Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised...
-
Upload
allison-goodwin -
Category
Documents
-
view
218 -
download
0
Transcript of Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised...
![Page 1: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/1.jpg)
Adam Heathfield, PhD Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc.Senior Director, Worldwide Policy, Pfizer Inc.
September 25, 2013September 25, 2013
Personalised Medicine – an industry Personalised Medicine – an industry perspectiveperspective
![Page 2: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/2.jpg)
The case for Personalised Medicine has been made
…..and clearer safety signals too
![Page 3: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/3.jpg)
Multiple domains and collaborations
![Page 4: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/4.jpg)
Data handlingComprehensive, accessible and interoperable datasets must be generated to support the development of a new disease taxomony and allow for its ongoing refinement and application.
Interdisciplinarity, participation and translational researchEmphasis must be placed on stakeholder participation, interdisciplinary interaction, public-private and pre-competitive partnerships and translational research in order to develop the frameworks that support the vision of personalised medicine and healthcare.
Policy work is essential
![Page 5: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/5.jpg)
UK has good collaborative environment for organising tests and sharing research data, but other countries have higher rates of testing
Emerging findings in the Cancer Research UK Stratified Medicines Programme Shaw et al (ASCO poster)
Diagnostics a key component
![Page 6: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/6.jpg)
Unlocking the value of personalised healthcare in Europe—breast cancers tratification Walter Van Dyck at al Health Policy and Technology (2012) 1, 63–68
PM impacts across care pathways
![Page 7: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/7.jpg)
Clinical Trial: PROFILE 1005 (n = 261 mature patients)References: 1. Kim et al. Poster at ASCO, 2012 (Abstract 7533). 2. XALKORI® Summary of Product Characteristics. 7
Results from an open-label, single-arm, non-comparative Phase II study investigating the safety, tolerability, pharmacokinetics and anti-tumor activity of crizotinib in 261 patients with advanced ALK-positive NSCLC progressed on standard therapy. Patients received oral crizotinib 250mg twice a day in 21-day cycles. Efficacy endpoints included: objective response rate, disease control rate, duration of response, time to response, overall survival and progression-free survival.
• Crizotinib demonstrated marked clinical activity in advanced ALK+ NSCLC (ORR ~60%, median PFS 8.1 months)1,2
• More than 90% of crizotinib patients achieved tumor shrinkage1
Early promise and rapid uptake – or not?
![Page 8: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/8.jpg)
Lots of opportunities for collaboration:• Basic research• Translational medicine• Access and quality of real world data• Diagnostic infrastructure• Early access for patients
Personalised Medicine has moved on from an R&D topic
Integrated approach needed for optimal care and future investment
Summary
![Page 9: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/9.jpg)
Back Up
![Page 10: Adam Heathfield, PhD Senior Director, Worldwide Policy, Pfizer Inc. September 25, 2013 Personalised Medicine – an industry perspective.](https://reader036.fdocuments.us/reader036/viewer/2022081513/56649f1a5503460f94c2ff34/html5/thumbnails/10.jpg)
Evolving Personalized Paradigm
Metastatic disease (stage IIIB/ IV)
EGFR K-RAS ERCC1 ALK TS B-RAFHER-2
Traditional Paradigm
Non-squamous cell carcinoma
Metastatic disease (stage IIIB/ IV)
Squamous cell carcinoma
Diagnostic challenges
Oncologist sole treatment decision maker
Treatment decisions depend on histology
More complex decisions involving more stakeholders beyond oncologist (surgeon, pathologist)
Education required to integrate molecular diagnostics into treatment decisions
Need for multiple molecular Dx creates competition for available tissue, budget, manpower
Not a “simple” issue of a single drug-diagnostic combination
Multiple test options