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Adding Value to Parcel Delivery - Accenture
Transcript of Adding Value to Parcel Delivery - Accenture
Adding Value to
Parcel Delivery
September 29, 2015
Copyright © 2015 Accenture. All Rights Reserved. 2
Research Approach
A comprehensive analysis of CEP (Courier, Express & Parcel) industry
Includes B2B and B2C segments, domestic versus international shipping as well as overnight
and non-day, and time definite products segments under 150 pounds or 70 kilograms
Assesses historic performance, identifies future trends and determines shareholder value drivers
Examines current and new players in this market, including global integrators, postal organizations,
regional players, shared economy and crowdsourcing actors, as well as retailers moving downstream
Sources include: public information, paid and proprietary primary and secondary research, internal
and external subject matter expert interviews and extensive market and financial analysis
Copyright © 2015 Accenture. All Rights Reserved. 3
Definition of CEP (Courier, Express and Parcel)
Market Definition
Time sensitivity: Usually consignments
delivered by a specified day and even
by a specified time
Size of consignment: Maximum weight
usually considered to be about 31.5kg
(70lbs); Few exceptions.
Mostly Door to Door
Space represented by pure express players
such as UPS, FedEx and TNT Express; as
well as express and parcel arms of postal
companies such as Geo Post (La Poste)
and Purolator (Canada Post)Scope of Market = Courier, Express and Parcels
Source: TNT, Accenture Research
Same day & in-night
Time certain
Next day
Day certain
Day uncertain
Document Parcel Freight LTL, FTL
>1kg 31.5kg 1000kg
Postal
Air/Road express
Priority Express
Deferred and
Other Express
Air charter
Freight Forwarder
Groupage
LTLFTL
Express freight
4Copyright © 2015 Accenture. All Rights Reserved.
Power shifting to the consumer
Internet driving growth, transforming the supply chain
Growing demand and increased volatility
Product mix means lower yields per package
Investments to grow capacity, yet declining ROIC
Sharing economy set to disrupt the last mile further
Parcel
Delivery
B2C outgrowing and cannibalizing B2B
Parcel Delivery—Key Findings Summary
Most delivery organization know what to do, but need to do it better, faster, cheaper
The world is flat: rise of the micro multi-national
New technology will change the game
Home delivery becomes the new premium
Last mile is where the battle is taking place
Costs are rising faster than revenue
High fixed cost means less flexibility when it is key
Copyright © 2015 Accenture. All Rights Reserved. 5
Rise of the digital consumer
Digitally enabled consumers driving most of the eCommerce demand
see bargaining power shifting toward them
Source: Accenture analysis
We have crossed barriers in choice, transparency, and service expectations
Advent of:
De
vic
es
Data
Social networks
Greater choice
Low switching costs
Faster reviews
So they seek:
Retailers and Deliverers with:
More competition
Easier aggregation of
services
Better visibility in
supply chainSo they provide:
Consumers with:
Empowers:
Presents:
Buying Paying
Receiving Returning
Lower prices
Greater convenience
Seamless experience
in
Copyright © 2015 Accenture. All Rights Reserved. 6
Evolution of parcel delivery value chain
The parcel delivery value chain has expanded in scope.
Roles at each stage have evolved toward a stronger service orientation.
