Adopting a Business Facing Approach: Adopting a Business Facing Approach: Case of Engineering SchoolCase of Engineering School

Reza SotudehReza Sotudeh

Head of School of Electronic, Head of School of Electronic, Communication and Electrical Communication and Electrical

EngineeringEngineering

University of HertfordshireUniversity of Hertfordshire

April 18April 18thth 2008 2008

It conducts research and protects its IPR with the aim to It conducts research and protects its IPR with the aim to generate revenuegenerate revenue It offers consultancy and applies its research to industry It offers consultancy and applies its research to industry

problems problems It runs short courses and CPDIt runs short courses and CPD

It has to design and offer products with regional, national It has to design and offer products with regional, national and global appeal and global appeal It uses its research to develop relevant curriculaIt uses its research to develop relevant curricula It works with employers to design educational and training It works with employers to design educational and training

productsproducts It recruits students to educate them for employmentIt recruits students to educate them for employment It develops regional and global partnershipsIt develops regional and global partnerships And it must balance its books at the end of each year!!!!!And it must balance its books at the end of each year!!!!!

A Modern Academic A Modern Academic Department is a BusinessDepartment is a Business

Network

Network

The NetworksThe Networks

High Schools &

Colleges

Secondary Schools

UniversityAcademic

School

UG1

UG3

UG2

PG

Industry& Business

Project

Project

Project

Community

GovernmentPolicy

Engineering courses declining in Engineering courses declining in popularitypopularity

UCAS Applications to UCAS Applications to Electrical/Electronic courses Electrical/Electronic courses dropping annually by up to 18%dropping annually by up to 18%

UCAS Applications to CS dropping UCAS Applications to CS dropping annually by up to 20% hitting annually by up to 20% hitting departments with a shared portfoliodepartments with a shared portfolio

A Historical PerspectiveA Historical Perspective

Facing Markets like any other Facing Markets like any other BusinessBusiness

Influencing FactorsInfluencing Factors

Government PolicyGovernment Policy EconomyEconomy

CustomersCustomers DemographyDemography

BrandBrand R&DR&D Product rangeProduct range

PartnershipsPartnerships

Different level of Products for different sectors

MEngDigital Communications and ElectronicsDigital Systems and Computer Engineering

BEng (Hons)Digital Communications and ElectronicsDigital Systems and Computer EngineeringElectrical and Electronic EngineeringAudio, Video and Digital Broadcast Engineering

BSc (Hons)Multimedia TechnologyMedia Technology and Digital BroadcastComputer and Network Technology Internet Technology and e-CommerceGames and Graphics Hardware Technology

MScRadio and Mobile Communication SystemsOptical Communication Systems and Networks Advanced Digital SystemsEmbedded Intelligent SystemsData Communication and Networks

Mapping Products onto emerging sectors

Business Facing: What does it mean to an Business Facing: What does it mean to an Academic SchoolAcademic School

Sustainable Ethical Economical/Profitable

Professionally Accredited Programmes

We face Business so that we teach our students how to Face the Real World

Putting Student Employability Putting Student Employability FirstFirst

UniversityAcademic

School

UG1

UG3

UG2

PG

What we seek•Seeking sponsorship for Laboratories from Industry•Seeking Short Term (12 weeks) placements in Industry•Seeking Medium Term (48 weeks) placements in Industry•Seeking post qualification employment•Seeking relevant real-life student projects from Industry•Seeking real-life case studies from Industry•Seeking guest lecturers from Industry•Seeking visits and tours of real-life projects in Industry

What we give back•Access to student talent •Short courses and CPD•Work-Based Qualifications•R&D support•Project Clinics

Initiatives to strengthen graduate Initiatives to strengthen graduate employability and protect accreditationemployability and protect accreditation

•Industry Advisory Group made of 11 companies•Project Clinics for Industry•Project Clinics for Local Schools•5 LTSN and 20 UH funded e-learning projects•Internships at UH with Industrial sponsorship•Sony-Microsoft-Soundcraft Sponsored Games and Graphics Hardware lab•Altium Sponsored System on Chip Lab•Sony Sponsored Digital Broadcast Lab•3 KTPs

Products vs Markets and Products vs Markets and SectorsSectors

AwardAward Duration (yr)Duration (yr) CreditCredit MarketMarket SectorSector

BScBSc 3/43/4 360(SW360(SW))

18+ 18+ yearsyears

Technology &Technology &

CommerceCommerce

BEngBEng 3/43/4 360(SW360(SW))

18+ 18+ yearsyears

EngineeringEngineering

MEngMEng 4/54/5 480(SW480(SW))

18+ 18+ yearsyears

Engineering Engineering ManagementManagement

MScMSc 12 Or15 12 Or15 monthsmonths

180180 21+ 21+ yearsyears

EngineeringEngineering

TechnologyTechnology

ManagementManagement

BusinessBusiness

PhDPhD 2, 3, 4+ years2, 3, 4+ years 22+22+ Research & InnovationResearch & Innovation

Differentiating between BEng Differentiating between BEng and BSc: BEng philosophyand BSc: BEng philosophy

MathematicsElectrical Science

Graduate skills Project

problem

Solution

Maths is the binding force between subjects

Differentiating between BEng Differentiating between BEng and BSc: BSc philosophyand BSc: BSc philosophy

