Add Crop Nutrition to your Business - RLF€¦ · RLF crop nutrition products provide the plant...
Transcript of Add Crop Nutrition to your Business - RLF€¦ · RLF crop nutrition products provide the plant...
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Welcome to RLF – Trust. Grow. Yield .....................................................................................................................................................................
Welcome to RLF – Introduction ...............................................................................................................................................................................
Vision and Values – Farmers and Growers First ......................................................................................................................................................
Why RLF Products are Better – Quality Formulations and Manufacture ...................................................................................................................
RLF Products – Results...........................................................................................................................................................................................
RLF Products – Explanation of Technologies ..........................................................................................................................................................
Why RLF Products are Better – Points of Difference ………………………..................................................................................................................
RLF Products – Categories .....................................................................................................................................................................................
RLF Products – Global Product Range ....................................................................................................................................................................
RLF Products – Packaging and Available Sizes ......................................................................................................................................................
RLF Business –The Future of Agriculture ................................................................................................................................................................
Distributor Partners .................................................................................................................................................................................................
Add Crop Nutrition to your Business........................................................................................................................................................
RLF’s Commercial Model ........................................................................................................................................................................
Product in the Market .............................................................................................................................................................................
Margins ..................................................................................................................................................................................................
Unique Selling Point ...............................................................................................................................................................................
Brands in the Market ..............................................................................................................................................................................
Modern Farmer Practice .........................................................................................................................................................................
Trusted Brand with History ......................................................................................................................................................................
RLF Management – Experienced and Dynamic .......................................................................................................................................................
RLF – the Australian in Global Fertiliser .................................................................................................................................................................
Contents | RLF, the Australian in Global Fertiliser
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RLF, the Australian
in Global Fertiliser
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Welcome to RLF | Trust. Grow. Yield.
RLF's extensive range of products, including its High-analysis Broad-spectrum Seed Primers and Ultra Foliar liquid fertilisers are the key to unlocking yield and quality potential and plant health. They represent tangible and positive economic benefits for farmers and growers. The foundation for this success is the high performance formulations, all built with an unwavering commitment to scientific research in plant physiology and chemistry. As a consequence, this provides the global agricultural industry with the most advanced High-analysis Broad-spectrum liquid fertiliser formulations available. For more than two decades RLF products have been proven to deliver outstanding economic returns in independent trials undertaken by independent researchers and large-scale growers. RLF products are trusted by farmers and growers worldwide. RLF products make crops grow. RLF products drive greater yield potential and deliver better crop quality and economical returns.
Trust. Grow. Yield.
The RLF extensive range of products all fall within the following categories:
Seed Priming Fertiliser
Ultra Foliar Fertiliser
Rapid Foliar Fertiliser
Foliar Fertiliser
NPK Foliar Fertiliser
PRODUCT CATEGORIES
RLF is a high technology developer of agricultural products. All are developed and based on plant science. All are tested and trialled, with over two decades of laboratory-based and on-farm use. Incorporated into this development process is the promotion of RLF's Integrated Fertiliser Management program (IFM). This science-based program places logical and targeted emphasis on the maximisation of crop yield through the efficient use of product. This is achieved by managing the most appropriate and targeted application of nutrient for seed, leaf and soil, together with the minimisation of soil-based fertiliser and trace element input costs. This technology-based program is proven and supported by extensive trial data. RLF are experts in the field of specialty fertilisers and crop nutrition. RLF's technical expertise and practical in-field experience deliver only market leading products.
TECHNOLOGY
RLF SUCCESS. RLF PRODUCTS.
Managing Director Ken Hancock (left) with Head of Technical Dr Hooshang Nassery
Fertigation Fertiliser
Root Boost and Furrow Injection Fertiliser
Crop-specific Foliar Fertiliser
Pasture Fertiliser
Nutrient Charger Solution
World-Leading
RLF Product
BSN Seed Priming Fertiliser is a world-leading RLF Product.
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It's technically engineered products, including the RLF Seed Priming and High-analysis Broad-spectrum Ultra Foliar range of products are acknowledged world-leaders. And, RLF's professional technical team continue to bring new products to the market that target the specific needs of different crop types or for crops in challenging growing environments. RLF specialty liquid fertiliser products effectively address the need for efficient and sustainable modern farming practices with an emphasis on the renewal of natural soil fertility. ISO 9001 Quality Assured, RLF renews its commitment to its customers every day as it works tirelessly to meet the demands for the increased volumes required to supply the expanding market.
RURAL LIQUID FERTILISERS (RLF) Rural Liquid Fertilisers (RLF) is a world class fertiliser company that has developed highly advanced crop nutrition products for global agriculture. It is the manufacturer and global distributor of these products. RLF supports a diverse range of products, customers and markets, with an outstanding technical capacity. Our talented people are passionate about delivering real value and genuine on-farm financial returns. RLF is a dynamic, committed and customer focused organisation.
