh2?

    ' @glbddy$ fblu`bhturglk pdblts woro lohossbry ti

    pricuho cgshs$ tbpos blc pbhnbkglk -Qobvgs$ 2777',

    @ir cohbcos$ tmo trbcgtgilbd ausgloss ficod wbs porhogvoc bs b cifglblt dikgh$ wmghm Urb

    mbdbc blc Aottgs -27=0' co`gloc bs: B fglc sot ir b wirdc vgow ir hilhoptubdgzbtgil i` tmo

    ausgloss blc tmo bcfglgstrbtgvo tiids ti bhhifpdgsm kibds blc fbno cohgsgils gl tmbt ausg

    loss, -p,372' Glcooc bhtirs wgtmgl tmo rohirc glcustry hilsgcoroc gt tmo aost wby ti hrobto

    vbduo blc fbno pri`gts$ tmoy tmoro`iro tolcoc ti ropricuho tmgs dikgh -Muykols$ Pbl col

    Aishm$ Pidaorcb blc Abcol@uddor$ 1552',

    P, QOGL@IQHGLK SMO SQBCGSGILBD A_XGLOXX FICOD SI HBUS_QOPBD_O FIQO O@@GHGOLSDW

    Gl tmo dbto 75s$ tmo rohirc glcustry succoldy `bhoc low ippirtulgtgos blc tmrobts cuo ti tmo

    ovidutgil i` gts olvgrilfolt -low tohmlidikgos$ low wbys ti hilsufo fusgh$ low rokudb

    tgils' blc gts hifpotgtgvo struhturo -low oltrblts suhm bs Lbpstor$ Wbmii$ Bppdo$ oth', Gl ir

    cor ti tbno bcvbltbko i` tmoso ippirtulgtgos$ tmo rohirc glcustry cohgcoc ti roirkblgzo tmo

    vbduo lotwirn, Miwovor$ tmo cohrobso i` rohirc sbdos bdsi roprosoltoc b fbjir tmrobt `ir tmo

    rohirc glcustry, Smo rohirc dbaods bdsi por`irfoc bl iptgfgzbtgil i` tmo ausgloss ficod ti

    glhrobso rovoluo ir ti cohrobso hists, Smo kibd i` tmoso twi strbtokgos wbs lit ti sgklg`ghbltdy

    hmblko tmo ausgloss ficod> tmoy bgfoc ti rogl`irho tmo trbcgtgilbd vbduo hrobtgil dikgh gl ir

    23 Gltorvgow il 1; Fby 15252? Gltorvgow il ; Fbrhm 155;

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    11/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 22

    cor ti fbno firo pri`gts, Smo twi strbtokgos tmbt woro bciptoc aotwool 277= blc 1558 bro

    coshrgaoc gl tmgs sohtgil,

    Pbduo lotwirn roirkblgzbtgil

    Srbcgtgilbddy$ suporstiros blc spohgbdty stiros suhm bs Pgrkgl Fokbstiro blc Db @lbh hil

    triddoc fist i` tmo fusgh rotbgdglk$ wmgdo focgb glhducglk rbcgi blc SP hmbllods woro gl

    hmbrko i` prifitgil, Smo Gltorlot privgcoc bl bdtorlbtgvo hmbllod `ir fusgh cgstrgautgil blc

    prifitgil blc b krobt ippirtulgty `ir tmo rohirc dbaods ti glhrobso tmogr vortghbd gltokrbtgil :

    tmo Gltorlot gs tmo udtgfbto fobls i` cgroht fbrnotglk ti tmo hilsufor -' Smgs gs ilo i` b

    lufaor i` ippirtulgtgos `ir OFG ti kolorbto bccgtgilbd glhifo -Jby Xbfgt$ vgho prosgcolt$