Source: Accenture analysis
Past—Deliver Present—Digital, Transparent, Fast and Flexible Delivery
Need to develop new resources and capabilities to deliver on service expectations at each step of the value chain
Pick up
Delivery
Transportation
• Less visibility into
demand for services
• Limited influence on
demand
• Low C2C and B2C
• Less transparency
• Easier timelines
• Limited competition
• Recipients with low
bargaining power
• Low service
expectations
Warehousing
Copyright © 2015 Accenture. All Rights Reserved. 7
Last mile delivery models
The last mile, which holds key to the consumer experience, has
witnessed an emergence of multiple delivery models
Source: Accenture analysis
Consumer convenience and cost reduction have been primary objectives guiding the change
D) Lifestyle/
Crowd-shippers
Warehouses
Retail stores Parcel lockers/
Access points
A) Postal mail-run
B) Courier delivery 2
C) Courier delivery to lockers
Lifestyle/Crowd-shippers’ delivery to homes similar to courier
Crowd-shippers delivery to lockers
Copyright © 2015 Accenture. All Rights Reserved. 8
Courier-Express-Parcel (CEP) market size and growth
The challenge of increasing service needs is exacerbated by the
growing delivery demand calling for scale up of infrastructure
Source: Accenture research, Transport Intelligence
USD billion, %, 2008-2020F
Global market size
USD billion
Customer segments
Fixed cost heavy model: The growth has significant investment implications to meet demand
Domestic
International
B2B
B2C
Routes
Geographies
Slower than B2C with close to GDP growth
but significant share and higher margin
contribution
Close to eCommerce growth rates and
growing in significance
Faster growth (~5.4%, 2013-2017) than
domestic primarily due to growing cross-
border eCommerce
Continues to be >75% of overall market
with ~5.0% growth (2013-2017)
APAC N. America Europe Rest Middle East S. America AfricaW. EuropeMarket
30% 5.3% 4.1% 2.5% 1.9%19%38%2020 share
9% 8% 7% 5% 10%5%15%2013-20 CAGR
+4%
2020F
343.1
237.9
2008
194.8
+5%
2013
33% 5.7% 3.5% 2.5% 1.5%23%32%2013 share
C2CEmerging segment from growth in auction
sites and the circular economy
Copyright © 2015 Accenture. All Rights Reserved. 9
Courier-Express-Parcel (CEP) market size and growth
eCommerce is driving growth in domestic and international markets
Notes:
Size of the bubble represents market size. Previous point—2013, Leading point—2017F. Total market expected to move from US$ 237.9 billion to US$346.0 billion.
Source: 1 Transport Intelligence, 2 https://badgeville.com, 3 “World Urbanization Prospects” UN Report, 4,5 www.digitalbuzzblog.com, 6 eMarketer, 7 Ernst & Young
USD billion, %, 2010-2013 and 2013-2017F
Fixed cost heavy model: The growth has significant investment implications to meet demand
0%
5%
10%
15%
20%
0% 5% 10% 15% 20%
346.0
237.9109.4
77.4
131.9
75.4
81.6
67.4
Domestic growth (2010-2013 and 2013-2017 CAGR)
Inte
rnational (2
010-2
013 &
2014-2
017 C
AG
R)
Global
Europe N. America
APAC
Domestic vs. international growth—Historical and Future1
46%
Smartphone penetration in mobile phones by 2017449%
Internet penetration in population by 20175
55% Urban population out of total by 20173
Of worldwide spending by millennials by 2020270%
27% International eCommerce out of total by 20176
12% Middle class growth rate in APAC 2009-20207
Drivers of growth
Copyright © 2015 Accenture. All Rights Reserved. 10
CEP market size and growth—B2B vs. B2C
B2C will continue to grow in significance across geographies,
driving growth and presenting challenges
Notes:
1 Size of the bubble represents total market size in 2020. Total market expected to move from US$237.9 billion to US$343.1 billion.