SIGNIFICANT MILESTONES 1991 First Broad-spectrum Foliar Fertilisers were released in Australia (today they are
called Ultra Foliar) 1998 Awarded ISO9001 Quality Accreditation 1999 First company in the world to develop and launch BSN Seed Priming technology 2003 Reached 10,000,000 hectare in farm product use 2008 Developed High-analysis Broad-spectrum Solution (HBS) Foliar Fertiliser
called PLASMA 2008 Commenced sales and customer support in China 2009 Opened China Packaging Plant 2010 Formulated Rapid Delivery Technology and the Rapid Foliar Range 2012 Awarded Australia’s single largest Fertigation supply contract for Broad-spectrum
Liquid Fertiliser 2013 Introduced Unidip (world’s first Broad-spectrum inorganic root dip) 2014 Extended China-based sales, support, manufacturing and packaging facilities 2015 Expanded Asia region market outreach with support centres in Bangkok and Manila
Mr. Ken Hancock Managing Director RLF
TODAY
Welcome to RLF | Introduction
Today, RLF is the leading provider of liquid fertilisers in Australia. It has substantial Australian and China-based manufacturing and distribution capacity, and supports a global agriculture market by delivering RLF crop nutrition products to existing and new export markets.
RLF Head of Technical Dr. Hooshang Nassery with Grower Rob Kitto
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More high-value biomass for the future of the soil. Building natural soil fertility and giving back to the soil. RLF's key Seed Priming and Ultra Foliar products substantially increase the nutrient value and biomass of root systems as well as the above-ground plant matter. Following harvest the plant matter reverts nutrition to the root biomass. This in turn directs nutritional value back to the soil ready for future use. RLF products support healthier soil by building organic matter and natural soil fertility.
Build + Increase
Organic Matter
Vision and Values | Farmers and Growers First
RLF VISION AND VALUES. A PERSONAL STATEMENT. “At RLF we are dedicated to building a vibrant and successful global network that places the interests of our customers first and foremost. We understand and share their vision as they strive to build their enterprises and bring food security to their part of the world”. This sense of purpose is shared by all RLF team members. As a company with world leading products and technologies, RLF believes it can do much to contribute to the global effort of feeding a hungry world. And by doing so, support the economic development of countries, whether large or small. Such is the RLF vision. RLF values are important. They underpin all endeavours and effort. Our Values are important to us and they underpin everything that we do.
Customer First “Your success is our success, so we will always work hard for you. We will remain mindful of the trust that you have placed in us”. Culture of Professionalism “Every aspect of our business will be conducted with the highest level of professionalism. We will maintain excellent standards and ensure that proper performance measures are in place. Our facilities and technology will always be of the highest international standards. Our employees will treat you and each other with respect and conduct themselves with pride”. Resourcefulness “We will retain the ability to adapt, be open to all suggestions for improvement, and respond to changing circumstances”.
SUSTAINABILITY. A VIEW TO THE FUTURE.
Bigger Roots with BSN Superstrike Seed Priming Fertiliser
Integrity “We will act honestly, openly and professionally. We will do what we say we'll do, and hold ourselves accountable”.
Innovation, Creativity and Sustainability “We will strive to be market-leaders with our technologies and will continue to think creatively so that we can find new ways to help you. We take seriously the responsibility of stewardship to the environment, as how we manage resources today impacts on tomorrow”.
Enthusiasm “We will strive for excellence on your behalf to bring about the best solutions possible and we will continue to be enthusiastic and passionate about Specialty Fertilisers, our core business”.
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Why RLF Products are Better | Quality Formulations and Manufacture
RLF formulates some of the world’s most advanced High-analysis Broad-spectrum liquid fertilisers. Most of these have very high concentrations of specialised elemental compounds that have been safely processed into a single, stable, saturated solution. By achieving success in this challenging formulation and manufacturing process RLF has been able to produce one of the highest concentrations of multi-nutrient solution in the world today. RLF formulations are created to ensure rapid up-take mobility and nutrient availability in the plant. This ensures that RLF products achieve maximum possible efficiency and results.
PRODUCT FORMULATION
World-Leading
RLF Product
RLF’s 1Q
Systems
Stable
Solution
High-Analysis
Broad-Spectrum
RLF has manufacturing, packaging and distribution facilities in Australia and China. It has sales, professional, technical and operational support teams throughout Australia and the Asia region.
OPERATIONS AND MANUFACTURE
QA ISO 9001 since 1998. Strict adherence to Quality Control standards in accordance with international standards and local licensing requirements.
QUALITY ASSURANCE
RLF China Packaging Plant
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RLF Products | Results
RLF designs and builds all its crop nutrition products for real on-farm performance. RLF focus is to generate products that achieve tangible and viable results. RLF performance is based on independent trial data, demonstration field trials and real on-farm measurement. This is supported by laboratory-based scientific development trials, measurement and evaluation. It can be stated with a high degree of certainty that RLF products deliver the following outcomes, and in many cases out-perform, or exceed the farmer's expectations.
Plant RLF crop nutrition products provide the plant with superior biological results such as strength, root growth and size, shoot and tiller size and number, as well as overall general health and wellbeing. It is these results that give the plant the real-life advantages that result in bigger, better and greater crop results.
RLF Control
For Real On-Farm Performance
RLF Control
RLF Control
Yield RLF yield improvement performances can be both measured and quantified. High yield provides greater financial return to the farmer or grower.
Economics RLF has built its business around providing crop nutrition products and systems that give the farmer the ability to achieve a positive economic benefit as a direct result of using RLF products. RLF products and systems ensure the farmer can, in all confidence and reliability, make an investment in RLF products that is capable of providing a measurable and significant return on investment.
Quality RLF products have been shown to deliver healthier produce outcomes with high produce nutritional value.
