Aditya 2 Project Haware

1. REAL ESTATE INDUSTRY

Real estate is "Property consisting of land and the buildings on it, along with its

natural resources such as crops, minerals, or water; immovable property of this nature; an

interest vested in this; (also) an item of real property; (more generally) buildings or

housing in general. Also: the business of real estate; the profession of buying, selling, or

renting land, buildings or housing."

The Indian economy currently stands among the world's fourth largest growing

economy in terms of purchasing power parity and holds the distinction of being a key

contributor to Asia's balance of payment surplus. Though after the market downfall it

substantially got down even then people still invest in properties because the down fall is not

for a long period of time. India’s GDP is estimated to be the third largest in the world by

2020.

Indian Real Estate has huge potential demand in almost every sector. Real Estate can be

divided into various segments

INDIAN REAL ESTATE SECTOR

RESIDENTIAL COMMERCIAL RETAIL HOSPITALITY SPECIAL

SPACE SPACE ECONOMIC

ZONE

The favorable demographics, increasing purchasing power, customer friendly loan facility are

giving a boost to the industrial growth. The real estate prices have grown from 9.2% to 9.5%.

With a boom in the economy the real estate prices have shot up in almost all the cities. Hence

many are opting for housing loans to fund their housing needs.

Why Invest In Indian Real Estate?

Flying high on the wings of booming real estate, property in India has become a dream for

every potential investor looking forward to dig profits. All are eyeing Indian property market

for a wide variety of reasons:

It’s ever growing economy which is on a continuous rise with 8.1 percent increase

witnessed in the last financial year. The boom in economy increases purchasing

power of its people and creates demand for real estate sector.

India is going to produce an estimated 2 million new graduates from various Indian

universities during this year, creating demand for 100 million square feet of office and

industrial space.

Presence of a large number of Fortune 500 and other reputed companies will attract

more companies to initiate their operational bases in India thus creating more demand

for corporate space.

Real estate investments in India yield huge dividends. 70 percent of foreign investors

in India are making profits and another 12 percent are breaking even.

Apart from IT, ITES and Business Process Outsourcing (BPO) India has shown its

expertise in sectors like auto-components, chemicals, apparels, pharmaceuticals and

jewellery where it can match the best in the world. These positive attributes of India is

definitely going to attract more foreign investors in the near future.

The relaxed FDI rules implemented by India last year has invited more foreign investors and

real estate in India is seemingly the most lucrative ground at present. The revised investor

friendly policies allowed foreigners to own property, and dropped the minimum size for

housing estates built with foreign capital to 25 acres (10 hectares) from 100 acres (40

hectares). With this sudden change in investment policies, the overseas firms can now put up

commercial buildings as long as the projects surpass 50,000 square meters (538,200 square

feet) of floor space.

Indian real estate sector is on boom and this is the right time to invest in property in India to

reap the highest rewards.

http://www.indianground.com/investments.aspx

MUMBAI REAL ESTATE

Mumbai is no way behind when it comes to a talk on property. The Mumbai real

estate is in its growth orbit and attracts investors from major multinationals in the recent

times. Such is the potential of the city's infrastructure that it is known to be spearheading

most cities as far as property market is concerned. With Mumbai serving as the entertainment

city, even the organized retail sector here is fast flourishing.

Purchasing real estate in Mumbai requires a significant investment, and each piece of

land in the city has unique features, so the property market in Mumbai has evolved into

several different fields.

Having the potential to leverage high returns, a large number of real estate projects

are financed everyday in Mumbai. NRIs can shop for property in the city with the expectation

of attaining an investment good, or with the purpose of utilizing it as a consumption good, or

both.

Mumbai is also the fashion capital of India, so it is one of the foremost cities to be hit

by the retail buzz. With the opening up of the retail market, there has been a growing demand

for retail properties in Mumbai. This has created a viable market for mall space and other

retail stores and showrooms. These retail stores and malls are either owned by a business

group or leased for hefty prices as the demand is high.

The property prices as well as the increase in rental values in Mumbai owe much of

its credit to the large scale investments in the commercial sector. Mumbai has always been

the hot favorite for most of the corporate sector to have their headquarters in the city. And

with increasing investments by MNCs in the IT, ITES and the BPO sector, there has been a

growing demand for office space; which have consequently created an imbalance in demand

and supply for residential properties. The rental values in Mumbai have also in high

corresponding to that in other metros.

http://www.indianrealtynews.com/real-estate-india/mumbai-real-estate-price-trends.html

http://www.indianrealtynews.com/category/real-estate-india/mumbai/

NAVI MUMBAI- EMERGING COMMERCIAL HUB

Even India’s leading conglomerates have taken up commercial space here. The state

administration has already shifted wholesale commodity markets to Navi Mumbai. So, you

have endorsements from different segments that Navi Mumbai’s commercial real estate is

much sought after,” he says. Suresh Haware, MD, Haware Builders concurs.

“Even at the ‘nano’ end of the commercial real estate spectrum, demand is high,” he

says. It is the small offices and shops’ segment that have witnessed the highest demand at

Haware Builders’ commercial projects in Navi Mumbai, he reveals.

Today, industrial units in Navi Mumbai are relocating to locations in Raigadh district

and commercial is the latest buzzword in Navi Mumbai’s real estate scenario, says Vijay

Gajra of the Gajra Group. “Commercial options in Navi Mumbai span a huge price band.

Growth of the residential segment in Navi Mumbai, prior to that of the commercial segment,

actually works out in favor of the end-user today, as manpower resources are easily

available,” he points out. “Commercial real estate in Navi Mumbai comes at competitive

prices vis-à-vis other options in the Mumbai metropolitan region (MMR), with the added

advantage of being located in a well-planned city,” adds Gajra.

IT/ ITeS SEZs and businesses that have anything to do with rail/road transport and

logistics or shipping, are proving to be the next big segment in Navi Mumbai’s commercial

spectrum, shares Mayur Shah, honorary secretary, MCHI. Ramneek Bakshi, principal of

global property consultants, LJ Hooker, points out that MNCs view India within the

parameters of the ‘Brazil, Russia, India, China’ (BRIC) equation. “When they look at India as

a business entity, Mumbai takes prime position. When they start looking out for space, Navi

Mumbai, which forms the third level of real estate pricing, is attractive for MNCs looking to

set up shop in the Mumbai region,” he explains. At the Norwegian consulate in Mumbai,

George Mathew, honorary consul general, concurs, “If you look at real estate pricing trends

in the MMR, Navi Mumbai fits the bill on many counts. However, the clincher is the price

efficiency and developed infrastructure that Navi Mumbai provides,” he concludes.

http://www.indianrealtynews.com/real-estate-india/mumbai/navi-mumbai-emerging-commercial-hub.html

http://www.indianrealtynews.com/category/real-estate-india/mumbai/

2. HAWARE ENGINEERS & BUILDERS PVT. LTD.

2.1 Background & Inception

Haware Engineers & Builders Private Limited was established & in 1994 and is

registered with Registrar of Companies (ROC) as a private limited company under Indian

Companies Act 1956. The company is a privately owned real estate development,

construction and marketing company with offices in Navi Mumbai , Mumbai and Thane.

The company ranks highest amongst the leading builders and developers in Navi Mumbai

& Mumbai area.

Our portfolio includes residential projects, commercial complexes, InfoTech parks,

shopping malls, multiplexes and townships; more than 125 projects and 40 million square

feet area in aggregate, along with hundreds of acres of residential and commercial land

under various stages of planning and development.

"The growth and effectiveness of the Haware Group is no small matter. We need to build

an enduring and powerful organization made up of thousands of people who care"

"Since our incorporation Haware Engineers & Builder Pvt. Ltd., has enjoyed

unprecedented success. After more than a decade of year-on-year growth in excess of 50%,

we are now one of the Mumbai's leading Developers. This growth has been achieved through

maintaining our focus firmly on our customers requirement and by striving always to meet

and exceed them.

Late. Mr. Satish Haware

B. Arch. (Mumbai University)

The man behind Building Houses Building trust ..

2.2 NATURE OF BUSINESS CARRIED

Group Activities

1. Building Construction

2. Building Advances Research Centre

3. Housing Finance, Other Finance

4. Car Finance

5. Material Test Laboratory

6. Technical Education

7. Media Advertising

8. Hotels

Building Research Centers

We have established a Building Advances Research Center to undertake continued research

with a view to according you modern buildings with the efficient and state of art technology,

amenities, infrastructure and earth quake resistant buildings.

1. Developing passively and climatically conditioned buildings

2. Providing innovative environmental control systems and concepts

3. Building diagnostic technologies

4. Solar energy utilization in buildings, solar heating techniques, cost benefit analysis of

thermal energy

5. Reapplication of traditional architecture to enhance cultural and aesthetic values

6. Design of cost effective bricks /blocks

7. Enhancement of building life studies

8. Weather resistance treatment

9. Utilization of natural light and wind for human comfort

10. Efficient utilization of free space in the houses and so on.

http://www.haware.com/Group_Activities.php

http://www.haware.com/researc-center.php

2.3 VISION, MISSION, COMPANY POLICY

VISION

“Engrosses not only those deserving houses in Mumbai and Navi Mumbai, but the entire

nation......"

MISSION

“We have a mission of providing houses to all. Our entire staff is motivated with this mission.

Common man is our priority.”

COMPANY POLICY

10 Commandments Of Our Housing Philosophy

1. No hidden cost

2. Cost is Fixed i.e. No Escalation

3. Quality Construction

4. Timely Possession

5. Highest Reliability

6. Beautiful Elevation Design

7. Super Deluxe Amenities

8. Homely Relationships

9. Tension Free Schemes

10. Transparency Dealing

No Hidden Cost and Fixed Cost System

Rate v/s Cost Of House:

Normally it is observed that the buyers are RATE CONSCIOUS & not COST CONSCIOUS.

