AdIQuity at Nitrodroid '13

Your App Monetization Partner

ByAmarnath Bhandari

Product Manager

Nitrodroid - 2013

Growth in Mobile Consumption

CAGR of 91% from 2011 to 2014

Data consumption in Year 201370% increase for Smartphone 173% increase for Tablets

Source:Jumptap2011 2012 2013

0%

20%

40%

60%

80%

100%

120%

TabletSmartphoneFeature Phone

% Share of Mobile Traffic 2011-2013

Source:Jumptap

Mobile Growth

23.6 k54.6 k

1.16 M

2.19 M

3.80 M

6.25 M

4 Million

8 Million

2 Million

(Terabytes)

2010 2011 2012 2013 2014 2015

Mobile Internet Trends - India

Mobile Internet traffic

in India has exceeded Desktop

Source:IMRBI

Mobile vs Desktop 2009-2012

Mobile vs Desktop 2009-2012

Global

India

Why Apps?

sMonetization

In app purchases

Paid apps

Ads

Subscriptions

……

sRewards

Recognition

Passion

ProblemSolving

Money

……

Key Terms1. Advertiser

2. Ad slot

3. Click

4. CTR (Click Through Rate)=Clicks / Ads Shown x 100

5. CPM – Cost Per Mile

6. eCPM (effective Cost Per Mile)= total earnings / total no. of imps in thousands

Ex. if a publisher earns $200 from 40,000 impressions

($200/40,000) x 1000 ; eCPM = $5.00

7. Fill Rate

8. Requests

9. Impressions

10. Landing Page

Ads in Different Stages of Adoption

Level 1Objectives

• Unique users per month

• Page views per user per month

• Minutes per user per month

Intention

• Going with the flow of the user's thoughts

• High CTR ads and not interrupting often

Ad Type Properties

• Big ads• Fewer ads• Rich media

ads• Sharing

location information for advertising

Competency Level – Basic app dev experience with few apps developed

Ads in Different Stages of Adoption

Objectives

• Daily active users

• Revenue per user per year

• Retention and churn

Intention

• Consumers flock to your content and have accepted your revenue model

Ad Type Properties

• Banner ads for higher revenue (Example: Talking Ben)

• Contextual ads• Subtle

placement of ads

Competency Level – Many apps in the apps store and good number of users

AdIQuity- Money from Ads

• Started in 2010• Funded by WestBridge Capital and Sandstone• Global Presence – Traffic from 200 countries• 5000 apps

GEOGRAPHY DISTRIBUTION

GLOBAL REACH + SCALABLE TRAFFIC

America - 15.7%

Africa - 7.7%

Asia - 52.7%

Europe - 13.8%

Lat-Am - 9.2%Oceania - 13.8%

16+ Billion Impressions / month across 200+ countries

10

Inventory

App Developers

Content Publishers

App sdk’s Ads ‘N’velope

Simple Integration

Integration Solutions

AppNow

• New ad slots for monetization • One step to implement• Full screen, Rich media and Video ads for higher revenues• Enjoyable app user experience

Download our Easy ‘N’velope

sdk

Ads ‘N’velope™

You are ready to monetize the app

Ads‘N’velope™

QuickEasy

Control number of ad slotsAnd sizes

Ads ‘N’velope™

Pre-app ad Post-app

ad

Your App

New ad slot for

monetization

New ad slot for monetization

AppNow

AppNow

Login

1

Add new site or select your existing site

2

Click AppNow

3

Provide app details

4

Download App

5

AdIQuity Advantage

Include Rich Media and Video ads

Advanced reporting system

Campaigns from 90+ Global Ad sources

State of art Ad Mediation platform

Personalized App monetization support

90 % Fill rate Up to $5 CPM

Advantage

ADIQUITY AD UNITS

Rich Media Solutions Engaging AD Formats Larger Ad Units Creative Strategy & Solutions

Engaging the User

• Mobile WAP/In-App ads supported• Formats: All IAB/MMA standard creatives

Banner Dimensions Banner Type

728 x 90 IMU Leaderboard

468 x 60 IMU Full Banner

300 x 250 IMU Medium Rectangle (Smart Phone)

320 x 480 IMU Full Rectangle (Smart Phone)

320 x 50 IMU Large Image Banner

320 x 48 IMU Large Image Banner (Android/iOS)


300 x 75 IMU Large High Image Banner


216 x 54 IMU Large High Image Banner

168 x 28 IMU Medium Image Banner

168 x 42 IMU Medium High Image Banner

120 x 20 IMU Small Image Banner

120 x 30 IMU Small High Image Banner

120 x 600 IMU Skyscraper

Creative Formats

Rich Media Options

Example FMCG

1 2 3 4 5

Take-aways• Keep advertising in mind right from the start of

development beginning at the design phase• Choose ad types, sizes and placements to

complement the app experience• How it looks in different viewing modes are

extremely important• Effective engagement of audience remains a major

concern

http://adiquity.com/developer_fund

[email protected]

www.facebook.com/adiquity

@adiquity

www.adiquity.com

AdIQuity at Nitrodroid '13

Marketing

Transcript of AdIQuity at Nitrodroid '13