Adiquity Premium Offering

Guruji.com - Confidential

Premium Mobile Publisher Offering

for Mobile Sites and Apps

AdIQuity - Global Mobile Ads Platform


Introducing AdIQuity Mobile Ads Platform

# Ad# AdIQIQuityuity, , a part of Guruji.com – India’s first search engine companya part of Guruji.com – India’s first search engine company

# Guruji.com is funded by leading VCs – Sequoia Capital and Sandstone# Guruji.com is funded by leading VCs – Sequoia Capital and Sandstone

# Proprietary Core Search and Optimization technology# Proprietary Core Search and Optimization technology

# Offering for Mobile Publishers and Ad Sources# Offering for Mobile Publishers and Ad Sources

# AdIQuity has seen 6 Billion Impressions in the last few months across 200+ countries# AdIQuity has seen 6 Billion Impressions in the last few months across 200+ countries

Extending core search technology to build state of the art Mobile Ads Platform

Web Search Engine Vertical Search Mobile Ads Platform

Web Search City Search

6 Billion+ Impressions since launch Several hundred publishers Partnerships with leading Ad Networks across the globe

Web Search Image Search City Search Movie Timing Language Search Cricket Search


AdIQuity Premium Publisher Offering

Derive the Best Value from your Premium Mobile Site/Apps through Adiquity


Ad Sources Adiquity Ad Server Publisher Mobile Site / Apps

Easily Segment your Site/App Inventory – Premium Inventory and Remnant Inventory

Manage Multiple Ad Sources - Direct Sales Ads, Cross-sell/Up-sell Ads, Adiquity Ads based on Site Inventory Type

SaaS based Full functionality Mobile Ad Server with Easy to Use workflow

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Ad Network 1

Ad-server

PremiumRemnant

Ad Network 2

Ad Network 3

Ad Network 4Ad Network N

AdIQuity Ads

In-house Ads

Users on your Mobile Sites / Apps

Mobile Sites

Ad Sources

Direct Sales Ads

Cross-Sell/ Up-Sell Ads

Adiquity Premium Publisher Offering

Mobile Apps


Segment your Mobile Inventory

Easily Split your Site/App Inventory into Premium and Remnant Inventory


Segment your Mobile (Sites/Apps) Inventory into Premium and Remnant Inventory

Rule based delivery of Ads based on Inventory type- Premium Direct Sales Ads -> Premium Inventory- Adiquity Ads -> Un-filled Premium Inventory OR Remnant Inventory

Granular Segment level Reports and Charts

Segment Your Mobile Site/App Inventory

Users

Premium Sites / Apps Remnant Sites / Apps

MobileInventory


Manage Multiple Ad Sources Better

Handle different Ad Sources differently based on your objective


Global Ads

By AdIQuity

Ad Sources

Your Mobile

Sites

Ad Network 1

Ad Network 2

Ad Network 3

Ad Network 4

Ad Network N

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Direct Sales

In-house/Cross-sell, Up-sell

Campaign 1

Campaign 2

Campaign 3

Manage Multiple Ad Sources on Your Sites / Apps

Cross-Sell / Up-Sell through In-house Ads

Use Premium Direct Sales Ads on your Premium Inventory

Automatically access Several Ad Networks through Adiquity for your Remnant Inventory

Your Mobile

Apps


Direct Sales

Global Ads

By AdIQuity

Ad Sources

Your Mobile

Sites

In-house/ Cross-Sell, Up-Sell

Campaign 1

Campaign 2

Campaign 3

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Ad Network 1

Ad Network 2

Ad Network 3

Ad Network 4

Ad Network N

Cross-Sell/Up-Sell through Relevant Targeted Ads

Create In-house Campaigns to Cross-Sell / Up-Sell to your Users- Simple UI for Campaign Creation

Precise Targeting to elicit stronger response

Globally accepted MMA Compliant Text and Banner Ad Units

Your Mobile

Apps


Direct Sales

Global Ads

By AdIQuity

Ad Sources

Your Mobile

Sites

In-houseCampaign 1

Campaign 2

Campaign 3

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Ad Network 1

Ad Network 2

Ad Network 3

Ad Network 4

Ad Network N

On-board your Direct Sales Advertisers..Easily!

Full Admin Access to set different level of permission settings for your Advertisers

Intuitive workflow for Approval of Ads, Account creation, Campaign creation etc.

Option to handle Campaign Creation through In-house or Open up to Advertisers

On-board Premium Direct Sales Advertisers

Your Mobile

Apps


Direct Source

Global Ads

By AdIQuity

Ad Sources

Your Mobile

Sites

In-houseCampaign 1

Campaign 2

Campaign 3

Ad Network 1

Ad Network 2

Ad Network 3

Ad Network 4

Ad Network N

Direct Sales

Advertiser 1

Advertiser 2

Advertiser 3

Advertiser 4

Adiquity makes several Ad Networks available through a Single Access Point

Upto 100% Fill rate through Optimized Adiquity Ad Inventory

Choose to fill remnant inventory or unfilled premium Inventory

Access Several Ad Networks through Adiquity

Your Mobile

Apps


Full Functionality Mobile Ad Server

Access Easy to Use, SaaS based, Full Functionality Ad Server


Campaign Creation: MMA Compliant Text Ads and Banner Ads- Create multiple campaigns across text and banner ads

Precise Targeting based on country, carrier, device, manufacturer etc.- Constantly evolving targeting database

Admin, Advertiser, Publisher Access- Multiple roles with well defined permission settings for Administrators, Advertisers, Publishers

Comprehensive Reports and Charts- Access a range of reports and charts aligned with different permission privileges

Easy to use simple workflow based interface- Easy to use workflows for campaign creation, targeting, account creations, approvals etc.

SaaS based Implementation- Get started in few hours with absolutely no extra investment

Full Functionality Mobile Ad Server


High Performance – System currently handles Billions of transactions per month

Geo distributed data centers – To better manage geographically diverse global traffic

Mission Critical System – High fault tolerance with 99% uptime

Real Time Optimization – State of the art real time optimization technology based on several signals.

Quick Response Time – Extremely fast response time across computing and ad serving to enabletransactions in milliseconds

Highly Scalable Real-time Optimization Technology


SaaS based Adiquity lets you get started in few hours

No Operational Hassles with Easy to Use UI

Get your own Full Functionality Mobile Ad Network on Day 1

Solution for a range of Mobile Inventory (Sites and Apps)

Proven Performance and Reliablity

Informed and Prompt Support

AdIquity – Key Benefits


Thank You

Please feel free to contact us at [email protected]

Adiquity Premium Offering

Technology

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