It is the FINAL COST of which the buyer should be careful of rather than the rates. Many in

today’s property market take undue advantage of this rate consciousness of the buyer. Each

of the above 10 FACTORS are associated with the cost. They do not appear in rates, but have

http://www.haware.com/Philosophy.php

influence on the cost of house. In fact they are Ten Commandments of today’s Real Estate

Market.

Basically the land cost, development & other overhead charges and the construction cost are

the three components deciding the rates. Break up of these will help removing doubts form

the buyer’s mind. The land cost vary from place to place, whereas, the construction cost may

not vary significantly. It is noteworthy that HAWARE’s are following these commandments

as their business ethics. Unreasonable rates quoted in the market are associated with the risk

& unreliability, which creates confusion among the genuine buyers. Hidden costs & cost

escalations are found everywhere; fixed cost system for housing, without escalations is the

need of the hour. Again HAWARE’S have adopted fixed costs system for their projects.

Reputed organizations including public bodies are found to have cost escalation built in their

design. Housing schemes designed by Haware Engineers & Builders Private Limited are

totally free from hidden cost and cost escalations.

.Quality Construction:

Our foremost principle is ‘no compromise in quality at all’. Quality of construction at all our

sites is ensured at three levels viz.

1. Material Level (all the building materials received at site including steel, cement, sand,

tiles,

bricks, etc are tested in standard laboratories before put into use),

2. Processing level (R.C.C casting procedures, proper mixing, mix design, cube tests, pile

casting-

testing, rock foundation tests etc.) &

3. Finishing Level (workmanship, aesthetics, utility, color schemes etc.)

If any material fails the test, the whole lot is rejected and removed form the site. Once casted

the quality of the concrete cannot be altered. Therefore utmost care is taken while doing so.

Quality is the watchword at all our sites. These stipulations of Haware Engineers and

Builders Pvt Ltd are strictly enforced through trained team of engineers at sites. Quality

Document outlining the detailed procedures has been published by Haware, which is

followed by the engineering staff at sites. Through rigorous exercises and international

reviews, Haware Engineers & Builders Pvt. Ltd. has been awarded ISO-9001-2000 quality

certification by American Quality Assessors.

Timely Possession: 'Our Commitment is Timely Possession'

Like Quality, Speed of construction is very important from planning, designing, construction

to finishing. Since concrete has its own setting behavior, unnecessary haste is dangerous. At

the same time if time schedule is missed, cost escalation, interest on invested money;

overheads can make the project unviable. For example if an amount of Rupees Four Lakh

remains engaged against booking somewhere for a period of say 2 years, it is as bad as

increasing the cost by around say Rs.72,000/-, which amounts to around 20% increase in the

cost of a house or increase in the rates by say Rs.200/- per sq.ft. Our schemes are speedier

ones. Within a year we complete the project and handover the houses. Some projects are

completed even before this period, which really means saving in the cost of a house. Thus by

getting timely possession, customers are saving on the cost of a house, which is our

commitment, says Managing Director of the company. Haware Engineers and Builders Pvt

Ltd are the unique examples that declare the possession schedule at the beginning of the year

& handover timely possession that too in ceremonial way.

Highest Reliability: 'Reliability is Our most Priority'

We have established 100% reliability. We value that the customer is investing his hard earned

money in his dream house. Every paisa he has paid shall be fully utilized in realization of his

dream house. This is an integral part of our housing philosophy. We do it very systematically.

Our reliability has now become a time tested reality. We care for this single factor very much

and see to it that the confidence level and satisfaction level of the buyers remains very high.

Thus Quality, Speed and Reliability are our specialties and commitments to the customers.

'We just don't promise, we perform 'Homely Relationship:

We consider that the customer is a part of our family. We put our leg in his shoes and extend

all the required help. What is most important of all these are that the relationship formed

between the buyers & the sellers should be valued most. If it grows with time, the success of

the project is ensured. The foremost important thing is that the buyer & seller have to

understand each other & co-operate. Customer relation is the single largest factor for the

long-term association with clients. Haware Engineers and Builders Pvt Ltd have maintained

it and are experiencing widening of their customer base, day in and day out. New Customer

coming along with existing customers is the common scene in our office and at sites. Thus

we proudly say that “We Build Houses and Homely Relations".

Our customer care department is the testimony of this fact. We maintain our buildings even

after handing over of the possession of houses. This is because we care and value our

customers the most.

.Beautiful Elevation Design:

With our own architectural expertise and experience, our buildings have been designed to

provide abundant natural wind and plenty of natural light to each and every house. Space

utilization achieved in our planning/designing of buildings is best and perfect. Not an inch is

wasted. Beautiful building elevation design, aesthetics and attractive color schemes used

provide richness to the buildings and environment. Many special items like balustrades etc.

used for beautifying make our buildings unique. Our buildings stands out with pride in the

surrounding locality.

Super Deluxe Amenities:

All amenities provided in the house are of super deluxe category. Luxurious

Spartex/Granamite flooring, Marble/Granite kitchen platform with best quality stainless steel

sink, Aluminum sliding windows with jamb etc. Are added in each and every project of ours

beside other amenities. Special scheme for best and optimized utilization of water has been

the unique design in our projects. Separate water tanks for drinking water, general-purpose

water and fire fighting water have been provided in this design. Recycling of used water for

flushing purpose will not only save water but also reduce the expenses on water bills. This

conservation of water will be of much help to the residents in a long way.

Tension Free Housing Schemes:

A simple factor of Tension for 2 years may cause loss to 10 kgs. of weight & loss of active

life for valuable 2 years. Tension influences the economics. Therefore schemes should be

tension free & HAWARE’S housing schemes are totally tension free. Our customers relax

and rest assured that they will realize their dream house well within the given time.

Total Transparency:

We have maintained total transparency in all our dealings. Everything about the scheme is

informed to the customer right in the beginning. “Promise what is possible and fulfill what is

promised” has been our philosophy. All customers coming to us, experience the different and

homely atmosphere. All our dealings are transparent.

One Window Scheme:

We have established one window scheme wherein customers don’t have to move here and

there for anything related to the house. We extend our supporting hand to our customers to

avail housing loan easily from a number of housing finance companies. Even we inform them

the changes in finance schemes and rate of interest of various finance companies and help

customer to select the cheapest and best housing loan option.

Even for obtaining water connection, electric meter and power supply our customers rely on

us. Since these are to be obtained from other public companies, it takes little time, but with

our executive liasioning team the process is expedited.

Innovative Schemes Of Water Harvesting:

WATER HARVESTING: Research & Development division of Haware Engineers &

Builders Pvt. Ltd. have developed a three tier system for new complexes, with 3 underground

tanks each for flush water, drinking water & regular use water are available. This will lead to

proper use of water, conservation of water & also will save up to 40% on billing expenses.

5 Solid Reasons to Buy a Dream House Now

1) Real Estate prices are all time low & good choice is available.

2) Easy availability of loans from many finance companies.

3) Increased amount of loan is available.

4) Interest rates are lowest in last 25 years.

5) Income tax benefits are very attractive.

2.4 PRODUCT & SERVICES

Residential

COMMERCIAL

2.5 AREA OF OPERATIONS

Area: Fantasia Business Park,

Vashi Navi Mumbai, Near Railway Station

Designation: Client Servicing Agent

Lead Generation

Direct Marketing in Commercial Complex and Residential Complex

Back Office Calling

Analyzing the factor effecting buying behavior

Area: Centurion Business Park,

Seawoods Navi Mumbai, Near Railway Station

Designation: Client Servicing Agent

Lead Generation

Direct Marketing in Commercial Complex and Residential Complex

Individual Leasing & Corporate Leasing

2.6 OWNERSHIP PATTERN

HAWARE ENGINEERS AND BUILDERS PVT LTD PVT. LTD.

The ownership pattern of Haware Engineers and Builders Pvt Ltd is in the form of Private

Limited Company. All the Business Operations Decision which is of utmost importance is

handled by Suresh Haware (MD). And rest decisions are taken subsequently with the help of

family members.

For marketing purpose they have In House Marketing (Haware Builders) and an outsourced

Private entity named “Alliance Property Consultants” which is led by Rajesh Ruparel and

Team. There are separate departments in Haware Marketing Department which are

Commercial Team, Residential team and Land Acquisitions & Sales team.

Name of Person Qualification Designation

Suresh Haware B.Tech Managing Director

Smt. Ujjwala Haware Architect Chairperson

Sanjay Haware B.E.(Mech) Executive Director

Pravin Haware Director

ALLIANCE PROPERTY SERVICES LTD.

Alliance Property Services Ltd. Mainly deals in Commercial and Residential which deals

mainly with Investment or Occupancy in Residential and Investment, Occupancy and

Corporate Leasing in Commercial Real Estate.

HAWARE CONSTRUCTION

ALLIANCE PROPERTY SERVICES LTD.

RESIDENTIAL COMMERCIAL

INVESTMENT OCCUPANCY INVESTMENT OCCUPANCY CORPORATE

LEASING

2.7 COMPETITORS INFORMATION

Top 10 Competitors

1.Arihant

2.Progressive builders

3.Akshar

4.Bhumiraj

5.Goodwill developers

6.Adhiraj

7.Mahaavir

8.Swaraj builders

9.Shah group

10.National builders

Difference Between Haware Builders and Rest of Competitors

Haware Builders Competitors

1 Location

Business Complex & IT Park

Located Railway Station

Located near Proximity Area and reach

and not near Railway Station

2 Pattern

Commercial – Navi Mumbai

i.e Vashi & Seawoods Commercial + Residential

3 Partners

In-House + Alliance Property

– (Marketing Partner) In-house Marketing

4

Pricing

5 %Less than the Market price

And Lowest rentals in Navi

Mumbai

Market Price & Comparatively higher

Rentals

5

Management

Booking , Maintenance &

Management office @ every

complex

Booking Office

2.8 AWARDS AND ACHIEVMENT

Yashasri Puraskar Certificate From Maharashtra Times

Glory of India Award-Delhi

Mr.Amit Haware receiving the Glory of India award on behalf of Mr.Suresh Haware

International Excellence Award

Entrepreneurial Excellence Award Brihan Maharashtra Mandal, New

York(U.S.A.) have conferred on

Mr. Satish Haware a prestigious award

viz., Entrepreneurial Excellence Award in

a conference held at New York, USA on

3rd July 2003. Click here for details.

