ADAPTING FOR THE ALL-POWERFUL CONSUMER How … · 2020-07-03 · ADAPTING FOR THE ALL-POWERFUL...
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ADAPTING FOR THE ALL-POWERFUL CONSUMER How Digitalization Will Help Animal Producers Compete THE FORCE THAT’S FORCING CHANGE $1.4T $600B 39% MILLENNIALS will pay more for organic, GMO-free, and sustainably sourced food, and demand transparent practices. 2 THEY WANT proof that animals are treated humanely, knowledge of beef production’s impact on the environment, and beef processing information. 4 of overall shoppers would switch brands to start using products that feature more transparent labels. 5 THEY DEFINE “healthy” as organic, locally sourced or sustainable. 3 MILLENNIALS will grow their purchasing power from $600 billion today to $1.4 trillion in 2020, 1 increasing their influence on the way animal producers operate their businesses. EMBRACE TRACK & TRACE The importance of lot, track, and trace will grow with consumer expectations. Digitalization can reduce business risk by enabling animal producers to immediately retrieve accurate supply chain data. PREPARE FOR BLOCKCHAIN Blockchain is a continuously growing list of records linked and secured together that avoids a centralized system and enables visibility to all. Grocery shoppers with smart phones will see where the animals came from, how far they traveled, and who the livestock farmer is. RELY ON DATA Consumer power will increase demands on the supply chain, making accurate, accessible data vital to all entities along the chain. ? Consumers have already tilted the playing field in their favor. With greater change on the way, animal producers should adopt a digital solution now to remain competitive in the near future. RESOURCES 1https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail 2https://www.modernrestaurantmanagement.com/the-future-of-food-are-you-ready-for-the-millennials-infographic/ 3https://www.washingtonpost.com/lifestyle/wellness/9-ways-millennials-are-changing-the-way-we-eat/2018/02/20/6bb2fe60-11eb-11e8-8ea1- c1d91fcec3fe_story.html?utm_term=.a6ec3da412d7 4https://www.beefboard.org/producer/160328-Q316-Landing-Page-Consumer-Marketing.asp 5https://www.smartbrief.com/original/2018/08/shifting-toward-transparency-food-beverage-and-personal-care-products ©2019 Cargill Inc. All rights reserved.
Transcript of ADAPTING FOR THE ALL-POWERFUL CONSUMER How … · 2020-07-03 · ADAPTING FOR THE ALL-POWERFUL...
ADAPTING FOR THE ALL-POWERFUL CONSUMER How Digitalization Will Help
Animal Producers Compete
THE FORCE THAT’S FORCING CHANGE
$1.4T$600B
39%
MILLENNIALS will pay more for organic, GMO-free, and sustainably sourced food, and demand transparent practices.2
THEY WANT proof that animals are treated humanely, knowledge of beef production’s impact on the environment, and beef processing information.4
of overall shoppers would switch brands to start using products that feature more transparent labels.5
THEY DEFINE “healthy” as organic, locally sourced or sustainable.3
MILLENNIALS will grow their purchasing power from $600 billion today to $1.4 trillion in 2020,1 increasing their influence on the way animal producers operate their businesses.
EMBRACE TRACK & TRACEThe importance of lot, track, and trace will grow with consumer expectations. Digitalization can reduce business risk by enabling animal producers to immediately retrieve accurate supply chain data.
PREPARE FOR BLOCKCHAINBlockchain is a continuously growing list of records linked and secured together that avoids a centralized system and enablesvisibility to all.
Grocery shoppers with smart phones will see where the animals came from, how far they traveled, and who the livestock farmer is.
RELY ON DATAConsumer power will increase demands on the supply chain, making accurate, accessible data vital to all entities along the chain.
?
Consumers have already tilted the playing field in their favor. With greater change on the way, animal producers should adopt a digital solution now to remain competitive in the near future.
RESOURCES1https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail2https://www.modernrestaurantmanagement.com/the-future-of-food-are-you-ready-for-the-millennials-infographic/3https://www.washingtonpost.com/lifestyle/wellness/9-ways-millennials-are-changing-the-way-we-eat/2018/02/20/6bb2fe60-11eb-11e8-8ea1-c1d91fcec3fe_story.html?utm_term=.a6ec3da412d74https://www.beefboard.org/producer/160328-Q316-Landing-Page-Consumer-Marketing.asp5https://www.smartbrief.com/original/2018/08/shifting-toward-transparency-food-beverage-and-personal-care-products
©2019 Cargill Inc. All rights reserved.