Sustainability More high-value biomass for the future of the soil. Building natural soil fertility and giving back to the soil. RLF's signature products in both the Seed Priming and Ultra Foliar ranges substantially increase the nutrient value and biomass of the root system. Following harvest the plant matter reverts nutrition to the root biomass. This in turn directs nutritional value back to the soil ready for future use. RLF products support healthier soil by building organic matter and natural soil fertility.
RLF Control
RLF Control
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RLF Products | Explanation of Technologies
RLF Features
RLF develops and manufactures high-technology liquid crop nutrition products for agriculture. They are all engineered and based on plant science.
High-analysis Broad-spectrum Solutions
World-leading technology that enables the safe formulation and
manufacture of fertiliser in a concentrated solution that contains
many nutrients. Stable and safely engineered for the plant.
Crop Nutrient Removal
RLF applies the science of nutrient removal in the development and
formulation of its high technology products. Crop Nutrient Removal
science allows RLF to calculate the quantity of nutrients for every
formulation and to balance those nutrients removed during the plant
growth cycle.
Seed Delivery System
World-leading RLF-developed technology that bonds with the
nutrient elements to efficiently and safely transport them directly
into the seed embryo. This process is called imbibing as it is
essential to fertilise the seed directly with nutrient.
Stable Solution
RLF products are high concentration with specific gravity values between
1.2 and 1.6. They are engineered in the formulation to ensure that they
maintain full integrity. RLF products are tested, accredited and in quality
solution that assures stability and longevity.
Nutrient Delivery System
World-leading RLF formulated nutrient carrier technology that
bonds with the nutrient elements in solution to transfer them
directly into the plant through the leaf cell walls to the
cells themselves.
Build + Increase Organic Matter
RLF high-technology products build and increase organic matter through
the development of a larger root mass, greatly increased fine root hairs
and a higher rate of root turnover caused by increased microbial activity
and the resulting increase in plant exudate. This is supported by the
increase in plant nutrient levels and the increase in the mass of growth
matter, both of which return to the soil at harvest.
Rapid Delivery System
RLF technology that utilises a balance of high-quality chelates and
RLF nutrient carrier-technology to enact nutrient transfer rapidly
and with high-efficiency into the plant through the leaf and
to its cells.
Quality Assured
Accredited ISO9001:2008 certification enables RLF to demonstrate high
levels of service quality and to show that internationally recognised quality
management principles are followed.
High-Performance Formulations
High-analysis Broad-spectrum products that have up to 12 nutrient
elements delivered to the plant or seed in a single application. This
one High-performance product can perform many functions and
achieve many outcomes in this specialised formulation.
World-Leading RLF Product
RLF has delivered products to the market that are recognised as world-
leading and innovative. It’s technologies are scientifically advanced and
provide solutions that support modern farming practice.
Plant Physiology + Chemistry
The development of RLF products is based on the plant’s own
detailed and individual physiology and related chemistry. This
achieves the desired results from every formulation and is the basis
of all RLF products. Ensures the correct nutrients are delivered to
the plant safely and efficiently.
Proven to Work
All RLF products are scientifically tested, trialled and proven in both
laboratory and field evaluations.
Phosphorus-Based
RLF products are phosphorus-based. This is important because of
the complex nature and structure of plants that require it to
regulate protein synthesis. It's role in cell division and the
development of new tissue is instrumental in giving energy to the
plant whether through foliar, fertigation, furrow, dipping or seed
priming methods of nutrient application.
Multi-Dentate Chelation
RLF products are developed using EDTA chelating agent to allow
multi-dentate chelation to bind a number of metal ions for high
nutrient delivery to the plant. This is a feature of RLF's high
concentration formulations.
Multi-Nutrient
RLF products are designed for optimal nutrient balance. They can be
targeted specifically to crop type, to crop or soil deficiency, to plant parts
or to different phases of crop growth and development. Multi-nutrient
formulations contain up to 12 different nutrient elements as with Ultra
Foliar, but will vary dependent upon the function required from other
specific products.
Australian Product
Proudly Australian. Quality Assured and Accredited. Australian
formulation teams oversee the packaging of all product across all
manufacturing facilities.
Low pH Technology
Low pH technology is a feature of RLF product formulations. Foliar
products require low pH (or acidity) to transfer the nutrients directly to the
plant through the leaf. Low pH technology enables a higher level of
buffering ability (or power) to ensure that no leaf burn occurs
when applied.
Integrated Fertiliser Management
IFM is the practice of balancing and managing the nutrient levels in all
three pathways. By fertilising the seed, soil and leaf, improved crop
performance can be demonstrated throughout the entire growth cycle.
RLF trial data is proven and shows greater yield, better crop health and
quality and an increase in natural soil fertility as a consequence of larger
root systems.
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Quality Elements and Materials RLF uses only superior, quality materials in the manufacture of its products. These elements ensure efficiency and importantly, product consistency.
SDS (Seed Delivery System) RLF-developed, proprietary technology, that allows the seed to completely absorb nutrients.
NDS (Nutrient Delivery System) RLF-developed, proprietary technology, that delivers nutrient directly through the leaf cell walls. This allows nutrient to be taken into the plant at a significantly increased rate over that of other foliar fertilisers.
High Performance Formulations RLF manufactures super saturated high single concentrations, as well as Broad or Multi-spectrum formulations in solution. These high performance formulations ensure RLF products remain world-leading and the best available in the market.
