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Transcript of Address:phone +49 - 69 - 79302753Email: [email protected] Dr. Bernhard Albertfax +49 - 69 - 79302754...
Tampere09.-10. June 2011
© Dr. Bernhard Albertwww.bernhard-albert.de 1
Address: phone +49 - 69 - 79302753 Email: [email protected]. Bernhard Albert fax +49 - 69 - 79302754 http://www.bernhard-albert.deMulanskystr. 23 cell +49 - 160 - 58 59 91160487 Frankfurt am Main
Integrating Sustainabilityinto Strategy and Innovation
A foresight inspired approach
Presentation and WorkshopFutures Conference 2011
Tampere, Finland, 9-10 June 2011
Source of the photo: Rainer Giel / pixelio.de
Tampere09.-10. June 2011
© Dr. Bernhard Albertwww.bernhard-albert.de 2
Levels of Foresight
Level 1:
Level 2:
Level 3:
Level 4:foresight routinely applied – holistic but centred view – survival of the company
standardization of foresight tools and methods – systematic and methodical way of anticipation
futures conceptsbecome influentialvia discourse
unreflective use of forward thinking in dailylife of individuals
Source: based on Slaughter 1996 changes by Dr. Bernhard Albert
From an individual ability to a holistic perspective
Level 5:
long term thinking becomes a social norm – survival of the whole system – sustainability
Tampere09.-10. June 2011
© Dr. Bernhard Albertwww.bernhard-albert.de 3
Business Environments
Society andIndividual
Technologyand Innovation
Environment andResources
Politicsand Law
Contextual Environments (STEEP-Factors)
Society e.g. values, lifestyles, demographics, mobility, nutrition, ...
Technology e.g. research, new products, communication technologies, life sciences, NBIC convergence, ...
Economy e.g. economic growth, inflation, emerging markets, consumption
Environment e.g. climate, resources, commodities, suburbanization, polution, ...
Politics e.g. authorities, competition authorities, legislation, political parties, ...
Branches and Stakeholder
Transactional Environments
Neighbours, regional policy, competitors, suppliers, customers, partners, citizens, …
TheCompany
Internal Environments
Competencies, basic assumptions, mental models, leadership styles, beliefs, …
Economyand Business
Source: Dr. Bernhard Albert
Tampere09.-10. June 2011
© Dr. Bernhard Albertwww.bernhard-albert.de 4
Pillars of Sustainability
Source: Dr. Bernhard Albert
Four rather than three
eco
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eco
log
ica
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so
cia
l
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ltu
ral
Sustainability
Tre
e d
esi
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d b
y D
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on
Art
Attr
ibu
tion-
No
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ial-
Sh
are
Alik
e 3
.0
Tampere09.-10. June 2011
© Dr. Bernhard Albertwww.bernhard-albert.de 5
The Ideal Vision of Futures Studiesin Companies
The Company1networked 3integrated
6cooperative 4communicative
2anchored
5participative
Source: Dr. Bernhard Albert
Tampere09.-10. June 2011
© Dr. Bernhard Albertwww.bernhard-albert.de 6
Foresight as Control Circuit
As-is Analysisand Self Evaluation
Analysis of Chancesand Risk Evaluation
Reconciliationand Regulation
Initiation andImplementation
Realizationand Integration
Communication
Decision andPlanning
Identification ofOptions for Action
Search for Solutions
Source: Dr. Bernhard Albert
Tampere09.-10. June 2011
© Dr. Bernhard Albertwww.bernhard-albert.de 7
The Process with System Alliance
Online Survey
Foresight Workshop with Executives
Decision forForesight
Source: Dr. Bernhard Albert
Analysis of Future Studies and Initiation-Workshop
Interviews with Owners and Managing Directors Measures and
Future Report
Tampere09.-10. June 2011
© Dr. Bernhard Albertwww.bernhard-albert.de 8