11

Since 1974 until today, PT. Adhi Karya has been attached and one of icon for a company engaged in construction in every circuit. Various construction works have been born by this limited liability company.

In a global millennium, the world of construction is certainly getting tight competition. Creativity, Innovation, E�ciency and environmentally sound concept, a series of preconditions that must be owned by a construction company if it wants to win and be market leader in their �eld.

One of the e�orts to realize the vision and mission of the company is the creation of the Division of Precast and facilities to meet the needs of all projects handled by Adhi Karya is named :

ADHI BETON

"Adhi Beton" is one of the divisions that formed primarily to meet the needs of precast for the projects undertaken by Adhi Karya once widely marketed speci�cally to meet the needs of the domestic precast.

In the design logotype design "Adhi Beton", fundamental things that will be preserved is not separated relationship between the divisions established by the prime company.

In the design logotype "Adhi Beton", character (type face) still take typeface of the logotype Adhi Karya, but taking into account the existence of competition in the formation of similar companies logotype formations both locally and internationally, the design logotype "Adhi Beton" will get development not shifted from its business as well as the modern, minimalist, memorable, strong and characteristic as well as sell.

logophylosofy

To CARE : Keep the trust that has been mandated and maintain success and reputation have been achieved

To CREATED : create products - superior products that are innovative, e�cient and e�ective

To Developed : Develop and expand marketing network products

From the three points above are summarized into a single string of words that have meaning philosophy : "Maintaining the success, continuing the Luck“

logoelement

Icon logo of Adhi Beton take the basic form (graphic Element) which represents �eld of precast to include the shape of the base logo prime, namely :

logoelementWe realize that many companies are engaged in precast who are also trying to be the best. Of exposure below looks so much choice it o�ered to the consumer brand.

The �rst impression that should appear on the logotype Adhi Beton is to be more prominent than the other. Judging from competitors who use a ‘cold’ tone and natural color. The advan-tages of the basic colors used by Adhi Karya logo is red, clearly more prominent than colour aspects. This is a selling point.

logoiconAdhi Beton logo icon using elementary element formations of precast. Design in some alternate logo icon logotype applied to the whole.

logocolourAs has been explained that the colors of the logotype Adhi Karya is a red color which will also be the dominant color in the logo design Adhi Beton. The color has a selling point than the colors logo of similar companies that exist both locally and internationally.

logochoiceFrom the four alternate logo, we propose an alternative number four (4). alternative number four (4) may represent an alternative logo brand products that can support marketing of Adhi Karya precast products are not only for internal needs but also the needs of society at large.

An important factor in choosing a logo that will be paired to free market competition should be universal, modern, up to date, strong character, easy to remember, and high impact.

As proposed, the icon alphabet O , adhibeton logotype can be displayed as a single - icon, meaning that anyone who saw the icon, can remembered adhibeton.

As with any products that has penetrated the world market continue to show to the world simply as possible branding but have a high impact for consumers, as an icon can provide qualitative suggestions for users.

13

logo yang dapat mewakili brand Produk yang dapat menopang pemasaran produk precast dari Adhi Karya yangbukan saja untuk kebutuhan internal tapi juga kebutuhanmasyarakat secara luas.

Faktor penting dalam memilih logo yang akan disandingkan untukpersainagn pasar bebas haruslah bersifat universal modern, up to date, kuat, berkarakter, easy to remember dan high impact.

logochoiceThe logo can represent a brand of products that can support the marketing of precast products Adhi not only for internal needs but also the needs of society at large.

An important factor in choosing a logo that will be paired to free market competition should be universal, modern, up to date, strong character, easy to remember, and high impact.

logocompare