Source: Accenture research, Transport Intelligence, Accenture analysis
USD billion, %, 2013-2020F
B2C focused delivery networks call for different focus areas vs. B2B
0%
5%
10%
15%
0% 5% 10% 15%
North America
Western Europe
Asia Pacific
Global
B2B (2013-2020 CAGR)
B2C
l (2
013-2
020 C
AG
R)
B2B vs. B2C growth1
Challenges:
Drivers of growth
Volatility Last mile Yields Returns
46%
Smartphone penetration in mobile phones by 2017449%
Internet penetration in population by 20175
55% Urban population out of total by 20173
12% Middle class growth rate in APAC 2009-20207
Copyright © 2015 Accenture. All Rights Reserved. 11
CEP market share—B2B vs. B2C
Although B2C is expected to grow in share, B2B will remain a
sizeable opportunity
Source: Accenture research, Accenture analysis
USD billion, %, 2013-2020F
Firms need to find optimal balance in portfolios and investment focus in both B2B and B2C
Segment Size Growth DensityPrice
sensitivity
Product
dominanceProfitability
Scope for
differentiation
B2C Lower Higher Lower Higher Deferred Lower High
B2B Higher Lower Higher Lower Express Higher High
Copyright © 2015 Accenture. All Rights Reserved. 12
B2C implications—Volatility
Although B2C is driving growth; it is also exposing delivery
companies to more volatility in demand
Source: 1 News reports; 2 Financial reports and News reports; 3 Metapack; 4 Financial Times
Agility in value chain would be important to contain costs without compromising service standards
0
5
10
15
20
25
201420132012201120102009
10
15
20
25
30
35
201420132012201120102009
FedEx average and maximum daily shipping
volume (million)2
UPS average and maximum daily shipping
volume (million)2
UK Cyber Monday—20143
Maximum shipments in a day Average shipments in a day Maximum shipments in a day Average shipments in a day
Shipments across ChinaMore parcels than previous Monday39% 166 million
86%More cross-border shipments than
previous year
China Singles Day—20134
10xGreater than average daily shipping
volume
Dec 2013: “UPS admits it was
unprepared for the late surge
in online holiday shopping”1
Dec 2014: “UPS slammed by a
different holiday season mess-up
…adding too much extra firepower”1
Copyright © 2015 Accenture. All Rights Reserved. 13
Capital expenditure on parcels
Investments are being made by delivery firms and retailers to expand
capacity and modernize network in the parcel delivery business
Source: News reports, Accenture analysis.
2014
Major investment stories—Parcel delivery Major investment stories—Retailers
Firms are scaling up to meet future demand and becoming more fixed cost heavy
Australia Post doubling capacity at Sydney and
Melbourne parcel facilities as a part of its AUD 2
billion investment in the Australia Post Network
(2012)
UPS plans to invest US$2 billion over the next five
years to develop its international infrastructure in
Europe, Asia and the Americas, (4.5% to 5% of annual
revenue) …targeting growth markets and
improvements in the profitability of eCommerce
deliveries. (2014)
FedEx Ground investing US$1.2 billion this year in 70
expansion projects in addition to the US$2.5 billion
spent over the past five years to add capacity (2014)
DHL investing EUR 750 million to modernize and
expand its parcel network…building Germany’s largest
parcel processing center in Hessen (2013)
Aus Post
Fedex
DHL
UPS
DPD Ali Baba
Ali Baba’sco-
Investors
Ali Baba is investing US$1.5 bn
over three to five years to
expand the logistics network in
China (2014)
AmazonAmazon has spent US$13.9
billion since 2010 on
warehousing and fulfilment to
support its business including 13
parcel depots in the United
Kingdom.
Institutional investors are co-
investing US$3 billion over the
same period along with Ali Baba.
DPD has invested £10.2 million in six depots to
expand its capacity to handle B2C parcels
Copyright © 2015 Accenture. All Rights Reserved. 14
Mergers and acquisitions
Many firms have pursued the inorganic route to build scale and
acquire new capabilities to widen the scope of their business
Notes:
1 Firms included are DPDHL, Austrian Post, Canadian Post, La Poste, PostNord, SingPost, Australia Post, UPS, Fedex, Bpost, Swiss Post and Itella.
Source: Financial reports, Accenture analysis
Number of deals by year1
2009-2014
Number of deals by business (Last five years)
2009-2014
Acquisition strategy would be key in acquiring the right assets and maximizing effectiveness and efficiency
Real Estate 6
Mail 6
Financial Services 9
IT Services and Software 14
Marketing and Sales 17
Parcels and Express 38
Logistics and Transportation 89
2014
14
2013
34
2012
42
2011
45
2010
22
2009
20
Trend is continuing in 2015 with
the FedEx €4.4bn bid for TNT
Copyright © 2015 Accenture. All Rights Reserved. 15
Total funding in sharing economy start-ups
Sharing economy start-ups are witnessing an upsurge in venture
capital interest across industries
Source: Sharing Economy Landscape 2015, Tracxn research
60 96 283
357
116
958
2014201120102009 20132012
800
645
273
51
16
11
4
0
Private Spaces
Business Equipment
Logistics
Transport
Personal Goods
Storage
Stay
Food
Top funded companies
Airbnb($776.4M), Wimdu($90.0M)
Lyft ($333M), RelayRides($53.2M),
Boatbound($5.3M)
Chegg ($252M; IPO at $1.1B).