Plant Physiology and Chemistry RLF bases all of its products on the science of plant physiology. This ensures that RLF products are built with a complex understanding of the chemistry involved in plant functions, responses and requirements.
Crop Nutrition Removal RLF bases all formulations and micro element calculations on the science of crop nutrient removal.
High-analysis Broad-spectrum RLF technology enables the manufacture of Broad-spectrum products in High-analysis formulations that contain up to twelve (12) nutrients in one perfect non-antagonistic solution.
Why RLF Products are Better | Points of Difference
There are a number of points of difference between RLF products and those of other liquid manufacturers. These include:
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RLF Products | Categories
Seed
Priming
SEED PRIMING is the latest technology in engineered seed nutrition. This is a powerful advance in modern farming practice and RLF is the absolute world leader. Farmers and growers can fertilise the seed directly, because of the RLF-developed technology called SDS (Seed Delivery System). The specialised range of SEED PRIMING products ensure that plants are set for maximum yield potential from day-1. RLF is leading the way and at the forefront of agricultural industry with these specialised crop nutrition products.
Ultra Foliar
RLF leads the world in High-analysis Broad-spectrum liquid fertilisers. These are called ULTRA FOLIAR. These fertilisers give the plant the resources to grow strong. They help ensure that the NPK-inputs, together with any crop protection chemical inputs, achieve maximum gain. ULTRA FOLIAR does this by delivering a complete Broad-spectrum nutrient package directly to the plant, using the RLF-developed technology called NDS (Nutrient Delivery System).
Rapid Foliar
RAPID FOLIAR is a recent product category, specifically designed to deliver nutrient requirements such as zinc, copper or manganese. RLF has integrated its NDS technology with partial ETDA chelates. This results in a foliar fertiliser product with increased speed and efficiency of nutrient uptake and availability for the plant. This superior product ensures the primary nutrient need is satisfied and available at faster and higher levels.
Fertigation
RLF specialises in the development and manufacture of quality liquid crop nutrition products for use in modern reticulated or sprinkler irrigation systems. FERTIGATION products are engineered using RLF-developed technology HBS (High-analysis Broad-spectrum Solution) ensuring that nutrition is delivered at optimum levels. RLF FERTIGATION products deliver a solution concentration that is immediately dispersed in the irrigation systems used.
Root Boost
ROOT BOOST is the category given to describe RLF products designed to focus on early vigour and development for the root system. Using RLF-developed technology these crop nutrition products have been engineered to allow for targeted nutrition delivery that gives support and energy to the developing root structure and mass. RLF is one of the first fertiliser companies to have a range of root-based products.
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NPK Foliar
NPK FOLIAR is the most recently added crop nutrition product to the RLF range. It is specially designed to deliver highly concentrated liquid phosphorus and potassium to the crop, and has the most impact on productivity and yield when used during the reproductive phase of crop growth. It is imminently versatile and can be used in furrow injection or fertigation systems or as part of a foliar routine. With near neutral pH it is balanced and optimally targeted. NPK FOLIAR is easily handled and mixed and is highly suitable for foliar tank mixes. It assists with the release or recovery of soil-bound phosphorus and trace elements. Another excellent RLF product, leading the way.
Pasture
PASTURE PLUS is a High-analysis Broad-spectrum liquid fertiliser designed specifically for animal carrying pastures and feed crops. PASTURE PLUS applies RLF-technology NDS to deliver nutrient through the leaf. It has twelve (12) essential nutrients in the highly concentrated solution. Because it is engineered for animal carrying pasture it improves the volume and quality of animal feed crops making them more palatable and nutritional. The optimal balance of PASTURE PLUS fixes issues leading to animal deficiencies and has the potential to increase revenue from improved feed and animal production. It is supported by significant field trial accreditation and data.
RLF Products | Categories
Crop-specific
Foliar
Foliar
RLF has a range of single and multi-element FOLIAR fertiliser products that provide added support with the supply of nutrient to crops and vegetables, as and when needed. When applied as a direct response to soil conditions, the RLF FOLIAR range of products provide efficient and effective delivery of the required nutrient.
CROP-SPECIFIC FOLIAR products are designed for a specific crop type. These crop nutrition products deliver a specially formulated High-analysis Broad-spectrum nutrient package directly to the plant that has been based on the plant's physiology. This supports plant growth and strength and ensures that NPK fertilisers together with crop protection chemicals are buffered during uptake for maximum gain. CROP-SPECIFIC FOLIAR supplies extra plant available phosphorus to the plant to achieve greater yield.
