AdidasAdidas - Adi Dassler - Adi Dassler *1900 in Herzogenaurach *1900 in Herzogenaurach

† † 1978 in Herzogenaurach1978 in Herzogenaurach

He was a German businessman .He was a German businessman .

HistoryHistoryAdolf Adi Dassler started to produce his own sports shoes in hisAdolf Adi Dassler started to produce his own sports shoes in hismother´s washing kitchen. In 1924, his brother Rudolf Rudimother´s washing kitchen. In 1924, his brother Rudolf RudiDassler joined the business which became Gebrüder DasslerDassler joined the business which became Gebrüder DasslerSchuhfabrik (Brothers Dassler Shoe Factory) and prospered verySchuhfabrik (Brothers Dassler Shoe Factory) and prospered verysoon. In the 1936 Summer Olympics, sprinter Jesse Owens usedsoon. In the 1936 Summer Olympics, sprinter Jesse Owens usedthe Adidas sport shoes. the Adidas sport shoes.

After that Adidas became the world´s most famousAfter that Adidas became the world´s most famous

sports brand.sports brand.

LogoLogo

The trademarks are the three stripes and the logo The trademarks are the three stripes and the logo with three leaves (Shamrock), which symbolize the with three leaves (Shamrock), which symbolize the

Olympic Spirit.Olympic Spirit.

Cleated shoesCleated shoes

Adolf Dassler was the first who made cleated shoes . Adolf Dassler was the first who made cleated shoes .

He made the shoes to the needs of athletes.He made the shoes to the needs of athletes.

Known ModelsKnown ModelsEspecially in the 1970s and 1980s thereEspecially in the 1970s and 1980s there

were various shoe modelswere various shoe models. First there. First there

were the linnen shoes „Nizza“ andwere the linnen shoes „Nizza“ and

„„Andria“ and the white leather sneakersAndria“ and the white leather sneakers

with blue stripes „Rome“. with blue stripes „Rome“.

ChronicleChronicle1931: first tennis shoe1931: first tennis shoe

1952: first Adidas sports bags 1952: first Adidas sports bags 1957: new development of the sprint shoes 1957: new development of the sprint shoes 1963: first Adidas balls 1963: first Adidas balls 1967: first sports textiles 1967: first sports textiles 1972: introduction of Adilette 1972: introduction of Adilette 1974: first Adidas tennis racquet 1974: first Adidas tennis racquet 1976: first winter sports products 1976: first winter sports products 2005: purchase of U.S. rival Reebok 2005: purchase of U.S. rival Reebok 2007: launch of Lacrosse Articles2007: launch of Lacrosse Articles

R.I.P. R.I.P. 6.September 6.September

1978 in 1978 in HerzogenaurachHerzogenaurach