Bag Borrow or Steal($20.0M)
LiquidSpace($26.2M),
PivotDesk($6.7M), Storefront($8.9M)
Getable($3.2M), Yard Club($1.6M)
EatWith ($9.2M), Suppershare
Friendshippr($1.2M), WeDeliver($0.8M)
Roost($160k), StowThat($50k)
Top investors
Sequioa, TPG Growth
Trinity Ventures, Shasta Ventures,
Google Ventures, August Capital
N/A
Shasta Ventures, Roth Capital Partners,
Lucas Venture Group, Spark Capital
N/A
GreyLock
N/A
N/A
Copyright © 2015 Accenture. All Rights Reserved. 16
List of promising start-ups by business segment
New entrants are drawn to a growing but underserved industry and
are enabled by technology
Source: www.jonathanwichmann.com
Creating new challenges and opportunities for legacy companies
Transportation SystemsFuturistic shipping models
Matternet, Google drones,
Amazon drones
Freight RatesTransparent shipping costs
Freightos, Tanspoteca,
iContainers, Freight Filter,
Xeneta, Shippo, ShipHawk,
ContainersContainer packing innovation
Staxxon, Holland Container
Innovations
Crowd ShippingFlexi-cost last mile shipping
PiggyBee, Friendshippr, Roadie
Barnacle, Nimber, Zipments For You,
Bringrs, UberCARGO
End-to-end ShippingUber of shipping in C2C space
Shipster, Shyp, Shipbob,
Schlep, MinFragt.dk
3PL and Other ServicesEnabling shippers
Shipwire, Cloud Fulfillment, Scurri,
Metapack, 71lbs, Axida
Local DeliveryLow-cost urban delivery models
Swapbox, Boxc, Postmates,
DoorDash, Zipments, Deliv, Sidecar,
Uber, ParcelBright, Parcel
StorageCrowd-sourcing storage space enabling
flexi-delivery
Lockitron, MakeSpace, Boxbee, Cubbyhole,
Parcel Pending, ShareMyStorage, Roost
TruckingTracking and management
Cargomatic, TruckTrack, KeepTruckin,
Youtruckme.com, Keychain Logistics,
uShip
Last Mile
Copyright © 2015 Accenture. All Rights Reserved. 17
Start-ups—Last mile
The new entrants in last mile are mostly asset-light and utilize the
power of crowdsourcing to achieve outcomes at lower costs
Source: www.jonathanwichmann.com, Accenture analysis
Operationally flexible models generate cost advantage for new entrants but scalability remains to be evaluated
Crowdshipping enabling asset-
light, low fixed-cost models to
solve the last mile delivery.
Potential partners for parcel
delivery companies that do not
wish to grow investments in last
mile.
Crowd
Shipping
Local
Deliveries
Localized, urban delivery models
offering delivery solutions at
lower prices than legacy
players and enabling offline
retailers to add delivery
services.
They are competitors and
potential partners.
Storage
Storage solutions mostly based
on crowdsourcing spaces. Offer
temporary storage for later
delivery and collection.
Present opportunities to
manage flexible deliveries while
minimizing travel costs.