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RLF Products | Global Product Range
RLF
PRODUCT NAME
Boron Blue
Boron Plus
Broadacre Plus
BSN Superstrike
BSN Ultra
BSN-10
Calcium Plus
Canola Plus
Cereal Plus
Cereal Plus Zinc
Cotton Plus
Dynamo High K
Dynamo High N
Dynamo High P
Fertigation Plus
Fruits + Veggies Plus
Ground Force
Horticulture Plus
Interceptor XF
Interceptor XS
K-Komplex
Legume Plus
Nitrogen Plus
Nutricover
Pasture Plus
Plant Milk High K
Plant Milk High N
Plasma Furrow Inject
Plasma Fusion
Plasma Power
Potassium Plus
PowerPK
PowerN26
PowerN39
PowerN42
Rapid Copper
Rapid Manganese
Rapid Max
Rapid Zinc
Silica Plus
Ultra12 Foliar
Unidip
Viticulture Plus
Foliar
Foliar
Ultra Foliar
Seed Primer
Seed Primer
Seed Primer
Foliar
Crop Specific Foliar
Crop Specific Foliar
Crop Specific Foliar
Crop Specific Foliar
Fertigation
Fertigation
Fertigation
Fertigation
Ultra Foliar
Fertigation
Crop Specific Foliar
Ultra Foliar
Seed Primer
Ultra Foliar
Crop Specific Foliar
Foliar/Fertigation
Foliar/Fertigation
Ultra Foliar
Fertigation
Fertigation
Furrow Injection
Ultra Foliar
Foliar
Foliar
Foliar/Fertigation
Foliar/Fertigation
Foliar/Fertigation
Foliar/Fertigation
Rapid Foliar
Rapid Foliar
Rapid Foliar
Rapid Foliar
Foliar
Ultra Foliar
Nutrient Charger
Crop Specific Foliar
JOEY FERTILIZER
PRODUCT NAME
Fertigation
Ultra Foliar
Ultra Foliar
Foliar/Fertigation
Nutrient Charger
Ultra Foliar
Foliar/Fertigation
Rapid Foliar
Rapid Foliar
Seed Primer
Nutrient Charger
Ultra Foliar
Ultra Foliar
Nutrient Charger
Foliar
Seed Primer (Rice)
Ultra Foliar
Foliar
Seed Primer
Foliar
Foliar
Diesel Fuel Additive
Foliar/Fertigation
Nutrient Solution
Nutrient Solution
Nutrient Solution
Nutrient Solution
KING FERTILIZER
JOEY Fertigation
JOEY Field Crops
JOEY Fruits + Veggies
JOEY Nitrogen
JOEY Nutrient Charger
JOEY Pasture Plus
JOEY Potassium
JOEY Rapid Max
JOEY Rapid Zinc
JOEY Seed Primer
Cane King Billet Charger
Cane King Foliar
Grow King Foliar
Grow King Nutrient Charger
Grow King Potassium
Rice King Seed Primer
Rice King Foliar Part 1
Rice King Foliar Part 2
Seed King Seed Primer
Turf King Foliar
Turf King Silica
AdBlue
All Purpose Multi Nutrient
Liquid Fertiliser
HYDRIX Florix Nutrient A
HYDRIX Florix Nutrient B
HYDRIX Vegix Nutrient A
HYDRIX Vegix Nutrient B
ADBLUE
GARDGRO HOME GARDENS
HYDRIX HYDROPONICS
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RLF Products | Packaging and Available Sizes
Sizes in Litres
20 Litres
Description
Drum (Small Size). Leak proof, narrow mouth, tight end
made with HDPE (High Density Polyethylene).
Dimensions
Height 450mm
Depth 280mm Width 280mm
5 Litres
Description
Bottle (Large). Leak proof, narrow mouth, tight end
made with HDPE (High Density Polyethylene).
Dimensions
Height 295mm
Depth 190mm Width 140mm
200 Litres
Description
Drum (Large Size). It is made of UHMWPE (Ultra-High
Molecular Weight and High Density Polyethylene).
Tamper evident feature.
Dimensions
Height 950mm Diameter 590mm
1 Litre
Description
Bottle. Leak proof, narrow mouth, tight end made with
HDPE (High Density Polyethylene).
Dimensions
Height 250mm
Depth 85mm Width 85mm
110 Litres
Description
Drum (Medium Size). Total opening with screw lid. Water
tight closure. Tamper evident feature. HDPE (High
Density Polyethylene) material.
Dimensions
Height 770mm Diameter 485mm
Sizes in Millilitres (Bottles)
200 Millilitres
Description
Bottle. Leak proof wide mouth rounds with screw cap.
Made with HDPE (High Density Polyethylene).
Dimensions
Height 125mm Width 60mm
250 Millilitres
Description
Bottle. Leak proof wide mouth rounds with screw cap.
Made with HDPE (High Density Polyethylene).
Dimensions
Height 135mm
Width 62mm
30 Millilitres
Description
Sachet. A small disposable pouch made from plastic
lined foil which contains single-use quantity of the liquid
fertiliser product.
Dimensions
Height 770mm Diameter 485mm
Sizes in Millilitres (Sachet)
10 Millilitres
Description
Sachet. A small disposable pouch made from plastic
lined foil which contains single-use quantity of the liquid
fertiliser product.
Dimensions
Height 105mm Width 75mm
500 Millilitres
Description
Bottle. Leak proof wide mouth rounds with screw cap.
Made with HDPE (High Density Polyethylene).
Dimensions
Height 190mm Width 70mm
1000 Litres
Description
Intermediate Bulk Container (IBC). Stainless steel frame
for the transport and storage of bulk liquid fertilisers.
Dimensions
Height 1160mm
Width 1200mm Length 1000mm
100 Millilitres
Description
Bottle. Leak proof wide mouth rounds with screw cap.
Made with HDPE (High Density Polyethylene).