Shree Gaurav Award To Suresh Haware by Navi Mumbai Council

National Level Udyojakta Award

Mumbai: Chief Minister of Maharashtra Hon. Shri. Vilasrao Deshmukh honored M/s.

Haware Engineers & Builders Pvt. Ltd. for outstanding Achievements. They have handed

over possession of large number of houses in Navi Mumbai and served the society with its

basic need of housing in this hour of recession. They have successfully implemented many of

the customer friendly schemes.

He conferred Renowned Architect and Managing Director of M/s. Haware Engineers &

Builders Pvt. Ltd. Shri. Satish Haware with the prestigious National Level Industry Award of

Jagtik Marathi Chamber of Commerce and Industries, in a function held recently at Y. B.

Chavan Center in Mumbai.

Shilpakar Gaurav Award

Architect Shri. Satish Haware (M.D.) received

Shilpakar Gaurav Award for Haware Engineers &

Builders Pvt. Ltd., for outstanding contribution in

Housing Industry in a function held at Kolhapur.

Award of Excellency to Mr. Suresh Haware by the Saturday Club

Mr. Suresh Haware, Managing Director, Haware

Group of Builders & Engineers Pvt. Ltd. was

presented the “The Award of Excellency” at an

International Conference organized by the Saturday

Club. Executive Directors of the Saturday Club and

prominent business personalities graced the event on

Saturday, 5th January 2008 along with Mr. Vinay Kore, Minister of Unconventional Energy

Resources.

Best Stall Design - Builders Association of NaviMumbai 8th Property Exhibition 2007

Nirmiti Awards to Mr. Suresh Haware by Rotary Club International

Haware Builders & Engineers Pvt. Ltd. won the Artists in Concrete Awards 2008

organized by Loksatta & Reify Projects Pvt. Ltd.

Mr. Suresh Haware, Managing Director, Haware

Builders & Engineers Pvt. Ltd receiving the Artists in

Concrete Award for the Beat Commercial Premises in

Mumbai from Mr. Jayant Patil, Finance Minister of

Maharashtra, Mr. Kumar Ketkar- Editor, Loksatta and

Arch. Shahshi Prabhu.The Event was held on 17th

February 2008 at The Renaissance, Mumbai.

ISO 9001-2000 Certified

Haware Engineers and Builders Pvt. Ltd., is a ISO-

9001-2000 certified company.

CSR ACTIVITIES:

State Presidents- The Maharashtra Builders forum Participated in Baba Amte’s Bharat jodo

Abhiyan as Navi Mumbai In charge.

Maharashtra’s Rural and Urban Slum Settlements establishes Haware Real Estate Academy

5 Labour schools and 7 mobile dispensaries for welfare of constructions workers and their

families.

Donated 5 ambulances to NGOs.

Active in save Trees campaign and beautiful city drive

Initiated starting 502 bus routes for Vashi –Sanpada residents.

Round the clock work and efforts and always in the forefront in the social –education cultural

field for residents of Navi Mumbai

2.9 WORK FLOW MODEL

SALES PROCESS

The promise of customer-driven innovation is quite compelling and the management of

relationships with prospective buyers and existing customers warrants a solution to:

Maintain the client database with a 360 degree view of each customer Keep track of reservations and inventory availability in real time

Keep the property portfolio up to date with data on new developments

Get relevant, accurate and timely information at a moment’s notice

Easley create & issue property transaction related documents transaction related

documents

3. Automatically manage all communications with the customer from inquiry to

possession and beyond.

Sale Process Cycle Follows through these Process

1. Leads

2. Follow Up

3. Booking For Sales

4. Approve For Sale

5. Other Unit Activity

6. Collection

7. Receipt

8. Payment

9. Complaint Management

Which can be diagrammatically be represented as follows

Sales Process Cycle

1. Leads

Generating new leads and obtaining leads from the organization. Not only the sales and

marketing departments helping generation the leads but also the finance and human

recourse department takes an active part in lead generation, since the prospects are

difficult to find within the potential customers. Some leads are taken from the database

which is outsourced by 99acers.com, makan.com websites and also walk-ins on the site.

2. Follow Up

After generation of lead comes the follow-up. 78% of the company’s sales are done only

because of continuous follow-ups with the potential clients. Once the client shows interest

in the project than the sales person has to be in constant touch with client so as the client

do not deviate to any other sources.

Leads

Follow Up

Booking For Sales

Approval For Sales

Other Unit Activity

Collection

Receipt

Payment

Complaint Management

3. Booking For Sales

After the constant follow-up and when the client gets interested in buying or leasing of

property the booking amount is taken from them and generally the booking amount is

10% of the total value in term of sale and Rs 5000 in case of leasing but mainly it

depends on what property he is interested on.

4. Approve For Sale

Booking of sale only ensures that the buyer of the property is very much interested in

buying and leasing the properties but there are at times chances that buyer changes his

decision. This stage approve of sale finalizes the buying process.

5. Other Unit Activity

Other unit activity involves documenting the sales, preparing notary or registering the

sale with the registrar. And paying of property tax by builder and buyer equally. If it is a

lease agreement, than arranging meeting of owner and the tenant, fixing brokerage. In

case of payment through banks i.e. loan all documents are given to the buyer which helps

him to get loan easily.

6. Collection

After meetings and documentation work the possessor has to clear all the dues which are

committed and in case of loan has to clear all the procedure and pay up the decided

amount in case of leasing.

7. Receipt & Payment

Receipt and payment goes hand to hand. After collection is over comers receipt, this

includes transfer of ownership in case of sales or transfer of possession in case of lease.

Receipt of property tax and other related payment receipts are also handed over to the

buyer. And the same property tax is been paid to the buyer or possessor.

9. Complaint Management

After the entire procedure if the client is facing any problems may direct report to Head

office or may write up on the online website portal and a quick action would be taken in

case of sensitive issue in any delays.

3. MC KINSEY’S 7S FRAMEWORK

Explanation of each element:-

1. Structure: - Structure is the way the organization is constructed and who report to

whom.

2. Strategy: - Strategy is created to maintain and make competitive benefit over the

competition.

3. Skills: - Skills are the actual skills of the employee who are working for the company.

4. Style: - What style of leadership does the organization adopts.

5. System: - In system the daily activities and events that staff members join in, to get

the job done.

6. Staff: - In staff employees and their general capabilities are included.

7. Shared value: - Shared value is also called “super ordinate goals”. These values are

the centre values of the company that are evidence in the corporate culture and the

general work.

McKinsey’s 7S Model relating to Haware Engineers and Builders Pvt. Ltd.

3.1 Structure:-

Haware Engineers and Builders Pvt. Ltd. has an organization structure that implies

Centralization of authority at the top

Departmentalization of jobs

Hierarchy of command

Narrow span of control

Intense division of labour.

This type of structure provides a clear and well defined work setting to its employees.

Responsibility of top management in Haware Engineers and Builders Pvt. Ltd

Empowerment of people

Building excellence throughout the organization

Open and transparent communication

Setting up of performance management system

Motivate the managers

Following are the departments in Haware Engineers and Builders Pvt. Ltd.

HAWARE BUILDERS

ENGINEERING

DEPARTMENT

HUMAN

RESOURSE

DEPARTMENT

PROCUREMENT

DEPARTMENT

MARKETING

DEPARTMENT

FINANCE

DEPARTMENT

LEGAL

DEPARTMENT

Civil

Department

Electromechanical

Department

Architecture

Department

3.2 Strategy:-

It is a coherent set of actions at gaining a suitable advantage over competition, improving

positions and allocating resources.

The main strategy is to ensure maximum utilization of available resources. For this purpose

the company believes in promoting from within the organization, thereby encourage its

people to strive for higher management stability. The set up also allows them to take the

advantage of common pool of technical, marketing and finance talent of the highest quality.

Haware adopts the following other strategy.

1. Avoiding the Intermediaries.

During the sales activity of commercial and residential units whenever a broker approaches

with his clients, while dealing with the broker, We ( Haware Sales Person) try to get in direct

touch with the Broker’s Client in order to cut broker’s brokerage, we directly approach client.

2. Maintaining and improving quality

All the blocks at every property are regularly scrutinized and maintained. Every Complex of

Haware Builders has Maintenance Department where in People are appointed to take care of

the clients and their problems.

3. Business intelligence

Every Employee of Haware let it be from Finance or Human Resource Department they all

have been trained and given insight about the Real estate market and the present scenario of

the projects, thus helping them to grab each and every opportunity of sales and getting

rewards for the same.

4. Long standing client relationship

We at Haware Builders maintain a long standing relationship with our clients and look

forward for servicing them at par in order to make then satisfy with what they posses. We

help them in registering and notary facilities.

3.3 Skills:-

One of the important attributes or capability possesses by the organization are skills. The

term skill includes those characteristics or strength which most of people use to describe the

company.

The company believes that human resource is the single largest factor responsible for more

effective utilization of all other resources.

The following are skills possessed by Haware Engineers and Builders Pvt. Ltd.

1. Communication skill and technical skills

2. Initiative

3. Interpersonal skills

4. Analytical skills

5. People sensitivity

3.4 Style:-

Haware Engineers and Builders Pvt. Ltd believes to have a Charismatic Leadership style

This depicts from their own MD Suresh Haware, who is a

member of the Bharatiya Janata Party (BJP) from the Belapur constituency.

He was a nuclear scientist till he became a politician.

President of Navi Mumbai Real Estate Organization, with such diverse background and a

huge fan following.

At Haware believe in Charisma of the person which could easily attract others and gets work

done rather more easily.

http://en.wikipedia.org/wiki/Bharatiya_Janata_Party

http://en.wikipedia.org/wiki/Belapur

3.5 System:-

System refers to the organizations methods that are used for the flow of information from one

department to other department.

