Adopt the safer option – organic desi ghee

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Transcript of Adopt the safer option – organic desi ghee

Page 1: Adopt the safer option – organic desi ghee

Adopt the safer option – Organic Desi Ghee

Since centuries, Ghee has been a very important part of Indian cuisine and has forged a strong

relationship with us. It’s widely used to impart a distinctive taste to sweets, flavor the lentils,

laced heavily in various popular starters and numerous varieties of breads, ayurveda treatment

and religious rituals. Such is its popularity in India, that people who are healthy or appear well

fed are labeled as Ghee lovers, who swear by its presence in their daily meals. Its popularity was

amplified by the White Revolution, wherein, it started to become increasingly available at

kiryana stores across India through various packaging options. But whenever a product begins to

churn out profits through its sale, counterfeiting grips in its fist quickly.

What is the problem with the Ghee available in the market these days?

Before Ghee, let us talk about its source product—Milk.

1. It is diluted with water and we don’t know whether the water was potable or clean.

2. This photograph was posted by a resident of Gurgaon on Facebook after she saw the formation

of dough like substance after boiling her regular Amul milk.

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3. People who regularly update themselves through news might shun buying ghee available in

the market and start manufacturing it at their home by buying sourcing milk through their local

doodhwaala (milkman). It is a common practice to inject their cattle with artificial hormones

such as oxytocin to deliver more milk.

4. It is also contaminated with urea mixed with glucose, detergent and soda.

With recent reportage of adulterants and presence of chemicals in FMCG (fast moving consumer

goods), we have to be extremely cautious about the products we eat and not follow brands

blindly just because they have been since long.

Here’s a list of common adulterants found in Ghee these days:-

1. Vegetable Oils and Fats: Since Vegetable oils and fats constitute almost the same

consistency but with different melting points. Coconut Oil, Vansapati are commonly used

as adulterants which are heavily mixed with the ghee which is available in the market or

available at various sweet shops.

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2. Animal Fats: Not so common but there have been times when tallow (goat fat) and lard

(pig fat) have been mixed with ghee.

Adopt the safer option—Organic Ghee. But what is Organic Ghee?

Organic Ghee unlike other commercial ghee is prepared from using traditional methods and the

milk used is pure without any adulterants of any sorts.

How is it a safer product?

The cattle from which the milk is sourced are fed with pesticide free fodder which is grown on

certified organic fields and are greatly cared for as well. Thus, Organic Ghee is devoid of

harmful chemical pesticides, artificial hormones and GMO’s (Genetically Modified Organism)

making it rich with nutrients along with the advantage of low cholesterol fat.

Don’t worry and immediately switch to brands which are committed to offer pure Organic Ghee

such as Khalas Organic Desi Ghee and Sattvic Organic Cow Ghee (Gaika Ghee) which will

ensure that your association with Ghee stays put.

Reference: - http://organicinsights.in/adopt-the-safer-option-organic-desi-ghee/