Adding Semantic Edge to Your Content – From Authoring to Delivery
Transcript of Adding Semantic Edge to Your Content – From Authoring to Delivery
Impelsys – Ontotext: Semantic Webinar Series - Part1
WHY SEMANTICS MATTER?
ADDING THE SEMANTIC EDGE TO YOUR CONTENT,RIGHT FROM AUTHORING TO DELIVERY
March 2016
We will talk about…
Introduction About Impelsys and Ontotext About Semantic Webinar Series
Semantics & Technology Business Cases for Semantic Technology Semantic Solutions for Publishers Semantic Technology Adoption Roadmap Questions & Answers
Impelsys & Ontotext: PartnershipPublishing x Technology | Content x Semantics
Introduction
Impelsys - Ontotext Partnership
Offer semantically enriched solutions to publishers Authoring & Editorial workflows Semantic Curation Transformation services Delivery solutions
Through Impelsys’ iPublishCentral solution with Ontotext’s Semantic Technologies
About Ontotext
16 YEARS
100% SEM.TECH. FOCUS
350+
EMPLOYEES Sofia HEAD QUARTERS
• Semantic graph database engine combined with Content management solutions
• Interlinking text and data to unveil meaning
• Delivering unmatched search and exploration
Sofia R&D
• Global team, local sales & accounts support
• R&D Center at Sofia, Bulgaria• Serving BBC, FT, Wiley, Oxford UP,
IET, …• SaaS infrastructure on Amazon and
on premiseNew York Sofia London Frankfurt
Ontotext Capabilities
Integrate proprietary databases and taxonomies with Linked Data Infer facts and relationships
Interlink text and with big data Better content analytics,
retrieval and recommendation
About Impelsys
15 YEARS
100% PUBLISHING &EDUCATION FOCUS
250+
EMPLOYEES New York HEAD QUARTERS
• Digital Product Development• Content Delivery Solution –
iPublishCentral• Authoring & Editorial Workflows • Mobility & Bespoke solutions• DRM & Analytics
Bangalore
R&D
• Global team, local sales & accounts support
• Innovation Hub & Global Delivery Center at Bangalore
• Technology partners• Cutting-edge infrastructure on
Amazon & RackspaceNew York Bangalore London SFO
iPublishCentral – Global Reach
Millions Of B2BUsersStudents
InstructorsProfessionals
15,000LIBRARIES
Million+B2C Users
LIVE PORTALS
100+
TITLES250,000
GlobalCustomer Presence
Concept + RelationshipContext + Constraints
Semantics TechnologyOntologiesSemantics
MappingKnowledge
Common Terminology
Idea, Notion
ConceptConnection / associations
between concepts or entities
RelationshipStudy of meaning through context,
concepts & relationships
Semantics
Consistent model to represent concepts and relationships within the context of the
subject.Like a dictionary running on steroids!
Ontology
Collection of facts based on Ontology
Knowledgebase/Semantic Repository
Semantics – Represented Using RDF and RDFS
Resource Description Framework (RDF):- An infrastructure for encoding, exchanging and distributing metadataRDFS is a schema language that allows us to create vocabularies
Subject
ObjectPredicate
RDF Triplestore
Impelsys
Ontotext
arePartners
locatedIn
locatedInBangalo
reSophia
Company
City
typeOf
typeOf
iPublishCentral
GraphDBusedBy
productOf product
Of
typeOf
typeOf
Bank
Person
J obPosition
Governor
Bankof J apan
MassakiShirakawa
Search forinformationabout bankgovernors
Massaki Shirakawagovernor of
Bank of J apan, announced
0.1 percent growth...
The semantic approach to
managing data provides solutions that fuse manual content creation and curation with smart automated
processes for aggregating,
repurposing and reusing content.
Semantic Asset Representation
XYZ announced profits in Q3, planning to build a$120M plant in BULGARIA , and more and more andmore and more text
Location
City
UK
London Bulgaria
Countrytype
type type
type
locOn
partOfestablOn
03/11/1978
Company
XYZ
Semantic Repository
With the help of structured data
and other semantic web technologies, content is sliced and diced into
machine-readable chunks to be
further reassembled at the
publisher’s wish
Semantic Enrichment of Metadata
UnstructuredContent Content Asset
Semantics Drives Valuable Transformation
Semantic Technology in Action
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Business Cases for Semantic Technology
Value Drivers
Efficiency Your workflow, less cost and resources Increased productivity and bottom line
Enhancement Your workflow, enhanced scalability and flexibility Increased quality and top line
Strategic Advantage Your workflow, new revenue streams Improved competitiveness and top line
Value is a measure of worth or desirability
Product development
Innovative, industry-leading products
Content delivery
Value Creation Cycles
Know
Learn
ReasonInfer
Create
Exploration
ResearchDiscovery
Semantic Technology enhances capability, performance, user experience and lifecycle economies of
systems
Content Development Content Consumption
Business Impact of Semantic Technology
Various studies over last decade have shown following figures:
Cost Savings Return on Assets Return on Investment
20-80% less efforts,20-90% less cycle time,30-60% less inventory, 20-75% less OPEX,20-85% less dev time
50-500% Quality gain,2-50x Productivity gain,20-10x Capacity gain,2-25x Return on Assets
2-30x Revenue growth,20-80% reduction in TCO,3-12 month positive ROI,2-300x ROI in 3 years
* Source: TopQuadrant
Use case: Global STM Publisher
Challenges: STM publishers have hard time: managing their portfolio of journals,
research papers, articles leveraging content delivery for
better search products enable new revenue opportunities
Solution Semantic search using existing
taxonomies Wider global knowledge graph and
content Intelligent citations and data
provenance Finer grain of understanding of
content for increased content availability
Repurpose and repackage of content assets dynamically and automatically
Contextual Authoring Semantic Enrichment & CurationSemantic Publishing & Delivery
Semantic Solutions for Publishers
User-specific Personalized Content Stream
Authored
Content
Technology and Workflow provided by:Ontotext’s Semantic Publishing Platform + Implesys’ iPublish Central
Common Publishing Problems
Content Authoring How to speed-up the content authoring life-cycle with consistent quality? How to enable content re-use by providing Authors with relevant material? How to leverage Knowledge Base generated through SME interactions? How to create higher value content at less cost and time?