Dimensions
Height 100mm Width 50mm
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Some of them are defined as being :
the undeniable and expected massive growth in the demand for food
the need for continual improvement as efficiencies are sought in supply chain practices, crop yield and quality, and on-farm practices and management
the imperative of protecting the areas of arable land currently under cultivation across the globe through the use of modern farming technologies and practice that restores goodness to the soil
the importance of science and technology
how innovation and innovative products will define success
the reality of retail and packaging as a means of influencing agricultural decisions
how intelligent packaging will shape sales and marketing
how convenience and health choices will play a more important role in the marketplace
the emergence of direct consumer-producer relationships
the generational transformation brought about by a greater ease and comfort of accessing and using information technology
the reliance on Partnership as a means of achieving successful outcomes RLF products and systems work in support of these developing trends and represent the modern future of farmer practice. RLF is at the forefront of the modern farmer practice revolution.
RLF Business | The Future of Agriculture
THE FUTURE OF AGRICULTURE
THE REALITIES OF FUTURE NEED
The future of agriculture depends on applying change and improvement to the ways of growing and farming.
RLF and Distributor Partners work together within a developed framework targeting this very important outcome. The reality is that over coming years
farmers will need to increase outputs and reduce input costs. This will force them to enter into a period of change moving from existing common farmer
practices to that of experimenting and experiencing new innovative product technologies and new principals. Like fertilising the seed, High-analysis Broad-
spectrum foliar products and new programs (like Integrated Fertiliser Management).
RLF understands that this is a global issue, and accordingly has built its product range, marketing and infrastructure to support and grow with this vision for
the future. RLF’s focus and technologies support this reality.
Commentators and recognised agricultural experts agree that the trends in the global agricultural industry for the coming two or three decades are quite clear.
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Distributor Partners | Add Crop Nutrition to your Business
As a RLF distributor, you can add a world-leading and complete
range of advanced plant nutrition products to your business whilst
taking advantage of our 25 years of product development success.
This gives your business the opportunity to add value to both current
sales and to your distribution networks.
ADD NUTRIENT PRODUCTS TO YOUR BUSINESS
In addition, it could further enhance and significantly increase your business's reputation as your farmer customers benefit from the technological advances
and end-results of using RLF's products. Your business will be given the opportunity to distinguish itself through the introduction of reliable, effective
products and technologies.
Economically this should influence your sales revenues. It will also allow you to add further to the product range and support you already provide for your
farmer customers. It may even give you an increased competitive advantage in your local marketplace.
Farmers around the world in all cropping environments use our innovative products and comprehensive solutions to address crop production
limitations and continuously improve on-farm practices. (Today RLF has an estimated 5 million+ customers).
Our success is linked directly to the success of our farmer customers who use RLF innovative products.
We use the tools of modern plant physiology, advanced chemistry and proprietary technologies in building liquid fertiliser products to support our
demonstrated commitment to agriculture and the business of our farmer customers.
Every day of the year, we work side by side farmers to deliver better on-farm profits and healthier foods to the world.
THE KEY FACTS
BSN Ultra Seed Priming Fertiliser
Rapid Max Rapid Foliar Fertiliser
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Distributor Partners | RLF’s Commercial Model
RLF Distributor Partners have access to so much more than just a network of
product manufacture, delivery and distribution. Our relationship is a mutual
experience, and it is our strong belief that the important customer groups of both our
companies will benefit equally.
Making RLF your partner is a decision you are encouraged to consider and
investigate further, and we hope that the following information will give you a clear
picture of the scope of RLF's services and support.
CONSIDER THE OPPORTUNITIES AND OPTIONS
RLF Distribution Partners have access to much more than a specified line of products.
The Distribution Partnership provides the framework within which the distribution of products,
plus all the added extras are incorporated. These extras include :
new innovative technologies and modern farming practices
products with unique market positions and exclusivity in the markets
training and support
marketing and promotions (both online and off-line)
They also allow you to develop products specific to your local area requirements.
It is more than simply being a Distributor. Rather it is a partnership with RLF and its proven
products and systems. Together with your farmer customers we are able to provide innovative
solutions to enable them to grow better crops and market produce for the betterment and benefit
of us all.
TECHNICAL + SUPPORT
RLF provides a flexible commercial model that allows for a balance of objectives that
are specially selected or negotiated. These are often based on your current business
practices or market strengths.
The common objective of this model is commercial success for both the partners.
Together with the understanding that a vital business needs continuance (or
renewal) through updates and refresh, new products and the constant development
of new pathways going forward are offered as part of this model.
THE COMMERCIAL MODEL
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Distributor Partners | Product in the Market
The RLF commercial model is by four systems, with predominantly three main channels to market.
The four systems are :
1. Global Partner
2. Country Licence
3. Exclusive Distributor Partner
4. Non-exclusive Distributor Partner
RLF product structure allows Distributor Partners to achieve access to a larger
market by having the full-spread of RLF product available to market.
RLF has products that compete in all three segments of the marketplace, and each
can be supported by the other.
The objective is to have access to new customers in new markets so that you gain
greater market share.
RLF products can generally be categorised into three market types, being :
1. Non-Competitive Product types
2. Speciality Product types
3. Competitive Product types
Non-competitive Products
Non-competitive products are the range of RLF products that have no, or highly limited competition or similar product competitors in the marketplace. This includes the RLF specialised categories of Seed Priming, Ultra Foliar, Pasture, Root Boost and Rapid. These products are technologically advanced and unique and are only available through RLF. As premium products they are retailed in the marketplace at a suitable product price point, accordingly with the opportunity make solid margin on this range.
