ADDICTIONtwitter: troyyoungtroy@hearst.com

GREAT UNIFICATION.

ADDICTION IS JUST A STRONG RELATIONSHIP.

USP

POV

BRAND POV

CULTURAL CONTEXT

MAGIC

USP POVWho is the target? What is our POV?

What do they think about the product? What do people care about?

What do we want them to think? What do we have to say?

What is the single most important thing to say to get them change behavior?

How do we fit into the discussion?

How will the campaign support the brand? How will our POV be articulated in a way that stands out in media landscape?

THE BRIEF

Voice, depth of knowledge and emotion.

"The reason I watch reality TV is because it makes me feel better about myself," she told ABC News. "You're looking at all these other people, and they're really a bunch of losers. So, it sort of validates yourself, like, 'Oh, I'm not that bad.'"

WHO WILL RULE THE SEVEN KINGDOMS? WILL CARRIE CATCH BRODY? WILL WALTER WHITE LIVE OR DIE?

20 Stunning Social Media Statistics Plus Infographic

Read more at http://www.jeffbullas.com/2011/11/08/what-are-10-addictive-types-of-content/#5pfTL17wMepshIqs.99

Overly controled age of media and public relations, the web can subvert...

“I USED MY STOCK MARKET MILLIONS TO THROW RAVES AND SELL DRUGS”

I USED MY STOCK MARKET MILLIONS TO THROW RAVES AND SELL DRUGS

David Benioff, showrunner for Game of Thrones, wondered if someday we’d “merge television viewing and videogame playing, so you’re taking control of a certain character and making decisions for her.”

SORRY, BUT THEY DON’T NEED YOUR CONTENT.

ADDICTION IS RETURN ON EXPERIENCE.

ADDICTION IS WHAT IS NEXT.

DEEP CONTEXT IS ADDICTIVE.

POV TOO.