Search and Discoverability How can the search results be more relevant? How content can be enriched on the fly? How to make the content more discoverable?
Maximizing Asset Investments New ways of creating and consuming content Generating new revenue streams from existing content Leverage Linked Open Data and create solutions previously not possible
Bottom-line impact
Strategic impact
Top-line impact
Typical publishing workflow:
Editorial ProcessEnrichment/
Tagging/ Output Generation
Semantic publishing workflow: &
Semantic Publishing Workflow – End-to-End: &
Authoring Editorial Production Delivery
Lookup related
information
Add references
& relationshi
psAdd
meanings &
contexts
Tag content
with context & relations
Structure &
organize – improve
flowLink
across products
& ancillary material
Create new
products on the fly
Transform content
Preserve tags and semantic informatio
n
Contextual semantic
search
Show related material
Personalized
content streams
Semantic Edge through Structuring Knowledge, Adding Intelligence and Enabling Rapid Discovery
How does Semantics Add Value and Monetize Educational Content
Standard Search Advanced Exploration Semantic Exploration
SUBJECT
SUBJECT
SUBJECT
CONTEXT CONTEXT CONTEXT
Querying through keywords
Slice and dice using facets
Discovery through conceptual linking
Semantic Search and Discovery
Semantic Content Authoring
Semantic Content Curation and Monitoring
Quality Assurance
Personalised Recommendation
Benefits for End userBenefits to End Users: &
Just-in-time information from various authorized journal, textbooks and other resources
Improved decision making Discovery of new knowledge through aggregation and
synthesis Better discovery of information through
Faceted search Task-specific results Personalized results
Return useful data when things are looked up Document sections providing answers to a given query
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Semantic Technology Adoption Roadmap
Semantic Technology Adoption Roadmap: &
• Subject domain scope
• Knowledge Model
• Build Ontology
• Semantic-aware delivery solution
• Integrated resources
• Use & monitor
• Add to ontology
• Measure gains
• Identify New Needs
• Add Capabilities
• Expand Scope
• Optimize
Discover
Design &
Develop
Operate &
Maintain
Expand
4 weeks 4 – 6 weeks 4 weeks
Semantic Technology Lifecycle: &
• Problem statement
• Identify and Analyze requirements
• Derive Specifications
• Map Ontology• Create business
case
• Build Business Ontology
• Develop Semantic solutions
• Connect resources• Integrate and Test• Deploy
• Use/ Operate• Monitor• Measure
performance• Maintain &
Support
• Identify New Needs
• Add Capabilities• Expand Scope• Optimize
Explicit business case, Knowledge model, Interrelated data identified
Legacy value preserved
Make/Buy/Rent/Share options
Flexible, Federated architecture
Less time/ cost to prototype
Rapid integration through Business Ontology
Enterprise view through integrated solutions
Reduced TCO Faster time-to-
market Rapid development Reduced Risk
Faster and better decision making
Productivity gains Improved Quality
and Reliability Better UI and UX Reduced OPEX Reduced TCO
Greater agility Strategic
competitive advantage
Real-time Optimization
Rapid deployments
Reduced Risks Enhanced ROI
Discover Design & Develop
Operate & Maintain Expand
Meet us at the London Book Fair
Benefits for End userWe would love to meet you!
You are most welcomed to visit us at the coming LBF Impelsys stand – Booth Number 3B11, Level 1, Tech Area Ontotext stand – Booth Number 3C10, Level 1, Tech Area
Join us for our speaking sessions: 12th April, 10:30am (Tue) – by Stefan Kend
Transformation of publishing: Reading to Learning 13th April, 11:00am (Wed) – by Sameer Shariff & Georgi Georgiev
Why semantics matter? Adding the semantic edge to your content, right from authoring to delivery
14th April, 11:30am (Thur) – by Georgi Georgiev Metadata Enrichment in Publishing: Boosting Productivity and
Increasing User Engagement
Benefits for End userGet in touch with us!
Impelsys: Corporate website: www.impelsys.com Product website: www.ipublishcentral.com Portals powered by iPublishCentral: www.elsevier-etextbooks.com
ebooks.aao.org/ Connect with us: twitter.com/impelsys www.linkedin.com/company/impelsys
Ontotext: Corporate websites: www.ontotext.com Semantic News Portal Demo- http://now.ontotext.com Semantic Tagging Demo – http://tag.ontotext.com Start using GraphDB and text-mining with S4 in the cloud - http://s4.ontotext.com Connect with us: [email protected], @ontotext
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Questions & Answers