Adaptive Sliding Canada Campaign
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Transcript of Adaptive Sliding Canada Campaign
Adapt ive S l id ing Canada@AdaptiveSliding inspiring its way into the 2018 Paralympics
Celeste Jhala // Kimberly Nguyen-Don // Liam Ponton // Tink Newman
From the Start . . .Developing a brand identity & community
Inspire and support online community and promote Adaptive Sliding Sports
InspiringStrongCourageousFearlessExcitingExperimental
Goal
Campaign Themes
The core of our campaign... perhaps hard core.
# Build community by targeting athletes & enthusiasts
# Post relevant & inspiring content on Twitter and Facebook
# Promote user submissions of #GETFEARLESS photos
#GETFEARLESS campaign overv iew
Celeste - Mon/Wed
Kim - Fri/Sat
Liam - Sun
Tink - Tues/Thurs
Find & post content
Engage with audience
Answer questions
Encourage #GETFEARLESS photos
Goal
Schedul ing
Strategy & Execut ionTeam planning, coordination, delegation and research
Celeste - Mon/Wed
Kim - Fri/Sat
Liam - Sun
Tink - Tues/Thurs
Find & post content
Engage with audience
Answer questions
Encourage #GETFEARLESS photos
ContentFollower interaction
# Hashtag content with live component
ObstaclesTeam planning, coordination, delegation and research
Difficulty finding updated content
Knowledge about adaptive sliding was limited to one team member
Team communication needed to improve
Inf luencers
(left to right)
@CraigDrebit
@BobTeamSpring
@Egger_29
Twit ter
FacebookAlan Morasch
Francis Chiasson
SuccessesMeasuring goals & sentiment
Goals: 100 Twitter Followers and 100 Facebook Fans
# 162 twitter fans March 30th
# 0% negative sentiment
# 52 unique authors posting to #getfearless
# users submitting photos, other content and responding to our posts
# getfearless offline component initiated
# Keep an ongoing internal communication
# Create a feel of inclusiveness
# Find your "tribe leaders" and take care of them
# Keep the community open to everyone
# WHAT do we recommend?
Fin ish strong.