Haware has an adequate system of internal control designed to provide reasonable assurance

on the achievement of the objective relating to efficiency and effectiveness of operation,

reliability of financial reporting.

There is a system compliance to follow rules and regulations and for safeguard of

assets.

Maintain the records and documenting each and every Purchase done by the clients at

any of the complex and recording the same in the respective property file.

There is a particular chain which the employees of the Haware Builder have to follow,

Following is explained with the help of the diagram.

1. Whenever any executives get the information of Sale, Purchase, Barren Land, Tender,

notices, Corporate Franchising Space by their respective sources.

2. They need to record it in the Secure

Data Exchange System so that

whenever any other employees

wants to know the information, he

can simply log in for the details

pertaining to Market Site &

Selection, Design & Construction

or Facility management done by the

executives.

3. If the executive uses the

information and comes to know

about more information he/she may

update the same information for further reference.

4. Design & Construction details are worked with – Landlords, Franchisees & Partners

5. Facility Management is done by – Brokers & Attorneys

6. Market/Site Selection – Consultants & General Contractors

3.6 Staff:-

The company is accommodating various employees, they comprise of staff, workers and

trainees. The people in organization are very dedicated and work towards the improvement of

the organization. Steps after recruiting an employee is done in following manner.

1. 15days real estate background training

2. 1 month field supervision and site study ( can be extended)

3. 1month direct counter selling (for employees other than Sales department)

4. 15days documentation and leasing study.

5. 1 month Department wise training (On Job & Off Job training)

6. Full time work flow and training evaluation

In this way 4 months period is dedicated to brushing the new employee no matter which

department is he in he has to go through this procedure.

3.7 Shared Values:-

Intensity to win

Make customer satisfy

Team, innovate, excel

Act with sensitivity

Respect for the individual

Thoughtful and responsible

Unyielding integrity

Delivering on commitments

Honesty and fairness in action

4. SWOT ANALYSIS

Strengths

1. Infrastructure in place

2. Location is suitable

3. Very focused Management

4. Well Rounded and Managed Business

Weakness

1. Focus may be too narrow

2. Lack of awareness among the perspective customers

3. Absence of strong sales and marketing expertise

Opportunity

1. Market Segmentation is poised to rapid growth

2. New Market offer great potentials

3. Potential to Diversify into great market segment

Threats

1. Economic Slowdown could reduce the demand

2. Market may become price sensitive

3. Major player may enter targeted market segment

Strengths and Weakness relates to the internal environment of Haware Builders whereas,

Opportunities and Threats are related to the external environment of Haware builders i.e. the

The Real Estate Market as a Whole.

This can diagrammatically represented as given below

Diffe

INTERNAL

ENVIRONMENT

EXTERNAL

ENVIRONMENT

5. GENERAL INTRODUCTION

Meaning: Real estate is land, all of the natural parts of land such as trees and water, and

all permanently attached improvements such as fences and buildings.

Objective Of Real Estate Industry: To create value by developing land or land with

attached structures to sell or to lease or by marketing real estate parcels and interests.

Purpose of Real Estate: People use real estate for a wide variety of purposes, including

retailing, offices, manufacturing, housing, ranching, farming, recreation, worship, and

entertainment.

Real estate is a broad term refers to:

Residential new homes and existing (resale) homes,

Commercial shopping centre and offices, Industrial and manufacturing buildings

Vacant land and farms.

Housing, land, commercial, property

People Involved In Real Estate Industry:

1st Circle 2

nd Circle 3

rd Circle 4

th Circle 5

th Circle 6

th Circle

Landscapers Designers Market

Researchers Appraisers

Sale

Personnel

Office Support

Workers

Abstractors Engineers Developers Financial

Analysts

Leasing

Personnel

Building Maintenance

Workers

Architects Surveyors Attorneys Construction

Workers Managers

Grounds Maintenance

Workers

India’s real estate market is on a high growth curve. The industry is projected to grow to

US$60 billion by the end of FY2020 at an average rate of 20%. Looking at the bigger picture,

the recession seems like a hiccup. Despite talks of price correction, the worse is definitely

behind us.

6. OBJECTIVE OF STUDY

1. Understanding the elements which influence the Real Estate Industry.

2. Understanding the Difference between Residential & Commercial

Products

3. Understanding the difference between Corporate & Individual Leasing

4. Understanding the Sales Process in Commercial Property

5. Understanding Lease Process of the Commercial Property

7. LEARNING EXPERIANCE

uring My internship with Haware Engineers and Builders Pvt Ltd first week I

was given Job to analyze the Real Estate Market of Navi Mumbai and to

understand the complete Navi Mumbai Market and factors which influence the

buying pattern in Commercial Property in which I learnt following things.

Key Learning’s

1. Factors that affect Real Estate Industry

2. Experiencing live Interactions with Clients

3. Initiated new Idea of Advertising

4. Documenting the Agreements, notary, Leave & Licensing.

5. Tackling the Brokers.

6. Essential requisites to close the deal

D

1. Factors which affect the Real Estate Industry.

i. Economic conditions

ii. Demographics

iii. Transportation Factors Influenced By Human Being.

iv. Management expertise

v. Government regulations

vi. Climate Factors Influenced by Nature.

vii. Topography

A. Factors Influenced By Human Being (Man Made Factors)

i. Economic Condition

Economic condition influences the Real Estate Market, as Real Estate Market do depend

on the Purchasing power of the Individual sometimes the purpose is sheer Investment

and sometime the purpose is of Occupancy.

Investment would be done by those individuals who have more Disposable Income,

disposable income generally comes through savings done on past. If during Inflation

where in all the prices of general product rises the disposable income gets reduced

indirectly affecting the Purchasing power of the individual and vice versa.

Occupancy would be done by those individuals who have been relocated, expanding,

business purpose. If individual who wants to buy a 1000sqft with a budget of 75, 00,000

INR or 50,000 INR (Purchase & Rent resp.), during inflation wherein his savings are

reduced and also the prices of the Real estate rising will minimize his budget and also

would now will be wanting to buy area of 750sqft.

ii. Demographics

Demographics consists of factors such as

a. Age

b. Gender

c. Culture, Religion.

d. Taste & Preferences

a) Age:- The Purchasing Power of a working young individual would be higher as

compared to the retired person. The mentality would also vary in taking decision even

if the purchasing power would be same

e.g. given 80,00,000INR to ‘A’ who is 30year man working as a manager in a

nationalized bank will want to buy a New House in metropolitan city where in he

would get all things what he need. Where as if same amount given to ‘B’ a 65year old

retired businessman will buy a House in a remote area thinking about his health due

to pollution.

b) Gender: - Real Estate is influenced by the Gender factor when the decision of buying

/leasing a house (residency) is there female would come forward in taking the

decisions whereas male would accompany them. Meanwhile while buying

commercial plot on rent or purchase male would dominate the decision making.

c) Culture, Religion:- Real Estate Market is influenced by this factor

e.g. If the Property is built near a Mosque (Masjid) the target potential customers to

be tapped would be Muslims, vice versa.

iii. Transportation

Proximity to nearby mode of transportation will give a advantage to the Real Estate

Property, proximity to railway station, bus station, highway, or road crossing.

iv. Management Expertise

Real Estate Property gets influenced by Managers who manage the property, it is

through ability and skills how he convinces the people and converts potential

customers to buyers.

v. Government Regulations

Government regulations also influences the Real Estate Market, if the Taxes which

are imposed by the government goes down the individual saves his money and thus

increasing the saving and meanwhile increasing the Purchasing Power.

B. Factors Influenced By Nature.

i. Climate

Climate being a natural Factor influences the buying behavior of the individuals and also

the real estate companies, e.g. the area in which property is based if in temperate zone or

area which is cool humid with moderate rainfall is always given a first preference and

also adds up to property’s appreciation rate.

ii. Topography

Topography includes land mass whether the area is plain, plateau or a hilly region, as

depending on that the prices of the real estate vary

2. Experiencing live Interactions with Clients

While working as a field executive at Seawoods I had many interactions with my walk-in

customers and the major observation I noticed that most of my walk-in clients were more

interested to buy property for investment purpose as while further knowing on this that

Seawoods area there was an L & T Corporate project coming up with 36 corporate towers

and 3 shopping complexes with investment upto Rs. 20,000 crore.

This factor led the walk-in clients to put in their hard earned money in a business complex

which had nano shops ranging from 200sqft to 2000sqft for investment purpose since

they had forecasted a growth in Seawoods.

Many of my clients were from the same area and few of them were from the NRI

Complex which was near to the Centurian Mall of Haware Builders amongst them mostly

were Guajarati’s and marwadis’s

While dealing with the clients which were not from the same area I used to update them

with the recent developmental changes that are taking place in Seawoods and the rising

costs in real estate comparing market price and our business complex prices. Even I tried

to induce people in buying rather than leasing it as leasing wasn’t that profitable for my

company than selling the units.

Many a times I had bad experience as coming to the pricing part each floor had a different

price and the price reduces as we goo to higher floors and also the room negotiation on

the top floor decreases and also top floor has attached terrace, hence I targeted the top

floors to Libraries book centers and offices which would like to work in isolation.

3. Initiated new Idea of Advertising

During my Internship I, had planned out a new way of advertising the Real estate

Products, i.e. in a way of GREETING CARDS, that’s right as

I figured it out that generally purchasing and leasing of Commercial or Residential are

taken by a male member of the Firm or Family.

So if I directly inform the male member of the respective houses my Marketing work

would rather be easy. Hence I figured it out how would I communicate my real estate

products to my potential customers.

If at all a Kid brings something for his/her Father lovingly, the father would take it

happily and would try to figure it out what his/her kid has brought. This idea hit me and

during my internship Father’s Day was to come so guess what we thought……

A HAPPY FATHER’S DAY GREETING CARD with all the Haware Products Printed

on the backside with the company’s marketing details which would be given to all the

school and college going students to gift their Father’s A GREETING

.

