ADA Compliance in the Digital Age - PRLA
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Transcript of ADA Compliance in the Digital Age - PRLA
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DigiPro Media designs products, services and experiences to provide web accessibility, easy website migration and improved marketability.
Adot Labs
We provide a quick, low-cost solution to
protecting a company from
ADA Title III web accessibility lawsuits
DigiPro Media
We offer affordable, comprehensive website services to design, build and host websites with
built-in accessibility compliance
DigiPaaS
We have developed an integrated platform with
advanced web productivity tools that can increase growth and operational
efficiency
ADA Compliance on the Internet
• Why does it matter to my business?
• What is accessibility compliance?
• How can you implement and mitigate risk?
Quick Poll
Who knows what ADA Title III is?
Enacted in 1990, the ADA prohibits places of public accommodation, like restaurants and hotels, from discriminating against individuals with disabilities.
Americans with Disabilities Act (ADA)
The ADA did not specifically include websites as a place of public accommodation because the internet was still in its infancy when the ADA was adopted.
Reality for a blind customer
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Why Does Web Accessibility Matter to My Business?
Quick Poll
Who has been served or knows someone who has?
Number of Federal Lawsuits for Web Accessibility and ADA Title III in First 6 Months of 2018
Source: Sevfarth Shaw LLP
The Number of Federal Lawsuits for Web Accessibility are Growing
Source: Sevfarth Shaw LLP
No End in Sight
The federal government has offered no official guidelines on how the ADA applies to websites. This inaction has created a lot of uncertainty in the federal court system.
ADA Compliance on the Internet
A Real Title III ADA Web Lawsuit
A Real Title III ADA Web Lawsuit
Reality of Inclusive Web and Your Hotel
• Every decision you make about your online presence comes with consequences, and the frontline of your hotel—your website—could be failing at inclusivity
• It’s estimated that by 2050, one-fifth of the world’s population will have an accessibility need (that’s roughly 1.9 billion people), which means that it’s more important than ever to ask the right questions and take the right steps to make sure your website is accessible and represents your goal of being an inclusive hotel
What is Web Accessibility?
Web Accessibility Overview
Millions of people have disabilities that affect their use of the internet. These disabilities include visual, auditory, physical, cognitive and neurological
Web accessibility means that there are no barriers that prevent a person with a disability from having access to your website and being able to interact with it
YourPhysical Location
Your Website- Menus- Specials - Location - Contact Info
ADA Impaired Individual
or Non-Impaired
Individual
WCAG 2.1 and Section 508Ensure your website and its content is easy for anyone to understand
The Web Content Accessibility Guidelines (WCAG) are part of a series of web accessibility guidelines published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C), the main international standards organization for the Internet.
Section 508 addresses legal compliance through the process of market research and government procurement and also has technical standards against which products can be evaluated to determine if they meet the technical compliance
There is nothing in Section 508 that requires private web sites to comply unless they are receiving federal funds or under contract with a federal agency. Commercial best practices include voluntary standards and guidelines as the World Wide Web Consortium's (W3C) Web Accessibility Initiative (WAI)
Accessible Design PrinciplesEnsure your website and its content is easy for anyone to understand
• Page titles that describe page content accurately• Reader friendly content with the most important information first• Use of Alt-Tags on images to make them more informative• Internal and external link descriptions that are descriptive and
more meaningful• Text labels on buttons and form fields to give the user
information on what to do• Pages and navigation built in ways that people can navigate
without the use of a keyboard• Accessible human validation on Web forms (Captcha)
Voice Search Optimized - A Benefit of Accessibility
• 50% of all searches will be voice searches by 2020, per comScore
• About 30% of all searches will be done without a screen by 2020, per Gartner
• 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022
• There will be an estimated 21.4 million smart speakers in the US by 2020, per Activate
• The voice recognition market will be a $601 million industry by 2019, per Technavio
• One-in-six Americans (16%) own a voice activated smart-speaker, per Edison Research and NPR
• As of January 2018, there were an estimated one billion voice searches per month, per Alpine.AI
• 35.6 million Americans used a voice-activated assistant device at least once a month in 2017, per eMarketer — a year-over-year increase of 128.9 percent
• 1 in 4 shoppers used voice assistants in their holiday shopping during the 2017 season, per CTA
• 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, Google
• Mobile voice-related searches are 3X more likely to be local-based than text-related searches, Search Engine Watch
What Can You Do?
How to help protect your business from ADA website accessibility lawsuits
Be Proactive
Protect
Add an accessibility statement to your
current website using Adot Pro before you
get sued
Assess
Audit your current website and create a
path toward correcting common
accessibility mistakes
Comply
Work with your web team to make your site is compliant or work with DigiProMedia and build a
new website on DigiPaaS
What is Adot Pro and How Can It Help?
• Cloud-based solution that doesn’t require you to change your current website
• Includes a web accessibility statement to be featured on the business website
• Provides a low-cost bridge solution so you don’t have to rebuild your entire website today
Adot Pro Works with Your Current Website
Current, Non Web Accessible Website Adot Pro Accessible Version
Simple Navigation
Screen Reader Friendly
Food MenuBuilder
Adot Pro Features
Font Resizer
Visual Contrast Tool
Accessibility Statement
What is DigiPaaS?
One platform that provides the foundation for strategic growth and operational efficiency with built-in web accessibility standards
• Web Content Management (CMS)• Customer Management (CRM)• Customer Reviews• E-commerce• Calendar Events• Email Marketing• Social Media Post Scheduler• Menu Builder• Blogging• TripAdvisor Integration (API)
DigiPaaS – Complete Digital Ecosystem
Assess Your Risk
Get a free, one-page scan at DigiProMedia.com/NatRest
Identify non-compliant vulnerabilities to your current website
Product Options & Costs for National Restaurant Association Members
1: Adot Pro NatRest Member Discount Provides your business an accessibility compliance plan and
version of your current website on our Adot Pro platform.
25% - 50%
MEMBER
2: DigiPro NatRest Member Discount - DigiPaaSIncludes Accessibility Compliant Template Based Websites using client’s existing/provided website content.
15% - 50%
3: DigiPro NatRest Member Discount - CustomIncludes Accessibility Compliant Custom Web/App, Enterpriseand Franchise solutions.
15% - 35%
STRATEGIC PARTNERSHIPS
Florida Division of Blind ServicesHelps blind and visually impaired individuals achieve their goals and live their lives with as much independence and self-direction as possible
National Restaurant AssociationThe largest food service trade association in the world, supports over 500,000 restaurant businesses, and includes affiliated state restaurant association partners
Asian American Hotel Owners Association (AAHOA)This trade organization is the largest hotel owners association in the world and represents over 17,700 hotel owners
Superior Small Lodging Association of Florida (SSL)SSL represents the over 13,000 smaller operators of lodging properties with 75 or fewer rooms
Independence for the Blind of West FloridaIts mission is to assist persons who are blind or visually impaired to achieve independence through education and rehabilitation.
Institute for Human & Machine Cognition (IHMC)Provides fundamental research and development which we commercialize