    OFG Fusgh20', Lovortmodoss tmgs glsiurhglk strbtoky roqugroc bhhoss ti b hifaglbtgil i`

    spohg`gh rosiurhos blc hifpotolhgos -gl`rbstruhturos$ sngdds rodbtoc ti woa covodipfolt blc

    tohmlidiky fblbkofolt', @ir tmgs purpiso$ tmo fbjir dbaods aiukmt sovorbd oausgloss stbrt

    ups -ox: FU8,hif wbs tbnol ivor ay _lgvorsbd Fusgh `ir #8;1 fgddgil 2; wmgdo Aortodsfbll

    aiukmt Lbpstor `ir #=? fgddgil2=' tmbt wiudc hilstgtuto tmo tohmlidikghbd abhnailos i` tmogr

    low cgkgtbd fusgh pdbt`irfs suhm bs Urosspdby blc KotFusgh, Smriukm tmoso fbssgvo glvost

    folts$ fbjir dbaods woro bado ti robhm b `udd vortghbd gltokrbtgil -`rif brtgst gcoltg`ghbtgil ti

    fusgh rotbgdglk',

    Ausgloss ficod iptgfgzbtgil

    Smo fbjirs cgkgtbd fusgh pdbt`irfs `bgdoc ti bttrbht fusgh hilsufors> twi yobrs b`tor tmogr

    gltricuhtgil$ KotFusgh blc Urosspdby ildy mbc 255$555 suashrgptgils, Bs rohirc sbdos stbrtoc

    ti cohrobso gl 1551$ tmo rohirc glcustry cohgcoc ti `ihus il gts hiro bhtgvgty -B&Q$ pricuhglk

    blc fbrnotglk' wmgdo cgstrgautgil$ prifitgil$ fblu`bhturglk blc pbhnbkglk woro prikros

    sgvody aoglk iutsiurhoc ti cohrobso hists: tmo robd ausgloss i` rohirc hifpblgos gs ti cgs

    hivor blc pricuho brtgsts$ blc ti oltrust tmogr pricuhts ti tmiso wmiso jia gs ti mbvo cgroht

    hiltbht wgtm hilsufors: focgb blc rotbgdors, [o mbc ti ki abhn ti tmo `ulcbfoltbds> tmo

    fbrnot cgc lit hmblko aohbuso i` Gltorlot!-Xtblgsdbs Mgltzy$ cgrohtir$ IC1 @rblho27',Si pro

    sorvo gts pri`gtbagdgty$ tmo rohirc glcustry bdsi mbc ti aohifo firo o``ghgolt rokbrcglk gts hiro

    20 Xiurho: Low Wirn Oltortbglfolt [gro$ 25 Julo 27772; Xiurho: mttp:))www,FU8,hif Qotrgovoc il = Bukust 15252= Xiurho: mttp:))www,lytgfos,hif)1558)5?)28)ausgloss)focgb)28F_XG,mtfd Qotrgovoc il 28 Fby 155827 Xiurho: mttp:))www,zclot,`r)bhtubdgtos)dosfbjirscucgsquoolpisgtgilcorotrbgtsurgltorlot128?12?,mtf

    Qotrgovoc il 17 Julo 1525

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    12/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 21

    ausgloss ficod: dgno gl fbly wodd rul ausglossos$ wo bro hilstbltdy soonglk firo o``ghgolt

    wbys ti iporbto, Blc tmgs bkroofolt wgdd bddiw us ti glvost ovol firo rosiurhos gl suhm hiro

    `ulhtgils bs brtgst sgklglks blc covodipfolt -Ciuk Firrgs$ prosgcolt$ _lgvorsbd Fusgh

    Kriup15', Smgs strbtoky gfpbhtoc tmo tmroo fbgl hifpilolts i` tmo ausgloss ficod,

    Qokbrcglk tmo vbduo pripisgtgil hifpilolt$ rohirc dbaods cgvorsg`goc tmogr cgstrgautgil

    hmbllods blc rovoluo ficods gl ircor ti i``or firo `doxgagdgty `ir hilsufors: wo wolt `rif

    b filipricuht glcustry ti b fudtgpricuht glcustry -Xtpmblo Do Sbvorlgor$ prosgcolt$

    Xily Fusgh12', @rif 1551 ultgd 155?$ tmo rohirc dbaods hiltrbhtoc fudtgpdo pbrtlorsmgps wgtm

    ildglo fusgh rotbgdors gl tmo _X blc Ouripobl fbrnot, Smo cgkgtbdgzbtgil i` fusgh bdsi olb

    adoc tmo rohirc glcustry ti covodip gllivbtgvo rovoluo ficods -pbyportrbhn$ suashrgptgil$

    uldgfgtoc bhhoss$ oth,',

    Gl tmo irkblgzbtgil hifpilolt$ tmo rohirc glcustry bdsi ulcortiin rostruhturglk gts bhtgvg

    tgos, @grstdy$ sifo rohirc dbaods tiin bcvbltbko i` low tohmlidikgos ti por`irf sifo bhtgvg

    tgos cgrohtdy ildglo gl ircor ti hut hists, [morobs B&Q wbs trbcgtgilbddy b vory histdy bhtgvgty$

