Add chapters, tags, slides to your videos

Introduction

Video content already surpasses traditional forms of communication

Video comprises more than 50% of internet traffic and more than 50% of bandwidth COST

Users “time is limited” Users like to “skim the video” Users like to “watch what they want”

=> Minimize cost and maximize user benefitsCopyright Onion Technologies Pvt. Ltd. 2009

Live Example – Cost involved

Assume you have created a video and uploaded online on your site

Types of costs involved - Pre-production costs (script writing,

shooting, editing raw footages, logistics, etc)[An hour long video can cost in the range of

hundreds to thousands of dollars] Post-production costs (encoding, publishing

for web and bandwidth cost based on traffic)[Decent plan would cost you hundred dollar a

month]

Copyright Onion Technologies Pvt. Ltd. 2009

Live Example – What you have

Assume this is the video you created - Fred Wilson’s video on Google Tech Talk Additionally assume you are lucky to get this

done with just hundred’s of dollars and have no bandwidth cost being a YouTube partner

Great – you have got more than 15K views!!! BUT Do you think 15K users have watch 75% of video? Do you think these many users spread the word

about things in the video? Do you think Google or search engine drove

enough traffic to your one hour video?Copyright Onion Technologies Pvt. Ltd. 2009

Live Example – Enhanced video

Now assume you enhanced the video using onion.tv Click to experience Say you had to incur approx $20 for this video to do

this Advantages to users?

Skim the video in minutes and watch selectively Search / Share segments in the video Refer relevant documents synchronized with

video Advantages to you?

Users spend more time on your videos Video spreads in social media as users shares more More traffic => more opportunities to earn revenue


In a nutshell

Having videos is great but enhancing them to user’s need is the key

Explosive growth of video content has created a need for enhancement and synchronization capabilities Making videos rich and useful

Metadata is the key driver for additional revenue

Long-form Videos lack key features: Meta-data tagging, synchronization /

insertion of relevant content, discovery of clips in the video, etc.


The onion.tv Value Proposition

We help content companies enhance their videos into a rich media experience that delivers value to the audience, thus providing maximum returns

Integration of Video media with rich content to enhance the stickiness/watch-ability and usefulness ToC, Powerpoint slides, Wiki information, Notes

Fully integrated with the YouTube API and other white-label solutions

Supports online, offline, and embedded device deployment


onion.tv ecosystem


Are your videos enhanced for the web?

+

Publish using online video

platforms

VIDEOS ON INTERNET

ENHANCED PLAYBACK EXPERIENCE

=

Enhance using onion.tv

• Easy to use off the web• Integrates with most player API’s• Enrich the experience of your users with detail metadata• Expand your reach

Applications

Educational companies can integrate Table of Contents, synchronize notes, code section & Wikipedia pages with the video

Event companies can integrate tags, comments and synchronize a presentation with the video, so users can skim, filter, search or share parts of a video

Content companies in news, entertainment, and advertising can integrate their media with relevant content to enhance the user experience


Proposed Next Steps

Launch pilot project to enhance a set of videos on cost-basis

Measure impressions after 30 days Analyze the survey / feedback results along

with numbers from analytic tools and then decide

Choose Software-As-A-Service or select the self-hosting option

Decide other factors as per your requirements Like online video platform to use, per video

metadata creation options, etcCopyright Onion Technologies Pvt. Ltd. 2009

For more information

Website: www.onion.tv Twitter: http://twitter.com/oniontv Live Demo

Email: [email protected] Phone US: +1-781-371-0862India: +91-20-2546-6688


Add chapters, tags, slides to your videos

Technology

Transcript of Add chapters, tags, slides to your videos