This was the Advertising Method opted by me but to a limited market area i.e. only

Seawoods Area and not in Vashi as the main reason in Vashi was lack of Human

Resource like marketing executives and field executives. And if at all this strategy went

good there would be high walk-ins and few executives to attend them.

4. Documenting the Agreements, Notary, Leave & Licensing.

This was the crucial part and very important part as documents provide legal evidence during

any disputes. Documents such as

Quotation of Corporate Leasing,

Corporate Leasing Requirements,

Letter Of Intent and

Individual Leasing Agreements

These documents are very important from Real Estate view point and acts as a proof and have

to be maintained by both the parties.

On buying the Plot by an individual he has to register it with the Plot register department

which is in Koparkhairne, Navi Mumbai. Registration in leasing is not compulsory,

registration is costly and many a time Notary is preferred by tenants as it is relatively

cheaper. Registrations charges are to be shared between the owner and the tenant incase of

leasing.

I have attached below my work done in corporate leasing with to Major MNC company

1. MC Donald

2. Decathlon Sports India Pvt. Ltd

For Mc Donald we had invited them to inspect our location and expand their branches in

Seawoods, the concerned person inspected and gave a clean chit and than we had forwarded

the quotation of renting the space

For Decathlon Sports India Pvt. Ltd, which is a leading sports brand of France now operating

only in Bangalore wanted to expand in Navi Mumbai area. They were interested in Vashi

Fantasia Mall where in they had closed the deal catering 50,000sq ft

Attached below is the specimen of

1. FORMAT OF SENDING THE QUOTATION OF LEASING

2. FORMAT OF REQUISITES REQUIRED BY THE CORPORATES

3. FORMAT OF LOI ON ACCEPTANCE OF LEASING AGREEMENT

4. FORMAT OF INDIVIDUAL L & L AGREEMENT OF LEASING

(FORMAT OF SENDING THE QUOTATION OF LEASING)

Haware Builders Pvt. Ltd

C-100,Sector-17,Vashi Plaza,Vashi Navi-Mumbai

Tel: 9820029887 / 9820047663 / 9820060887

To,

Saurabh Kalra

Mc Donalds India

Subject: Offer for giving shops on rental basis at Centurion Complex Nerul-Seawoods

Sir we introduce ourselves as sole marketing and transaction agents for project

centurion all sale and lease transaction are rooted thru us by virtue of mandate given by

Haware builders.

As per our final talks and your personal visit on site at centurion, we give you following

area as per your requirement

Rates for the front shop would be constant for atrium facing shops Minimum guarantee or

14% of sales whichever is higher

Deposit is expected 6 months of the rental subject to final Negotiation.

Term: 3years and above (with Lock-in Clause of 3Years from both the sides) as may be

required, Leave and License agreement subject to final negotiation and escalation 10%p.a.

Other Terms and Conditions:

Service Tax and any other tax applicable payable by Lessee.

Stamp Duty and Registration Charges 50:50

Expect a positive revert at earliest

Thanking you

Your’s faithfully

For Haware Builders Pvt. Ltd.

(Rajesh Ruparel) (Aditya Upadhyay)

9820029887 9870498667

Shop Carpet Location Rental Rates (Negotiable)

G-09A 769.09 sft Front Road Facing 150/sft

G-09B 769.09 sft Front Road Facing 150/sft

G-09P 400.42sft Atrium Facing 120/sft

Total 1938.60 sft

(FORMAT OF REQUISITES REQUIRED BY THE CORPORATES)

Hardcastle Restaurants Pvt. Ltd. (HRPL) requirements for setting up a

McDonald’s Family Restaurant

1. Description of the premises:

The Owner shall own / possess a property admeasuring approximately 3500 square feet –

carpet area, at the ground floor level or a combination of ground and first floor. The property

should have a frontage of approximately 40 feet minimum. The ideal property should have a

provision of approximately 4 car parks exclusively for HRPL.

2. Term and Type of the Transaction:

The duration of the agreement would be for 25 Years and on Conducting of Business

Arrangement basis.

3. Following are HRPL’s Requirements at the premises:

The Owner shall, at its own costs, carry out the following works (Part – A and Part –B):

Part – A:

I. Flooring and Skirting: As per specifications of HRPL-

II. Dado Tiling: As per specifications of HRPL

III. Façade: Toughened glass façade with fixed glazing having 12mm thickness.

IV. Drainage: Grease trap and Independent drainage conjnection from the said

premises to the main sewer of the relevant Municipal Authority.

Part – B:

I. Water Tanks: Install two nos. water tanks of 10000 litres’ capacity each, one under

ground / floor mounted break tank and one overhead water tank.

The Owner shall ensure a regular independent supply of 15,000 litres of water per

day to HRPL.seperate water meter and line to be provided by the owners

II. Electric Power: The Owner shall provide cables for supplying electric power at the

said premises of 200 KVA Low tension (‘LT’) from the Utility Company. HRPL

shall be charged at the subsidised rate of LT Tariffs of the Utility Company for the

electricity consumed, at actuals, in the said premises. Separate meter and

connection to be provided by owners.

III. The Owner shall, at its own cost, get the said premises approved as a Restaurant

from BMC. All outgoings with respect to getting BMC approvals required for the

said premises shall be borne by the Owner.

IV. The Owner shall, at its own cost, get the licenses required for running the QSR

including the Eating House License. Renewal fees for the said licenses shall also be

borne by HRPL. To be borne by HRPL

4. Open Spaces, Car Parks and Signage rights:

I. Space for installation of utilities: The Owner shall provide adequate space, as per

the requirements of HRPL, with relevant NOC / permissions from the society /

landlord, for location of the following utilities:

a. Chimney and exhaust system on the terrace of the said building.

b. Gas bank in the compound of the said building.

c. HVAC units and condensing units on the terrace/compound of the said

building.

d. Pump room and chlorinating system on the terrace/compound of the said

building.

e. Garbage bin in the compound/basement of the said building.

II. Car Parks: The Owner shall provide exclusively for HRPL a minimum number of 10

car parks.

III. Signage: The Owner shall permit HRPL to put up signage along the demise of the

said premises. The Owner shall also permit HRPL to install an independent pole sign

in the open area in front of the premises allotted to HRPL as also a pole sign on the

top of the terrace of the building.

5. All property taxes, municipal taxes, assessment, levies (present &future) to be borne

by the Owner.

6. All outgoing with regards to the business of QSR will be borne by HRPL.

7. Termination

HRPL can terminate the agreement by giving six months notice in writing.

Owner will have the right to terminate, only on the following grounds:

a) Conducting Fee not paid by McDonald’s for continuous period of two months, with

one month cure period.

b) Tenancy claimed by McDonald’s.

8. Fitment Period

120 days rent free period for fitment –

9. Documents to be signed:

a) Conducting of business agreement for 25 years.

b) Limited /Special Power of Attorney to be given by the Owner to HRPL for

permissions.

c) Declaration by the Owner in favour of HRPL.

(FORMAT OF LOI ON ACCEPTANCE OF LEASING AGREEMENT)

Letter of Intent (Annexure – I)

The Manager,

Haware’s Fantasia Business Park,

Plot no. 47, Sector 30A, Vashi,

Navi Mumbai - 400705

Subject: Letter of Intent (“LOI”) for your property

Decathlon worldwide is a sports equipment and sportswear retail company. Decathlon has

over 600 retail outlets, mainly in Europe with a work force of over 50,000 people worldwide

and it’s a part of Oxylane Network. Decathlon Sports India Pvt. Ltd. is its wholly owned

Indian subsidiary company. Our mission is to make accessible the pleasure of sports to more

Indians with the best value for money possible.

We are interested in taking the subject property on license to run our Wholesale Cash and

Carry store with auxiliary services. The details of proposed transaction are covered in the

LOI and its annexures.

This LOI is subject to title clearance of your property and approval of our board and other

conditions specified in the LOI.

Thanks and Regards,

For Decathlon Sports India Pvt. Ltd

Jeremie Ruppert

Regional Manager – Maharashtra

This letter of intent is executed on this ___day of June, 2012.

1 Licensor’s Representative

Name & Address

Haware’s Fantasia Business Park, Plot no. 47, Sector 30A Vashi,

Navi Mumbai – 400705

Hereinafter referred to as Licensor.

(Proof of Registered Agreement authorizing the representative to

sign up with the Licensee on the terms and condition of this LOI

on behalf of all the Licensor)

2 Contact Person Manager - Haware’sFantasia Business Park

Mr.Rajesh Ruparet-98200 29887

3 Description of the

Schedule Premises

(property being license d)

Ground floor of the building in property bearing Plot No.47,

sector 30A , Vashi, Navi Mumbai.

4 Store Area Total area admeasuring 15087 Sq/ft of carpet area on the ground

floor .However the actual measurements will be done jointly

before signing the license leave and license deed.

Also 7907 sq/ft of common area abutting the store area, at no

additional cost.

Refer Annexure – II for the Architecture plans clearly

demarcated.

5 Play Ground Area Total area admeasuring 12234 sq/ft of Atrium Area of the

building as per the attached master plan (Refer Annexure-II) at

no additional cost. .

6 Car Parking Guarantee 75 reserved car parks clearly demarcated in the first level of

basement of the schedule premises will be at no additional cost

of licensee.

7 Floor Level Ground Floor.

8 Licensee Name &

Address

Decathlon Sports India Private Limited, a company

incorporated under the provisions of the Companies Act, 1956

having its registered office at TATA Housing Xylem, Plot no 4

and 4(A), Dyavasandra Industrial Area ITPB Main Road, |

Whitefield, Bangalore - 560 048, represented by its Regional

Manager, Maharashtra, Mr. Jeremie Ruppert.

9 Nature of Business Wholesale Cash and Carry or Retail of Sports Goods and

business auxiliary & related services in accordance with

applicable law.

Commercial & Leasing

Terms

10 Date of Possession of the

building.

Upon signing of leave and license deed and receipt of security

deposit there under, the Licensor shall hand over vacant

possession of the property on as is where is basis.