Copyright © 2015 Accenture. All Rights Reserved. 18
Parcel Delivery— Conclusions – 9 Value Drivers
3
Underserved
& Growing
Power shifting to consumers
1
Consumers’ Wishlist
2
4
To deliver on
consumers’ wish-list
Go Beyond
Traditional
Brand and
Segment
Focus on
the
Recipients
Grow
International
Disaggregate
the Value
Chain
Variablize
Costs
Increase
Efficiency
and
Productivity
Mergers and
Acquisitions
To build sustainable
operating model
6
To succeed in executing
market strategies
5
Deploy
Strategic
Pricing
To support market
strategies
Copyright © 2015 Accenture. All Rights Reserved. 19
Brand and
segment
Grow international
Go beyond
traditional
Focus on
the recipient
Deploy strategic
pricing
Executive Takeaway
Parcel Value Drivers (1 of 2)
Rationale/Why? Description Benefit/Value Description
• Segment growth
• Rise of delivery
options
• Expansion of services
• Blurring of player lines
• Segmentation
• Vertical specialization
• Brand positioning
• Product portfolio
management
• Greater market share
• Lower price sensitivity
• Higher revenue
• Higher margin
• UPS SCS
• Austrian Post and
Fiebra brands
• La Poste
• Rise of micro
multinational
• Lower barriers to X-
border
• Access to Internet
• Growing middle class
• Cross-border
partnerships
• E2E visibility
• Customs integration
• Global trade tools
• Revenue growth
• Higher yield per
package
• Higher margins
• Diversification of risk
• FedEx (Brazil, Mexico,
TNT)
• Austrian Post (EEC)
• Japan Post / Toll
Priority
• Transportation a
commodity
• Growth of eCommerce
• Supply chain
disruption
• Declining yields
• Value added services
• eLogistics and
warehousing
• Returns management
• Delivery options
• Additional revenue
• Customer stickiness
• Long-term contracts
• Diversification of risk
• UPS SCS
• SingPost
• FedEx/Genco
• Rise of digital
consumer
• Mobile lifestyle
• Competition for last
mile
• Auto-replenishment
• Relationship
w/recipient
• Two-way
communication
• New products/services
• Monetize preferences
• Better customer
experience
• Market share retention
• Lower cost to serve
• Incremental revenue
• UPS MyChoice
• Australia Post
• La Poste
• Declining yield per
package
• Poor pricing practices
• Costs to revenue
increasing
• New products/services
• Subscriptions services
• Analytics
• Competitive pricing
• Surge/cost-based
pricing
• Higher margins
• Incremental cost
coverage
• Greater revenue
• Greater market share
• Amazon Prime
• FedEx and UPS
pricing (residential and
fuel surcharges
• Uber peak pricing
• Airline pricing
Copyright © 2015 Accenture. All Rights Reserved. 20
Mergers and
acquisitions
• Stagnant B2B growth
• Declining package
yield
• Excess capacity
• Need for
specialization
• Market assessment
• Target identification
• Post-merger
integration
• Synergies realization
• Revenue growth
• Speed to market
• New capabilities
or geos
• Cost synergies
• Austrian Post
• DHL
• FedEx
• Sing Post
Disaggregate
the value chain
• Declining asset
utilization
• Shared economy
growth
• Last mile competition
• Value creation
• Capacity expansion
• Asset utilization
• Build ecosystem
• Higher ROA
• Faster speed
to market
• Higher revenue
• Higher margin
• SingPost Books
• GXG @ USPS
• Uber Last Mile
Variabilize
costs
• Growing peaks
and valleys
• Declining asset
utilization
• High downside if
revenue declines
• Outsourcing
• Lease vs own
• Labor strategies
• Asset divestment
• Lower/avoided
CAPEX
• Cash generation
• Higher margins
• Speed to market
• Innovapost
• Lasership
• Deliv
Executive Takeaway
Parcel Value Drivers (2 of 2)
Increase efficiency
and productivity
Rationale/Why? Description Benefit/Value Description
• The firms need
to build capabilities
to succeed
at implementing
market strategies
• Big data
• Analytics
• Technology
• Leading practices
• Higher margin
• Greater supply
chain agility
• Cost avoidance
• Greater
revenue/share
• Purolator
• bPost
• FedEx Express
Copyright © 2015 Accenture. All Rights Reserved. 21
Contact Details
For more information, please contact:
Tim Bateman
Global Parcel Lead
+44 7774 299 350
Brody Buhler
Global Managing Director
Post & Parcel Lead
+1 703 405 1253
Andre Pharand
Global Post & Parcel Management
Consulting Lead
+1 917 755 5551
22Copyright © 2015 Accenture. All Rights Reserved.