    _lgvorsbd Fusgh dbulhmoc tmoJgffy & Ciuk+s @brf Hdua woasgto tmbt bgfoc ti `bhgdgtbto tmo

    cgshivory i` low tbdolts, Brtgsts hiudc pist tmogr fusgh cgrohtdy il tmo woasgto blc bly Gltor

    lot usor hiudc dgstol ti gt blc dobvo hiffolts ogtmor mo dgnoc gt ir lit, Smgs low tiid i``oroc

    tmo rohirc dbaods tmo ippirtulgty ti tost tmo fbrnotglk pitoltgbd i` low brtgsts11, Sohmlidikghbd

    gllivbtgils bdsi trbls`irfoc tmo fbrnotglk pissgagdgtgos> tmo rohirc glcustry usoc low tiids ti

    rocuho hists: auzz fbrnotglk$ stroot fbrnotglk$ ofbgdglk$ oth, Xohilcdy$ rostruhturglk bhtgvg

    tgos bdsi doc ti fbjir dbyi``s, Gl @rblho$ tmo rohirc glcustrys wirn`irho cohrobsoc 28/ ao

    twool 1555 blc 155; wmghm roprosoltoc bpprixgfbtody 055 ofpdiyoos18,

    Qokbrcglk tmo rosiurhos & hifpotolhgos hifpilolt$ tmo rohirc glcustry trgoc ti uso firo

    o``ghgoltdy gts fbstor rohircs, Aohbuso i` tmo stbrsystof dikgh -Hurgol ot bd,$ 1553'$ rohirc

    dbaods woro trbcgtgilbddy `ihusglk il soddglk low rodobsos, Smo low orotbgdors privgcoc b vory

    wgco rblko i` fusgh ro`orolhos ovol abhnhbtbdikuos wmghm woro kolorbddy ulbvbgdbado il

    cgshs, Bhhircglk ti Hmrgs Blcorsils dilk tbgd tmoiry -1553'$ gt wbs bl ippirtulgty ti gl

    hrobso rovoluo ay soddglk sfbddor qubltgtgos i` fuhm dbrkor ro`orolhos,

    15 Xiurho: mttp:))low,ufusgh,hif)Lows,bspx9LowsGc61;5 Qotrgovoc il 82 Fbrhm 155012 Xiurho: Gltorvgow il = Julo 1525

    11 Xiurho: Fusgquo Gl`i Moaci$ 27 Liv, 2777$ L255$ p,1818 Xiurho: Ruostgillbgro Bdoxblcro Dbshm$ dokbd oxport$ XLOU$ 1 Judy 1525

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    13/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 28

    PG,QOGLPOLSGLK SMO A_XGLOXX FICOD SI HQOBSO LO[ PBD_OXI_QHOX

    Xtrbtokgos tmbt woro coshrgaoc gl tmo provgius sohtgil bppobroc ti ao ulsuhhoss`ud, Aohbuso

    tmo cgkgtbd fbrnot cgc lit kriw bs oxpohtoc$ gt cgc lit i``sot tmo cohrobso i` tmo pmysghbd

    fbrnot, [morobs tmo vbduo pripisgtgil wbs stgdd fbgldy absoc il fusgh hiltolt$ tmo rohirc

    glcustrys fbgl gssuo wbs stgdd ti hifpoto wgtm `roo -Ciuk Firrgs$ hmbgrfbl$ _lgvorsbd Fu

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    13 Xiurho: Bdfogcb blc Krokk -1558'1? Xiurho: Fusgquo Gl`i Moaci$ 3 Judy 1558$ L10? p,18

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    14/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    15/26

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    P I

    Q&H

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    16/26

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    17/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    18/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

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    P I

    Q&H

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    19/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

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    bhqugsgtgils, Smo vbduo pripisgtgil bdsi crbstghbddy hmblkoc aohbuso tmo rohirc glcustrys

    i``or wbs li dilkor sidody absoc il rohirc fusgh, @gkuro 3 roprosolts tmo gfpbht i` tmo 805

    cokroo strbtoky il tmo rohirc glcustrys ausgloss ficod,

    @gkuro 3: Low rosiurhos & hifpotolhgos vbdirgzbtgil

    P I

    Q&H

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    20/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 15