THE PRODUCTS IN THE MARKET
These then are further broken down into three general channels to the marketplace being :
a. Fertilisers retail and distribution supplier network business
b. Agricultural chemical business distributing complimentary products to your current range
c. Direct to market (corporate, government and seed production)
The most suitable commercial model to fit your purpose will be agreed upon. This is what RLF can
make available to you.
Seed Priming
Ultra Foliar
Pasture Plus
Root Boost
Rapid Foliar
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Competitive Products (Commoditised Products) Competitive products means the more standard range of RLF products competing in a more commoditised marketplace. This includes the RLF categories Fertigation, Foliar and Bulk commoditised products. Generally these are sold competitive to market, and match the general market expectations for comparable product lines. Margins are more normalised.
Fertigation Foliar Bulk Liquids
Distributor Partners | Margins
Speciality Products Speciality products are those defined as purpose built products and are generally engineered and formulated for specific markets or crop-specific purposes. This includes the Crop-specific range of Foliars, Nutrient Chargers and market specific
products such as those specially developed for sugarcane and hydroponics. These
speciality products generally apply common RLF technologies, but are suited to the
speciality crop or area.
Whilst speciality markets are competitive to purpose, they are generally higher in margin
opportunity for the Distributor Partner.
Nutrient Charger
Margins are generally managed in accordance with the market conditions in-country,
including financial and farmer affordability, economic model of 'cost versus return'
and the type of product and competitive landscape.
In this way, the RLF commercial model provides for a range of :
higher margin (‘non-competitive’ products)
mid-margin (‘speciality’ products)
lower (normalised) margin (‘competitive’ products)
THE MARGINS
All products competing within the same market place, but in different categories or market groups.
In this way, the Distributor Partner has the opportunity to work towards a higher than average margin return through the sale and distribution of the full range of
product types. This spread of products gives great flexibility and opportunity to Distribution Partners in designing a higher-return business model by using
RLF products.
Crop-Specific Foliar
The RLF commercial model aims to provide a full spread of products that are targeted at different segments of the agricultural marketplace.
NPK Foliar
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Distributor Partners | Unique Selling Point
Product distinction (unique and exclusive to your marketplace) is achieved through
the introduction of new and innovative products that are generally new to market and
not available through other competitors in your particular marketplace.
The Distributor Partner has the opportunity to bring an entire product range to
marketplaces that, in parts, haven’t previously had access to these high-
performance products.
THE MARKET EXCLUSIVITY
An RLF Distributor Partner commercial model is developed to provide for a flexible and commercial approach to branding in your markets. The following options
are available to a Distributor Partner under the different commercial models.
RLF Branding
Your Brand
Joint Branding (RLF + Your Brand)
Challenger Brand
Segment Brand
RLF is flexible in working with its Distributor Partners to best represent the products in the market, and further to support the Distributor Partner in their own
branding market objectives.
THE BRANDS IN THE MARKET
Given the unique nature of the RLF product categories and the product formulations
contained within them, an opportunity exists for the marketing of the range based
on a series of unique propositions that are unavailable to similar, or general
competitor products.
This allows for investment into the promotion of these products on the basis that they
bring a number of unique positions to the market that are unavailable from any other
distributor or product at this time.
THE UNIQUE SELLING POINT AROUND RLF PRODUCTS
Generally, in the product categories of Seed Priming, Ultra Foliar, Rapid, Pasture and even some of the Root Boost and Nutrient Charger categories, the
Distributor Partner would not encounter large-scale competitive issues against these products. This provides the Distributor Partner with distinctive new
categories of product to sell in the local marketplace.
The reduced competitive retail environment lends to a higher margin and complimentary sales strategy – allowing you to retail more commoditised and
competitive products alongside a range of unique and distinctive products.
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Distributor Partners | Brands in the Market
You also have the opportunity to introduce the RLF product range to your market in
stages. This can support the overall longer term growth of the entire product range in
your markets over time. This can also support your own product sales as RLF
products are generally complimentary to your sales process.
In the first instance, the introduction of the non-competitive products allows for the
evolution of Brand trust, and this improves subsequent potential for growth with the
introduction of the more commoditised products going forward.
The RLF range has been developed to allow for a staged introduction. With each
category supporting the other in building market trust and reputation. This starts with
the high-performance products and extends gradually to the commoditised
competitive products.
THE STAGED INTRODUCTION OF PRODUCTS
RLF has designed its products into the following categories, allowing for
differentiation in type and purpose.
Seed Priming Ultra Foliar Rapid Foliar Pasture Plus Fertigation Foliar
The Category Model gives a basis for identification of purpose, mode of
use, marketing and sales direction and a general representation that
RLF can provide a truly complete and fully integrated range of products.
THE BRANDS IN THE MARKET
Given the unique nature of the RLF product categories and the product formulations contained within them,
an opportunity exists for the marketing of the range based on a series of unique propositions that are
unavailable to similar, or general competitor products. Such as the Integrated Fertiliser Management
(IFM) model.
This allows for investment into the promotion of these products on the basis that they bring a number of
unique positions to the market that are unavailable from any other distributor or product at this time.
