Add schema markup to your site using Google Tag Manager
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Transcript of Add schema markup to your site using Google Tag Manager
The importance of schema.org has significantly
grown in the SEO world since its introduction in
2011.
1First you have to start with the JSON-LD markup code. If you don’t have any knowledge about it then don’t worry there are lots of tool available online. Here is a screenshot of JSON-LD schema generator tool is attached.
Creating markup code
2Now you have login into Google Tag Manager and need to Create a new custom HTML tag. See the below attached screenshots.
Create new Custom HTML Tag
4Click the “Save” button located at top right hand corner of your screen. (A pop-up will appear, on that pop-up click on “Save Tag” button.)
Save Custom HTML Tag
5Now you have create new trigger for your HTML tag to fire on. Remember to select “Page View” trigger from the given list. See the below attached screenshots.
Create New Trigger
7Now open your Custom HTML tag in which you have Schema Markup code, just below an option to select Trigger is available select your “Page View” trigger and then click on the save button.
Connect Trigger & Schema Tag
9Now you have to visit Google’s Structured Data Testing Tool and enter the url of your link to validate the markup code.
Test using Google’s Structured Data Testing Tool
Schema.org is a collection of schemas for
structured data markup (sometimes called
“schema markup”) that helps search engines
better understand content on websites.
By properly implementing structured data
markup from schema.org, you can gain
increase click-through rate, drive additional
traffic and cost-effectively improve organic
search results.
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