IT

Graduate skills Project

problem

Solution

Comms Dig Tech

Appropriate maths tools are used at the point of

delivery of subjects

The new The new portfolioportfolio

MScMSc Radio and Mobile Communication SystemsRadio and Mobile Communication Systems Optical Communication Systems and Optical Communication Systems and

Networks Networks Advanced Digital SystemsAdvanced Digital Systems Embedded Intelligent SystemsEmbedded Intelligent Systems Data Communication and NetworksData Communication and Networks

MEngMEng Digital Communications and ElectronicsDigital Communications and Electronics Digital Systems and Computer Digital Systems and Computer

EngineeringEngineering BEng (Hons)BEng (Hons)

Digital Communications and ElectronicsDigital Communications and Electronics Digital Systems and Computer EngineeringDigital Systems and Computer Engineering Electrical and Electronic EngineeringElectrical and Electronic Engineering Audio, Video and Digital Broadcast Audio, Video and Digital Broadcast

EngineeringEngineering BSc (Hons)BSc (Hons) Multimedia TechnologyMultimedia Technology Media Technology and Digital BroadcastMedia Technology and Digital Broadcast Computer and Network Technology Computer and Network Technology Internet Technology and e-CommerceInternet Technology and e-Commerce Games and Graphics Hardware Games and Graphics Hardware

TechnologyTechnology

5 year accreditation for MSc, MEng/BEng

Academic SchoolSchools Liaison

Industry Advisory

Group

Community

Alumni

Juggling many balls

Partnerships CostPartnerships Cost

Academic School

CommunitySchools Liaison

Partnerships

IndustryOverseas PartnersOverseas

PartnersOverseas PartnersOverseas

Partners

Franchises

CPD

R&D

Short Courses & CPD

£££££

QA, Guest Lectures,Staff Development

Raise Awareness

Inspire Talent

Project Clinic ConceptProject Clinic Concept

Medical and Clinical

Secondary and High Schools

Industry

We have one day events listening and looking at problems from different sectors

Project Clinics for IndustryProject Clinics for Industry

Industry& Business

Project

Project

Project

UniversityAcademic

School

UG1

UG3

UG2

PG

We invite Industry to tell us their problems

We listen to them and make an initial assessment

We Diagnose and offer a solution

We engage our UG &PG students or offer R&D and consultancy

We run Project Clinic Days

Pro-active Engagement with Pro-active Engagement with SchoolsSchools

UniversityAcademic

SchoolHigh Schools

& Colleges

Secondary Schools

3D Graphics and development of your first game on the XBOX 360

A/V Editing

Web Design Concepts and Good Practice

Home Automation & Control

Robotics

You have to survive like any You have to survive like any other Businessother Business

0

10

20

30

40

50

60

70

98-99 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07

FTE staff FTE Students/10 SSR PT FTE*10

Protecting AccreditationProtecting Accreditation

0

100

200

300

400

500

600

700

98-99 99-00 00-01 01-02 02-03 03-04 04-05 05-06 06-07

FTE Students

5 year accreditation for MSc, MEng/BEng

What does Professional What does Professional Accreditation mean for University Accreditation mean for University

of Hertfordshire?of Hertfordshire?

•Professional body recognition of quality •Attracting better quality of student•Attracting better overseas partners•Maintaining credibility with industry partners•Promoting the profession with schools•Engineering education with a purpose

The Bottom Line must be The Bottom Line must be BlackBlack

Business Plan 2008-09 to 2010-11

ELECTRONIC, COMMUNICATION & ELECTRICAL ENGINEERINGHeading 2007/08 2008/09 2009/10 2010/11

  £'000 £'000 £'000 £'000

INCOME        

A. HEFCE/TTA STUDENT FUNDING 1,388 1,214 1,210 1,210

B. HOME TUITION FEES 546 513 609 624

C. OVERSEAS FEES 1,321 1,614 1,614 1,614

D. 'QR' FUNDING 38 44 45 46

E. OTHER HEFCE/TTA 0 0 0 0

F. PREMIUM FEES 0 0 0 0

G. FRANCHISE 0 175 184 226

H. EDUCATIONAL CONTRACTS 0 0 0 0

I. RESEARCH 800 850 900 1,000

J. SHORT COURSES 0 30 30 30

K. CONSULTANCY 0 10 10 10

L. OTHER FACULTY INCOME 26 25 25 25

M. ORANGE BOOK ADJ. 143 143 143 143

         

TOTAL INCOME 4,262 4,619 4,769 4,927

You must be able to afford You must be able to afford your staff and pay for central your staff and pay for central

overheadsoverheads• TOTAL INCOME 4,262 4,619 4,769 4,927 •          • EXPENDITURE       •          • N. ACADEMIC STAFF 1,302 1,585 1,641 1,519 • O. SUPPORT STAFF 21 33 51 58 • P. PART TIME HOURS 45 47 48 50 • Q. NON STAFF EXPENSES 223 400 342 319 • R. CAPITAL CONTRIB. 0 0 0 0 • S. FACULTY OVERHEADS 449 568 580 592 • TOTAL EXPENDITURE 2,040 2,632 2,663 2,537 •          • NET CONTRIB TO CENTRAL OVERHEADS 2,222 1,987 2,106

1,785 1,856 1,930 • SURPLUS/(DEFICIT) 506 202 250 460