Adkontekst - Ads in the right context

Ad Campaign in the Adkontekst network

Adkontekst – basic info

Adkontekst is a contextual ad network with ads displayed as Sponsored Links in search results and Content Network.

The Adkontekst network 91% reach (based on MegaPanel of April

2010) – reaches over 15.9 mln Polish Internet users

Influential publishers – over 1100 Partners displaying ads in tens of thousands uniqe domains

Several thousand advertisers

5 bln ad views per month

Contextual system performs an online analysis of each website to select the most appropriate ads

Precise targeting of ads for selected website topic categories

Modern ad products settled on CPC basis

Dynamic development

2 500 000 monthly clicks in the contextual network

Average monthly number of clicks in the Adkontekst network

Publishers in the Finance and Business category

The potential number of clicks per month for one advertiser

in the Finance and Business category is 45 000

Publishers in the News and Media category


in the News and Media category is 75 000

Publishers in the New Technologies category


in the New Technologies category is 42 000

Publishers in the Women, Beauty, Children

category


in the Women, Beauty and Children Category is 35 000

Publishers in the Travel category


in the Travel category is 20 000

Publishers in the Real Estate and Construction

category


in the Real Estate and Construction category is 20 000

Publishers in the Sports category


in the Sports category is 50 000

Publishers in the Automotive category


in the Automotive category is 45 000

Publishers in the Education category


in the Education category is 50 000

Advertising products in the Adkontekst network

Adkontekst Text Box – text ads displayed in search results (by keywords and phrases) and partner websites – matched with the content and style of websites.

Adkontekst Image – image and text ads, 72x60 px, published in partner websites, matching contextually the content and website character.

Adkontekst Exclusive – image and text ads matched contextually to the website content and features, displayed in the website content.

Adkontekst Intertext – text box or Exclusive or Flash ads matching keywords highlighted in the website’s content. The ad is displayed as a new layer upon hovering over the keyword in bold.

Advertising products in the Adkontekst network

Adkontekst Flash – image ads (swf), rectangle format 300 x 250 pixels, displayed in the Intertext channel.

Adkontekst Banner – image ad published in contextual boxes. Available dimensions of image elements (up to 50 kB): formats 250x250; 300x250; 336x280; 160x600; 728x100

Adkontekst Text Boxes

Adkontekst Text Boxes - text ads displayed in search results (by keywords and phrases) and partner websites – matched with the content and style of websites.

Adkontekst Image

Adkontekst Image – image and text ads with 72x60 px images (multiple ads in a placement). Text specifications and CPC the same as with text ads

Adkontekst Banner

Adkontekst Banner – image ad published in contextual boxes. Available dimensions of image (up to 50 kB):250x250; 300x250; 336x280; 160x600; 728x100

Adkontekst Exclusive

Adkontekst Exclusive – image and text ads matched contextually to the website content and features, displayed in the website content.

- Only one advertiser’s ad is displayed in one placement

- The ad contains an image element (logotype or other image file supporting the marketing communications)

- Image dimensions: 200x50 for billboard/rectangle; 140x120 for skyscraper type

Adkontekst Intertext

Adkontekst Intertext – text box or Exclusive or Flash ads matching keywords highlighted in the website’s content. The ad is displayed as a new layer upon hovering over the keyword in bold.

- Only one advertiser’s ad is displayed

- Maximum four Intertext ads per page

- Formats used are Adkontekst Flash, Exclusive, Adkontekst Text

Adkontekst Flash in Intertext

Adkontekst Flash – rich media ads matched with content and style of websites, displayed in Intertext channel.

Adkontekst offers

Ads in leading Polish websites – wide reach reaches over 91% of Polish web users – users of WP/NetSprint search engine and Adkontekst partner websites – Pay Per Click

Precise targeting of ad content - ads matching keywords in search engine and matched contextually with partner website content

Friendly ad formats - ads in the Adkontekst network are well received and user-friendly

Modern advertising products – image ads, in-text ads, flash ads – all settled on CPC basis

Full control over content and display – display category management

Adkontekst offers

Full control over expenses. Client names the price he can pay per click (separately for search results, partner website and ad forms).