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    dbaods stgdd pdby bl gfpirtblt rido blc tmo fbjir dbaods stgdd midc b cifglblt pisgtgil, Smogr

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    wgtm b aribc rblko i` `grfs glhducglk odohtrilghs fblu`bhturors$ todohiffulghbtgil privgcors

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    tolhgos -hilhorts gl`rbstruhturos$ forhmblcgsglk ulgts$ hbroorfblbkofolt sorvghos$ oth,',

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    hrobtgil pitoltgbd aohbuso tmoy krobtdy cotorfglo tmogr hbpbhgty ti bttrbht brtgsts, Firo blc

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    38 Xiurho: G@UG -1522'$ Cgkgtbd Fusgh Qopirt

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    21/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 12

    mbvo ti fivo wgtm tmbt smg`t -' @ir tmo `grst tgfo gl fy hbroor$ tmo wby tmbt fy fusgh hbl

    robhm fy `bls gs uldgfgtoc, Gvo lovor wbltoc ti tmgln gl b dgfgtoc wby blc wgtm tmgs low

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    ropricuho tmo trbcgtgilbd dikgh wmghm tmoy hilsgcor ti ao tmo ildy wby ti kolorbto pri`gts

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    tgvo prossuros, Ubrtlorsmgps tmbt woro ostbadgsmoc wgtm iutsgcors sglho 1550 mbc bl gfpirtblt

    gfpbht il tmo fglcsot gl tmo rohirc glcustry> tmgs olbadoc fblbkors ti gfbkglo low wbys ti

    hrobto vbduo, Ubrtlorsmgps iutsgco tmo glcustrgbd aiulcbrgos mbc b pisgtgvo gfpbht il gl

    livbtgil,

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    provgius rosobrhm litoc -Airs$ Xburglb blc Sirros$ 1558> Cuystors blc Mbkociirl$ 277=>

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    sudtoc gl tmo hilvorkolho aotwool glcustrgos tmbt woro provgiusdy ulrodbtoc, Smgs rosobrhm

    smiws tmbt hilvorkolho gs bdsi tmo rosudt i` tmo `grfs strbtoky tmbt covodipoc gltorglcustrgbd

    pbrtlorsmgps ti glhrobso tmogr vbduo hrobtgil pitoltgbd, Smoro`iro$ tmo rohirc glcustry pdbyoc

    bl gfpirtblt rido gl rosmbpglk gts aiulcbrgos,

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    33 Xiurho: B@U$ 20 Iht, 155;3? Gltorvgow il 8 Judy 1550

  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    22/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 11

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    sgil$ fusgh$ cbgdy pross$ oth, -Miwngls 1552$ pp, ==22;', B`tor tmo gltricuhtgil i` tmo Gltor

    lot blc GHSs$ hrobtgvo hiltolts woro obsgdy bhhossgado ildglo blc gt aohbfo firo blc firo

    cg``ghudt `ir tmoso glcustrgos ti `glc wbys ti hbpturo rovoluo blc ti rofbgl pri`gtbado, Smgs

    rosobrhm mgkmdgkmts sovorbd strbtokgos tmbt hrobtgvo glcustrgos hbl uso ti hmblko tmogr

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    ippirtulgty ti covodip bdtorlbtgvo rovoluo siurhos, @ir oxbfpdo$ tmo cbgdy pross hbl covodip

    rovoluo rosudtglk `rif bcvortgsglk ay cg``usglk gl`irfbtgil tmriukm sihgbd lotwirns suhm bs

    @bhoaiin,

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    23/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 18

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    btgil,

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    24/26

    ]]GG Hil`rolho Gltorlbtgilbdo co Fblbkofolt Xtrbtkgquo

    Hdorfilt@orrblc$ 2521 jugl 1528 13

    Qo`orolhos

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    Bdcorfbl$ J, -1552'$ Xilgh Aiif: Lbpstor$ Fp8$ blc tmo Low Ugiloors i` Fusgh: UorsousUuadgsmglk,

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    Fblbkofolt Qovgow$ 3=-1': 111=,

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

    25/26

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  • 7/30/2019 "Adopting a Business Model View to Study Industry Change: The Case of the French Record Industry", Moyon and

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