11 License Tenure 5 years from the license commencement date, and renewal for

further periods of 15 years (3 terms of 5 years each) as per the

same terms and conditions as per the initial Leave and License

deed.

Further, the Lessors will neither have the possibility to refuse

the renewal at the end of every 5 years, nor to modify the

condition of the leave and license deed.

Both the parties will execute fresh leave and license at the end of

each term.

12 Lock-in Period 3 years from the rent commencement date

13 Interest Free Refundable

Security Deposit

Rs. 6975000/- (Rupees sixty nine lakhs seventy five thousand

only) equivalent to 3 months of rental. (Deposit shall be paid at

the time of execution of the leave and license. No amended OC

is required for demolition of partition wall between the shops

certificate to that effect from the registered architect shall be

provided). Upon expiry or earlier termination of the Leave and

license deed, the Licensor agrees to repay the security deposit to

the Licensee simultaneously on handing over of vacant

possession of the licensed premises after deduction of amounts

due to the Licensor from the Licensee in terms of the leave and

license deed. In the event the Licensor fails to refund the

Security Deposit, the Licensor shall be liable to pay interest

thereon at the rate of 18% percent per annum from the date of

expiry or termination and the Licensee being willing and able to

hand over vacant possession of the Schedule Premises, as the

case may be, up to the date of complete repayment. The

Licensee shall also be entitled to hold back possession of the

licensed Premises without paying any rent until the entire

Security Deposit and applicable interest if any, less any

deductions is refunded in terms of the leave and license deed.

14 Rent for Scheduled

Premises

Rs.23,25,000- per month (Rupees Twenty three lakh twenty

five thousand only) on a lump sum basis.

Service tax will be additional and borne by the Licensee as

applicable under law.

Maintenance charges shall be paid by the licensor to the

developer.

15 Rent Payable Date On or before 10th

day of every month in advance.

16 Rental Escalation 15 % once every 3 years on the last paid rent.

17 Rent Free Period 150 days /5 months after the date of handing over of the vacant

possession of the building on as is where is basis or from the

date of store operation commencement whichever is earlier.

18 Conditions Precedent to

license

The Licensor & Licensee will undertake the following

activities.

1) The Licensor to provide all requisite documents for title

clearance within fifteen days of signing the LOI..

2) Registered agreement of authorization by the various

landlords to one representative/person.

3) The Licensor to provide NOC from the Bank if any

portion of building proposed for license has been

mortgaged.

4) The Licensor to provide the drawing and design

calculation to Licensee for structural validation with the

third party at the cost of the Licensee. Also the Licensor

shall allow Licensee’s representatives to access/enter the

schedule premises/building for onsite structural

verification if required.

19 Assignment/Sub Leasing The Licensee shall be entitled to sublet the Schedule Premises or

portions thereof to sister or group companies of the \Licensee

wherein Decathlon S.A (parent company) holds a minimum of

10% of shares with prior permission of the LICENSOR.

The duration of such sub- license or license arrangement shall

not exceed the term of the license and the Licensee hereby

undertakes to return possession of the Schedule Premises to the

Licensor on expiry or termination of the license created pursuant

hereto. The original Licensee will be liable for compliance by

the assignee of all the terms of the license leave and license

deed.

20 Transfer of license The Licensee shall not have the right to transfer the license in

favor of a third party. .

21 Alterations/ repairs The Licensee shall be entitled to effect such additions or

alterations to the Schedule Premises as may be required for

providing such devices, gadgets and equipment and fixtures in

the Schedule Premises as the Licensee may deem fit from time

to time for the purpose of carrying on its business, with

intimation to the Licensor .No permission shall be required for

modifications required for fixing shelves, partitions, water

purifiers, refrigerators, computers, air-conditioners, and other

light appliances / machinery required in the Schedule Premises,

provided any such modifications shall not change the structure

of the premises and provided that any and all such modifications

shall be in compliance with applicable law.

Major structural repairs not attributed by Licensee shall be done

by the Licensor and cost for the same shall be borne by Licensor.

22 Termination 1. If the licensor selling the property during this license period

the licensors agreed to transfer the interest of this license to

such person as the licensor may select and the licensors agree to

continue this license as per this license terms.

2. In the event of any law or regulation of the state or central

government regulation preventing the Licensee from conducting

its current business in India, during the lock in period, the

Licensee has the right to Terminate the Leave and license deed

without any obligation.

23 Termination by Licensee The Licensee shall have the option to terminate the Leave and

license deed, after lock-in period of 3 years, by providing 6

months advance written notice to the Licensor.

The Licensee shall have the right to terminate the Leave &

License deed within lock-in period without any liabilities if any

of the contractual obligations are not fulfilled by Licensor within

30 days from the date of written communication to the Licensor.

24 Termination by Licensor The Licensor shall have the option to terminate the leave and

license deed, if the license rent and charges are not paid by

licensee for 2 consecutive months in a year. It is not applicable

in case of any breach of contract by the Licensor for which the

rent is withheld.

25 Force Majeure In case of damage to the building/schedule premises due to

Force Majeure that renders the Schedule Premises/building

completely unusable, the Licensee shall not be required to pay

the rent till such time the building/schedule premises is repaired

and restored to usable condition within 6 months. If the

Licensors failed to restore/ repair the building to usable

condition within 6 months then the licensee have every right to

terminate the license leave and license deed with notice period

of 2 months

26 Service Tax

TDS

The Licensee shall pay the applicable service tax.

The Licensee shall deduct ‘tax deductible at source’ (“TDS”) as

stipulated under the provisions of the Income Tax Act, 1961

from the sums payable under the license. TDS certificates to be

provided latest before end of May of next financial year.

27 Property Tax & Municipal

Taxes

The Licensor shall promptly bear and pay present and future

property taxes, rates and cesses in respect of the Scheduled

Premises to the concerned authorities. For this purpose the

licensee shall divide the agreement in into two parts viz one as

leave and license and another one for amenities.

28 Business Related Taxes The Licensee shall pay the Business Related Taxes.

29 Licensor Scope of Work The Licensor shall arrange to give a certificate from a registered

architect to establish the fact that no amended Occupancy

Certificate is required for demolition of internal walls between

the shops. The Licensor shall comply with Work Split List, as

detailed in Annexure –III.

30 Licensee scope of Work On taking possession of the property the Licensee will remove

the partition walls within the schedule premises within 15 days

to facilitate Licensor to complete his scope of work as stated in

clause above.

31 Possession of the Property On signing of the Leave and license deed and receiving the full

deposit.

32 Electricity 125 KVA supply up to the panel boards.

Additional power as required by the Licensee shall be provided

by the Licensor and all electricity board related deposit for the

additional power shall be borne by the Licensee. Electricity

board related refundable deposits to be paid back to Licensee at

the time of vacating the premises.

33

Power Back-up The Licensor will provide 100% power back up for first level

of basement covered car park lighting, Toilet lighting, lift, and

firefighting systems.

34 Generator Space The Licensor shall provide suitable space for installation of

licensee’s Diesel Generator at the ground level/first basement at

no additional cost.

35 Inspection of premises The Licensor shall be entitled to inspect the condition of the

license d Premises during the term of the license during business

days and business hours by providing 24 hours notice to the

Licensee or on mutual understanding.

36 Insurance The Licensor shall during the term of the license , insure the

Schedule Premises including the building thereon against risks

of lightning, fire, storm, tempest, flood, inundation, terrorism,

vandalism, civil disturbance or unrest, earthquake, subsidence

and landslide. Copies of the insurance policy shall be furnished

to the Licensee from time to time.

The Licensee shall, during the term of the license , insure its

inventory, fixtures and fittings brought into the license d

Premises against risks of lightning, fire, storm, tempest, flood,

inundation, terrorism, vandalism, civil disturbance or unrest,

earthquake and burglary third party insurance relating to its

employees and customers.

37 Armless clause The Parties expressly renounce to all appeals of any nature and

for whatever cause they may be in compensation for damages

(material and immaterial) resulting from the abovementioned

risks against each other, their respective employees,

representatives and subcontractors and their insurers. The Parties

undertake on behalf of their insurer to obtain such waiver of

recourse from their respective insurers in the same conditions.

38 Signage The Licensee shall be entitled to display its nameplates, logos,

signboards, placards and advertisements at the gate and on the

external façade of the building or in the Schedule Premises at no

extra cost. Refer Annexure – IV. However, the Licensee shall

be liable to get the necessary permissions from the concerned

authorities, bear and pay for obtaining the licences and such

licensee, statutory or municipal taxes relating to the erection and

display of such signage’s; All advertisements except that of the

licensee will have to be approved by the Licensor and suitable

rent adjustments made.

39 Stamp duty &

Registration Charges

To be borne by the Licensee & Licensor equally.

40 Trade Licenses for

Licensee activity

Trade license and approvals to be obtained by the Licensee at

their own cost

41 Electricity charges . Electricity charges towards chargeable area and signage’s will be

borne by the Licensee at actual..and all business overheads

pertaining to the business of the license shall be borne paid by

the licensee.

42 Maintenance Charges for

the building

Maintenance charges pertaining to the common areas shall be

borne and paid by the licensor to the developer

This maintenance shall cover security cost, common area

cleaning, common area lighting, toilets, fire hose reel and

sprinkler system ,other than sprinkler system in the licensed

premises and the first basement parking given to the licensee

common generator fuel, annual maintenance of lift, generator,

water pumps, painting etc as per maintenance split list in

Annexure – V.

43 Validity of LOI LOI is valid only for a period of 90 days from the date of signing

and may be mutually extended by the Parties. This LOI is non-

binding document. This LOI is subject to approval of Licensee

board and title clearance. Further, this LOI is subject to approval

by the various owners who shall constitute the licensors. This

LOI is executed in representative capacity as manager of fantasia

business park and is subject to final acceptance by the various

owners of individual units who shall be the licensors.

44 Signing of license Leave

and license deed

The Leave and license deed will be executed on completion of

the condition precedent as mentioned in this LOI or within 90

days from the date of signing of the LOI, whichever is earlier.

