AdChoices IAB Forum Presentation

ADCHOICES -OUR EXPERIENCE

MAY 2012

WWW.TRIBALFUSION.COM PAGE 2

• Industry Awareness• What we implemented• Issues we’ve uncovered• Usage Rates• Suggestions

ADCHOICES - OUR EXPERIENCE


QUICK RECAP


• The Law– Disjointed across EU– Comes into effect 2011-2013 (25th May in UK)– Affects all cookies

• Self-regulatory• Same approach across Europe & US• Comes into full effect July 1st 2012• Focused on advertising/targeting• A huge step forward!

WHAT IT IS

WHAT IT ISN’T


INDUSTRY AWARENESS


DO YOU KNOW WHAT IS THIS?

Percentage of respondents to question “Do you know what this image represents?”, n=47


WHAT ARE YOUR PLANS TO ADDRESS UK EPRIVACY ISSUES?

Percentage of respondents to question “How are you handling UK ePrivacy Issues?”, n=33


HOW WILL YOU ENABLE THE ADCHOICES ICON?

Percentage respondents to question “If you're using/going to use the AdChoices icon, how will you enable it?”, n=32


OUR IMPLEMENTATION


ISSUES


Publisher page css conflicts with our AdChoices icon div. Publisher needs to remove float:left from the following

classes….


This script moves page content after the script in <noscript> tag so content is not displayed.

The response header is “Content-Type text/html” so script does not run in IE browser - this needs to be set to ”Content-Type application/x-javascript” to fix IE issue.


USAGE RATES


ICON ACTIVITY & OPT-OUTS

0.009%(clicks/impressions)

0.003%(opt-outs/ cookied users)

Average Daily Rate per Month

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• See Notes for More Info!


SUGGESTIONS


No description of company

No grouping of companies


If you choose to turn off online behavioural advertising it does not mean you will no longer receive advertising on the

internet


THE FUTURE?


mplement

IN SUMMARY

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nteract

AdChoices IAB Forum Presentation

Technology

Transcript of AdChoices IAB Forum Presentation