Quick access to statistics and tools for managing the campaign online, transparent Client Panel, reports in xls

Bonus system rewarding advertiser spending - Bonus according to order size

Individual consultant care – Both in the phase of creating a personalized offer and during the campaign

Cooperation proposal

Free consultant care during the campaign

Identifying the campaign

objectives – Brief

Building the structure of the

ad campaign

Specifying the principles of ad

targeting

Campaign reporting and optimization





ad campaign


targeting



Identifying the campaign objectives

We identify advertising objectives on the basis of a brief or extended interview:

1) We identify advertising objectives:- Website reach development

- Increasing brand awareness

- Direct Response campaign

2) We estimate the campaign potential:- Total cost, daily and monthly budgets

- Number of clicks and rate per click

- Discount

Example quote– Medicine and health sector

Proposal Budget in PLNClient

discount

Budget in points incl. discounts

CPC [pts] CPC [PLN]Number of

clicks

WP search engine 500 20% 600

0.60

0.50

1 000

Adkontest Text / Adkontekst Image

9 000 20% 10 800

0.48

0.40

22 500

Adkontest Image - Exclusive

4 000 20% 4 800

0.72

0.60

6 667

Flash/ Banner 2 000 20% 2 400

1.08

0.90

2 222

Total 15 500 20% 18 600 0.48

32 389

Monthly offer estimates




Building the structure of the ad campaign


targeting



Selection of ad formats

Ad products: Adkontekst Flash

-Selection of appropriate ad formats- Preparation of individual ad messages

for all identified target groups- Assistance in preparation /

purchase of images

Ad products: Adkontekst Image

Selection of keywords

Selection of keywords - Industry-specific keywords- Product-specific keywords- Words specifying the context- So-called „long tail” words

- Support in specifying the appropriate landing pages in the context of advertising objectives

Ad products: Adkontekst Intertext Text

Ad products: Adkontekst Intertext Exclusive




ad campaign


targeting




Specifying the principles of ad targeting

Targeting by topic categories

Contextual targeting – analysis of keywords selected by advertisers and identified in publisher’s websites

Publication includes filtering by categories

Publication includes filtering by IP addresses - geotargeting

Publication includes filtering by domains

Targeting with keywords describing the ad and ad content

x x x

Targeting ads at specific regions or towns Targeting ads at

specific websites – site targeting

Site and Category Targeting

Precise access to target groups:

1)Women’s websites: wizaz.pl ; we-dwoje.pl ; polki.pl ; kobieta.wp.pl ; kobieta.pl; kobieta.interia.pl ; rp.pl

2) Parenting websites: dzieci.pl ; dlarodzinki.pl ; forum.dziecko-info.com; pierwsze-objawy-ciazy.e-zdrowie.info ; parenting.pl ; klapouszek.pl

3) Lifestyle: pomponik.pl ; kozaczek.pl ; nocoty.pl ; fakt.pl ;zeberka.pl ; pardon.pl ; lansik.pl; galerki.pl ; agnieszka.com.pl; kafeteria.pl ; gala.pl; slub-wesele.pl; gala.pl; styl.pl ; dziewczyna.pl ; snobka.pl

Site and Category Targeting

4) Medicine and diet: kardiolo.pl ; interna.com.pl ; kopenhaska.com; kardiolo.pl ; echirurgia.pl ; forum.echirurgia.pl ; mojeprzepisy.pl ; smaczny.pl ; gotujmy.pl; wielkiezarcie.com; dietaproteinowa.eu ; przepis-kulinarny.pl ; gwiazdywkuchni.pl ; agnieszka.com.pl ; forumzdrowia.pl; dobrakuchnia.com

5) News and media: polskalokalna.pl; fakty.interia.pl; wspolczesna.pl; echodnia.eu; forumowisko.pl; nowiny24.pl; pomorska.pl; poranny.pl; dziennikwschodni.pl; media2.pl; sfora.pl; polskatimes.pl; tvp.info; sfora.biz; bialystokonline.pl; gs24.pl; dziennikzachodni.pl; dzienniklodzki.pl;

6) Leisure: muzyka.wp.pl; muzyka.interia.pl; film.interia.pl polskastacja.pl; wkinach.pl; programtv.interia.p;l kulturaonline.pl; tvp.pl; film.wp.pl; horoskop.wp.pl; swiatseriali.pl; antyforum.pl; forum.o2.pl


Identifying the

campaign objectives –

Brief

Building the structure of

the ad campaign

Specifying the

principles of ad targeting




Advanced campaign reports:

- Generating daily, weekly and monthly reports- Generating reports on ad products used- Generating reports on domains with clicks for the

campaign- Supporting the client with the use of external analytical

systems (e.g. GA or Gemius)

Optimizing the campaign:

- Monitoring the implementation of objectives- Monitoring and constant keyword optimization- Modification of pay per click rates- Monitoring and reacting to actions of the competition –

copy modification- Keeping the campaign fresh (introducing new creations)- Copy modification according to the approved modification

calendar





ad campaign


targeting




• Easy communication

• Effective support throughout the process

• Quick access to nonstandard reports

• Up-to-date information on how the campaign is going

Contact details

Łukasz Duda

Director of Advertising Department

of Adkontekst

NETSPRINT.PL SP. Z O.O.

BIEŻANOWSKA 7, 02-655 WARSAW

PHONE: +48 22 8 444 990 EXT. 101

MOB.: 503 190 434

[email protected]

Adkontekst - Ads in the right context

Technology

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