45 Indemnification The Licensor hereby agrees to indemnify, keep indemnified and

hold harmless the Licensee against all claims, demands,

damages, costs, liabilities and expenses arising from any breach

or default on the part of the Licensor in the performance of any

statutory obligation or any covenant of the license, or on account

of a latent defect in title or any infirmity affecting the intended

use of the Schedule Premises by the Licensee or by any other

investors in the said Building.

Likewise, the Licensee hereby agrees to indemnify, keep

indemnified and hold harmless the Licensor against all claims,

demands, damages, costs, liabilities and expenses arising from

any breach or default on the part of the Licensee in the

performance of any statutory obligation or any covenant of the

license .

46 Confidentiality The Parties hereby agree and promise to hold this Letter of

Intent in strict confidence, to protect and safeguard against its

publication, disclosure or transfer to any third party; to restrict

access to this Letter of Intent to its officers, directors, and

employees, consultants and professional advisors who clearly

need such access;, to advise each of the persons to whom it

provides access, that they are strictly prohibited from disclosing

or transferring this Letter of Intent or any of its terms to any

third party; and to maintain specific and adequate procedures to

prevent the publication, disclosure and transfer of this Letter of

Intent, or any of its terms to any third party.

47 Defective Construction The Licensor will indemnify the Licensee against any loss

suffered as a result of injury to staff or damage to property

caused as a result of defective construction whether of the base

building or the fit out component.

This document is drafted in two sets, one is with Licensors and other one is with licensee and

both are treated as original.

Licensor’s Representative Licensee

For Fantasia Business Park

Manager

For Decathlon Sports India (P) Ltd

Ruppert Jeremie

Regional Manager – Maharashtra.

(FORMAT OF INDIVIDUAL L & L AGREEMENT OF LEASING)

LEAVE & LICENSE AGREEMENT

THIS AGREEMENT OF LEAVE AND LICENSE is made and entered Mumbai this 15th

day of June 2012

BETWEEN

Polepalle Parimala having its address at Flat-C-49, Block-29, Kendriya Vihar, Sector-

38, Nerul (W), Navi Mumbai-400706, herein after called as the “THE LICENSOR”

(Which the expression unless be repugnant to the context or meaning thereof be deemed &

include his/her/heirs, executors, administrators & assigns) of the ONE PART.

AND

Gopala Krishna Vakacharla (Proprietor of M/s. Samriddhi Solutions) having address at

B-607, Mahavir Varsha, Sector-6, Ghansoli, Navi Mumbai – 400701 herein after called as the

“THE LICENSEE” (Which the expression unless be repugnant to the context or meaning

thereof be deemed to include his/her heirs, executors and administrators) of the OTHER

PART.

WHEREAS the licensor is the exclusive and absolute user of and seized and possessed of the

Shop no.S12-33 on the 2nd floor in Centurion Shopping & Shop Complex, Plot No. 88-91,

Sec-19A, Seawoods Dharave, Nerul-East, Navi Mumbai-400706 hereinafter, for the

brevity's sake, referred to as “THE SAID PREMISES”

AND WHEREAS the Licensee has requested the licensor to give the said premises on leave &

license basis for a period of 33 months from 01/07 /2012 to /31/3/2015 hereinafter referred to

for brevity's sake, as “THE SAID PERIOD”.

AND WHEREAS the licensor has agreed to allow the licensee the use of the said premises on

leave & license basis for the said period on terms and condition hereinafter appearing.

NOW THIS AGREEMENT OF LEAVE & LICENSE WITNESSETH AND BOTH THE

PARTIES HEREIN AGREE AS UNDER THAT:

1. The licensor is the exclusive and absolute user of and is seized and possessed of the

Shop No.S-33 on the second floor in Centurion Shopping & Shop Complex,Plot no-

88-91,Sec-19A,Nerul(E) Navi-Mumbai and is occupying the same on ownership

basis.

2. The licensor hereby state and declare that he has hereby allowed the Licensee to use

occupy the said premises on leave & license basis for a period of 33 months,

commencing from 1/7/2012 ending on 31/3/15

3. The Licensee has agreed to occupy and use the said premises on Leave & License

basis for the said period.

4. The Licensee shall pay license fees for the use of the said premises as under, Service

tax if any to be paid by licensee in addition to the license per month

Period License Per Month

1/7/12 to 31/5/13 Rs. 10,000=00

1/6/13 to 30/04/14 Rs. 11,000 = 00

1/05/14 to 31/03/15 Rs. 12,000 = 00

5. The Licensee hereby irrevocably and unconditionally further agrees that

notwithstanding anything contained in the provisions herein written the licensee shall

handover peaceful and vacant possession to the licensor, on the expiration of the said

period and/or expiry of the renewal period and/or on revocation of this license, and in

the event of licensee not vacating the said premises as agreed herein he renders

himself liable to pay to the licensor, in addition to compensation/license fees, the

liquidated damages calculated at Rs.750/- (Rupees Seven hundred fifty only) per day

up to the day of handing over of peaceful and vacant possession of the said premises

to the licensor.

6. The Licensee shall keep the said premises in good condition and if any damage is

caused to the said premises, the licensee shall make good the loss caused to the

licensor or account of such damages and breakages.

7. The Licensee shall not cause any nuisance to neighbors and shall refrain from doing

any act which might be objectionable to the owners and/or the neighbors.

8. The Licensor shall have right to enter and inspect the premises at any time proper and

suitable to him but only after giving one day notice conveying their intention to do so.

9. The Licensee shall not keep, permit or allow any one else to use the said premises

and/or grant license to use occupy or sublet nor shall Licensee transfer or assign the

benefits of this agreement to any person or persons.

10. The Licensee shall not carry out any illegal business or activities nor shall any

prohibited articles or commodities which could damage to the said premises and shall

observe all the rules and regulations of the housing society, government, semi

government and local authorities.

11. The license shall automatically terminate on expiry if the said period and licensee

shall immediately vacate the premises and handover peaceful and vacant possession

of the said premises to the licensor.

12. This license shall stand automatically revoked on breach of any of the terms/

conditions /covenants of this agreement of leave and license by the licensee and

licensor shall have the right to get the said premises vacated and take over vacant

possession if Licensee refuses to vacate peacefully.

13. The Licensee shall keep Rs. 50,000/- (Rupees Fifty Thousand Only) as an interest

free Security deposit with the licensor on or before execution of these presents for

the said period , and on the completion of the said period or earlier termination

thereof,, as herein provided and on handing over the vacant and peaceful possession

of the said premises by the licensee to the licensor, the Licensee shall receive, from

the Licensor, the balance amount or complete amount of Security Deposit, as the

case many be, after deductions of all compensation/ liquidated damages/license

fees, expenses and damage to the said premises ,if any due, as also all the arrears of

charges due as per this Agreement.

14. The licensor and Licensee hereby covenant with each other that the licensor can

terminate this agreement earlier that the date stipulated hereinabove by giving one

month in writing, after a period of 10 months which will be treated as lock in period

from both sides, to the other party of such intention and accordingly the said

agreement shall remain terminated on expiry of the notice period.

15. Any notice to be given by either of the parties will be deemed to have been duly and

properly given and served if the party giving notice delivers the said notice to the

other party and gets the acknowledgement thereof or sends the notice by registered

post with acknowledgement due at the address mentioned hereinabove of the re-

spective parties. Any change in address of either of the parties shall be notified to

other party in the same manner as mentioned above as in case of notice.

16. The licensor only shall have and shall be deemed to have the ownership, full control,

legal possession and occupation of the said premises and the Licensee shall use and

occupy the said premises as Licensee only and the Licensee shall not claim any

interest of any nature whatsoever in the said premises and that nothing in this

agreement shall be constructed as either creating any right/interest/tenancy/sub-

tenancy/lease/sublease etc., in favour of the licensee in or over or upon the said

premises or transferring any interest therein favour of the licensee other then the

permissive right of use hereby granted.

17. The license granted to Licensee is revocable and non-transferable and which is to be

terminated on the expiry of the said period as stated hereinabove or earlier subject to

the terms and condition as herein stated. Licensee further agrees that he shall not

let/sublet/underlet/assign and/or put any third party in possession of the said premises

as the license hereby granted is personal to the licensee.

18. The Licensee shall, on expiry of the period of this agreement or the renewal period as

the case may be or on earlier revocation and/or termination of this agreement, vacate

the said premises as herein provided and remove himself together with all his

articles/things and hand over the vacant possession of the said premises without any

let/hindrance and in good order and condition, except for normal wear and tear which

is expected.

19. The Licensee shall occupy and use the said premises on “AS-IS-WHERE-IS” basis

and hence shall not ask or require from the licensor from the licensor any payment for

any alteration/additions/ repairs/renovations of the said premises. If any alteration /

additions / repairs/ renovations of the said premises is required by the Licensee it shall

be carried out by the Licensee after obtaining prior approval from the licensor (the

approval shall in reasonable circumstances, be immediately granted by the licensor)

and appropriate authorities including the co-operative society. It is expressly agreed &

declared by the licensee that any alteration, modifications and/or additions of a

structural and/or permanent, nature made by the licensee in or to the said premises

with the consent of the licensor shall at all times be and remain the exclusive property

of the licensor and licensee shall not be entitled to any claim, compensation or

payment nor shall he demand any amount on this behalf. The Licensee has accepted

that the said premises are in a co operative society and if the said cooperative

society/builder objects to this license at any time than the Licensor shall terminate the

license by giving two months notice

20. At any time either of the parties shall terminate the license by giving one month

notice.