THE IFM MODEL
Crop-Specific Foliar NPK Foliar Root Boost Nutrient Charger Bulk Liquids
Integrated Fertiliser
Management
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Distributor Partners | Modern Farmer Practice
THE MANTRA MODERN FARMER PRACTICES + INNOVATION
RLF products can give the Distributor Partner the opportunity to incorporate into their business a range of innovative, technology-based products designed
specifically for the farmer to implement modern farmer practice.
RLF products give the Distributor Partner the opportunity to market the benefits of innovation, by making sensible, measured changes to farmer practice to
bring about increased benefits and gains. Only with change, and the ability to access new technologies, will the adaptation to new modern farmer practices
be achieved in your local marketplace.
RLF Distributor Partners have the opportunity to support their farmer customers in bringing about these new innovative practices.
THE GREAT OPPORTUNITY COMMODITISING THE NUTRIENT MARKET
RLF has defined and categorised the nutrient market, for the purposes of making it more commoditised for your farmer customers. This makes it easier for
them to understand the products best suited to their particular cropping environments and enterprises.
The definition of the categories are suited to purpose, therefore the end user experience is clear and less confusing.
RLF Distributor Partners can be the first to take to market the range of products in the categories outlined above. This is a great opportunity.
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Distributor Partners | Trusted Brand with History
RLF has 25 years of experience in the global marketplace. It supports a
diverse range of products, customers and markets. It has outstanding technical
capacity and has a talented team of leaders and managers all supporting a
committed team of people all working towards the promotion of the RLF Brand.
RLF is passionate about delivering real value and genuine on-farm financial
returns and this is an excellent fit for any prospective Distributor Partner.
A TRUSTED BRAND WITH HISTORY ON OUR SIDE
RLF Distributor Partnerships are more than just products. And being a Distributor is much more than just distributing product. Rather, it is a partnership with RLF
and its proven products and systems. Together, with your farmer customers, we can provide innovation and solutions to enable them to grow better crops and
market produce for the betterment and benefit of us all.
In summarising the benefits and support you will receive as a Distributor Partner, you will enjoy access to :
CONCLUSION
A Trusted Brand Commercial and Compliance Support An Excellent Product Skilled People and Knowledge Trial and Demonstration Evaluation Data Technical Services and Support Sales and Marketing Support and Services Reliable Supply Intelligent Packaging Labelling and Local Branding Global Websites
Product Websites Superior Online Presence APPS and Mobile/Tablet Tools Extensive Video Library Training Materials Media Releases/RLF Insights and Special Report publications Technical Bulletins TeamRLF intranet Design Service and Customer Support Product Development Pathways Access to the Widest Range of Products
RLF offers a solid Commercial Model.
It offers a full spread of Products in the three market segments, being non-competitive, speciality and competitive markets. It gives opportunity for a higher than average margin return and enables you to bring distinctive products that are unique and exclusive to
the marketplace. It allows you to Brand and establish Branding alternatives to suit your market objectives. And to manage and distribute Products with a 'Unique
Selling Point' (USP). It enables a staged Product sales pathway based on trust in the market, with defined product categories to promote and sell given RLF's full spread
of products. It introduces new innovative practices such as the IFM model of Integrated Fertiliser Management. This relies upon high-performance products
allowing for modern farmer practices + innovation. It is complemented by an easy to understand commoditised product range.
Team China China Operations Management
JOIN A TRUSTED BRAND WITH HISTORY, RESPECT AND EXPERIENCE ON OUR SIDE
These are all Products designed for the future of agriculture.
RLF and its Products are part of the solution to address the reality of future global
food security needs.
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RLF Management | Experienced and Dynamic
RLF has a team of skilled and dedicated leaders, managers, plant
scientists, chemists, in-field professionals, contributors and support staff at
all levels of operations.
The RLF business model is firmly based on the notion of 'Customer First'.
RLF works tirelessly with its farming and growing customers to deliver
better on-farm outcomes in both crop yield and quality, and
economic return.
The RLF culture of professionalism supports excellent standards and
exceptional products. Its members are team-focused employees who give
respect to both customers and colleagues. They conduct themselves with
pride. They are Team RLF.
TEAM
RLF's Management is dedicated to building a vibrant and successful global
network that delivers world leading products and technologies.
They strive to uphold RLF's status as a market leader.
They continue to think and develop creatively, so that RLF can discover
and deliver only the best solutions and new ways to help customers.
RLF is led by an experienced and dynamic team.
EXECUTIVE TEAM
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RLF | the Australian in Global Fertiliser
RLF is a specialised agricultural company producing specialty crop nutrition
liquid fertilisers.
Farmers and growers around the world, and in all cropping environments use these
innovative products and comprehensive solutions to address crop production limitations.
RLF products work in tandem with the farmer to achieve continuous improvement of
on-farm practices and routines.
As a result, RLF success is directly linked to the success of its customers.
The tools of modern plant physiology and science are used to support RLF's commitment
to agriculture and to the business of its farmer and grower customers.
RLF's leading liquid fertiliser products promote efficiency in use. They protect and
increase yield and deliver improvements in crop health and quality. Researched and
developed by accredited experts in the field of plant science, the entire RLF product
range is supported by a team of experienced sales and support members with the
professional expertise to provide practical in-field help.
Every day, RLF works side by side farmers to deliver better on-farm profits and healthier
food to the world.
RURAL LIQUID FERTILISERS
rlf.com.au