21. licensor covenants with the licensee that he has duly paid all the society dues,

maintenance charges and all other outgoings including of Housing society in respect

of the said premises up to the date of the this agreement and henceforth the licensee

shall pay the society dues and shall be liable to bear and pay the electricity bills &

telephone bills daily maintenance and operational cost if any respect of the said

premises corresponding to the said period and/or renewal period upto the earlier

termination of this license and/or period upto the date of handing over of the

peaceful and 'vacant possession of the said premises, as the case may be. In case/any

telephone connection is to be obtained it will be obtained with the permission of the

owner property taxes for the said unit shall be paid by the licensor

22. The Licensee, his family members, staff and visitors shall take all reasonable care

of the said premises and shall indemnify the licensor from the against any

damages/loss by reason of use/occupation of the said premises and he shall not do

23. any act or thing which may cause any harm/damage to the said premises an/or to

the fixtures / fittings in the said premises and shall keep proper care of the same as

he would take in case of his own property and belongings and shall always keep the

said premise in clean/ habitable/ decent/ sanitary condition and free form

waste/rubbish.

24. The Licensee, his family members, staff and visitors shall not do/cause to be done,

any act/deed, in or about the said premises which is illegal/ improper/ indecent/

immoral or which may expose the licensor to any damage/loss/harm, due to any

lega1/government/society's action, or any action by the person/s so affected and shall

not disturb /injure /damage /remove /shift /displace / misplace or cause to be

disturbed/ injured /damaged /removed shifted /displaced /misplaced any of the

fixtures/ fittings provided in the said premises.

25. The licensee, his family members, staff and visitors shall observe all rules/

regulations, now in force, or as may be imposed hereafter by the concerned society

/association /government /municipal authorities, in respect of his use/occupation of

the said premises, from time to time.

26. All expenses relating to legal expenses, stamp duty & registration charges shall be

paid by the licensor and Licensee equally. The licensee further agrees that at request

of licensor he shall present himself at the Office of the Sub-Registrar of assurance and

admit his executions of this presents.

27. The licensor shall obtain written permission of the said society/builder allowing the

said premises to be used by the licensee.

28. The Licensee shall indemnify the licensor and their respective heirs, executors,

administrators and assigns, and save them of and keep them harmless from all claims/

demands/ damages/ actions/ costs / charges, to which they may be held liable, by

reason of any activity/ negligence/ commission/ non-performance/ non-observance, of

any terms/ conditions/covenants of this license or otherwise, howsoever, by the

Licensee or any one acting under him.

29. The licensor should not be liable for any theft, loss, damages or destruction of any

property of the licensee or any other person, lying in the said premises nor for any

bodily injury to any person in the said premises from any cause whatsoever.

30. This agreement shall be governed under all applicable laws /rules/ notifications in the

force as on the force as on the date of this agreement and more particularly under the

Indian contracts Act, 1882, and The Maharashtra Rent Control Act, 1999.

31. Chairs 7,

32. Any dispute is subject to the jurisdiction of the Court/Competent authority in

Mumbai.

IN WITNESS WHEREOF, THE PARTIES HERETO HAVE HEREUNTO SET AND

SUBSCRIBED THEIR RESPECTIVE HANDS ON THE DAY AND THE YEAR FIRST

HEREINABOVE WRITTEN.

SIGNED, SEALED AND DELIVERED BY

the Within named “LICENSOR”

SIGNED, SEALED AND DELIVERED BY

the Within named “LICENSEE”

5. Tackling the Brokers.

In real estate industry mainlt 50% of the business is done through brokers and consultants

who bring the potential clients to the property and also many a times end up closing the

deal

Broker on cracking a deal gets brokerage from the client he sells of leases out and also

from the investor whose plot he leases. Brokerage in lease is generally one month’s rent

from both the parties if the agreement is for 11 months and if more than 11 months it is 2

months brokerage.

In Haware we have booking offices in every complexes and we keep an eye on the walk

in if we sense that the person is a broker we generally don’t give them more information

or if he is a capable broker we end up having a mutual agreement with Haware builders.

Specimen is given below

Agreement of Mutual Understanding

We, Haware Builders Pvt. Ltd, declare a joint alliance with (A) any person, partnership,

association, limited liability company or corporation which acts for another person or entity

and (B) for a fee, commission or other valuable consideration, lists for sale, sells, exchanges,

buys or rents, or offers or attempts to negotiate a sale, exchange, purchase or rental, and any

person, partnership, association, limited liability company or corporation employed by or on

behalf of the owner or owners to whom we have serviced, than (A) would be sharing the (B)

equally with us (Name of firm) failing to which if (A) does not share (B) he will be exempted

to do the transaction and would be liable to pay 80% of his (B) failing that, same can be sue

able at (name of the court).

What we assure and reassure is we are concerned about your safety, your security, and your

privacy. Let's work together in partnership to ensure that we can have the best way forward.

Let us grow together equally.

6. Essential requisites to close the deal

First of all you need to know all the minute things about the Real Estate Market terminology

i. Build Up Area

The area what is occupied by the plot including Pillared Area and Walls, in short it is the total

area which the builders has.

For sale Purpose price is always calculated on build up area.

Per Sq ft price X Total Build up Area

ii. Loading

Loading Factor is of most important as it determines how much space for utility you would

get in buying particular build up area. Generally loading includes Pillar Space, Walls and

sometimes also builders margin of Profit in it.

Mainly there is 50 % loading in Commercial Real Estate market and 30% loading in

Residential Real Estate Market.

iii. Carpet Area

Carpet area is the area which is available for utility. In Commercial Carpet Area is Half of

the Buildup Area

e.g Build up area 1000sqft than Carpet area 500sqft and Lease is always quoted on Carpet

Area i.e Rs 90/ carpet area.

Per Sq ft Rent Rate X Total Carpet Area

iv. Height/Loft

In order to have an advantage over the loading factor builder increases the height of the plot

so that the owner or the tenant can make lofts. Lofts divide the total area making the plot

Duplex and eliminating the loading factor. This is only done in Commercial Real Estate.

For getting Lofting Permission the builder has to apply to the respective town municipal

corporation after getting the permission only he can prepare lofts.

Haware’s Every Commercial property has lofting facility since we have clear height of 12ft

in every plots

v. Terrace Area

Shutters and terrace area are small issues but at times very important.

Open area that is terrace plots have 0% loading and for sale purpose Terrace area is

calculated half

E.g. terrace area is 300sqft and price going is Rs 10000/sqft for sale than the price of the

terrace would be 300 X 10,000 / 2 = Rs 15,00,000.

These are the Basic things the sales person has to understand while selling the plots or leasing

them, without the knowledge of this part the deal can never be converted into actual sales.

MY ACHEIVEMENTS

While during my internship I was give a target of 4 deals of lease in commercial Complex

mainly of Seawoods that is Centurian Business Park where in I not only completed my

targets but crossed it. I did 5 leasing Deals and 1 Sales Deal amounting to Rs 40 Lakh and

also getting 4 Corporate Leasing Leads which were than subsequently handed over to my

Senior for executions they were

1. Mc Donalds

2. BATA

3. Play Park Gaming Zone

4. Bombay Deign

The Reason behind my success was only because I followed the said Sales Process Cycle

and implemented it throughout. I used to have frequent follow ups with my clients who were

interested in the property and also used to continuously search for more leads by going

through websites and getting their corporate Mail ID.

Even I use to post on Property Websites such as 99acers.com and Makan.com which they do

helped me with the information of Perspective and interested buyers and even my advertising

strategy helped me a lot my work sequence which I followed is given in the above chart

which explains each and every area or my work.

At last after the deal is done we have to be in constant touch with my clients so as to maintain

the image and stand by my company’s policies.

Each and every mail and documents were maintained in secure data exchange system and

was scrutinized by my senior Mr. Rajesh Ruparel and Prerna Ruparel.

8 PROBLEMS FACED

Real Estate Market is Unorganized and Scattered

Since the Real Estate Market is very Unorganized and scattered in Area of Navi Mumbai

there was much difficulty in getting the leads since the competition was intense and sale or

lease was generally done through brokers and the consultants in case of Corporates.

Brokers & Middlemen

Mainly this industry runs on brokers and consultants on whom many of the prospects do

believe in since brokers have maximum exposure to the area with maximum knowledge of

the various builders. Client’s thinks brokers are not biased but sometimes brokers are

attracted towards heavy brokerage and sell or lease the plots at price comparatively higher

than market price

Lack Of Amenities & Negligence

Lack of Civic Amenities and Negligence of concerned authorities to unauthorized hoardings,

there were many problems due to these factors as due to unauthorized hoarding of the

politicians and the ongoing fests the visibility of the Business Complex was hampered and

also the surrounding area to Business park was not well maintained due to lackluster of the

civic authorities.

Decisions are dynamic and can be influenced easily

Buying and leasing decisions are taken carefully since the money involved in this activity is

huge and also the risk of sustaining the new market is questionable. The prospects easily gets

influenced by the surrounding environment which consist of people an many factors

discussed earlier and changes his decision not to grow and expand and the deal is lost.

9. CONCLUSION & RECOMMENDATION

CONCLUSION

Efforts on integrating the Real Estate Market should be done in order to organize it. This can

be done by creating an equal opportunity to the brokers and the consultants so that there is a

steady growth in the market and not where in brokers look on to their benefits and not on

their clients which in turn fails clients operations and lowers his efficiency and than leads to

degradation of markets

And further more once the FDI is allowed in this market every one would be benefited in

Real Estate and in order to prepare the market for this upcoming opportunity the Real Estate

market should be well segmented and monitored by authority in order to share the revenue

considerably.

RECOMMENDATIONS

What I have observed while surfing for my postings in 99acers.com and makan.com where in

they just provide us details just of potential clients and do not indulge in activity of broking

nor assign any brokers or consultants to carry on the operation.

What I recommend is open a web portal similar to the above mentioned sites and put an

additional feature of assigning brokers and consultants area wise segments and passing the

leads area wise to respective broker and same would be conveyed to the interested clients.

And also provide clients with financial assistance by contracting with banks in that area.

This practice would not only benefit brokers and builder and also the clients who will get in-

depth knowledge about where he wants to relocate or invest the broker assigned to him is

well versed about the area.

This was what I recommended and now is being implemented by the name

www.propertynfinancemart.com hope to see it working soon and waiting for the approval on

FDI in INDIA.

http://www.propertynfinancemart.com/

Aditya 2 Project Haware

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