Pitch Presentation

By Shara Bull, Edward Ife, Tony Darville, Desree Akorahson

Initial ideas Ideas Advantages Challenges Production

Management: costs

Magazine It is the cheapest product due to not needing any actors, directors or props

We didn’t have any unique ideas that will stand out from the competition.

Average cost:

£82,507 per issue

Film It is the biggest production and if received well it can get a lot of media coverage

We thought film was not a good choice as the film industry is to competitive. It is also very expensive

Average cost:

£1 million - £30 million

Documentary The story/ topic is real and gives information to viewers

We thought documentaries would be slightly boring to our target audience

Average cost:

£20,000

Talk show We thought that this was the best choice for our media product because there is no limit to what topics we can use.

Not offending the viewers/guests. Inviting guests that most viewers know or like will be the hardest challenge.

Average cost:

£800,000 – £2 Million

Convention of Talk Show The host tends to be well known and well respected

within their field of expertise.

Talk shows usually have live public audiences.

The music tends to be very catchy upbeat and sometimes they play music from the person who they are actually interviewing. In many talk shows the band is visible.

Props: sofa chairs and coffee tables to give a relaxed feeling within the show. They also have a TV screen in between the host and interviewee to show pictures, videos and what’s going on in the green room.

The interviewee usually comes out through sliding door revealing them to the audience and cameras.

Usually a chat show is very informal giving the shows a little comedy. The interview techniques are friendly and chatty.

A talk show is usually 30-60 minutes long. After 2 interviews the show usually goes on break depending on how long each interview is. When the show ends they get a very popular artist to perform.

 

Target Audience

Demographic profile. We decided to aim the show at 18-35 year olds as we think they

watch late night television the most, so they more likely to come across the show.

Based in London because it is very well known around the world. We aim at any race and religion. Both male and female.

Psychographic profile. Mainstreamers and Quirkies are the best audience for our show.

They like the latest trends and finding out what is happening on

the news.

Adding celebrities will make the show commercialized.

Primary Research: Questionnaires

In order to find out our target audiences opinions we put

together a questionnaire. We

asked 10 people both male and female, so

we know how to appeal to both

genders.

Mood board

Ancillary Text

To promote our talk show, we have decided to create two media products. A radio advert and a print

advert.

This is our print Advert

Image

Scheduling informationChannel logo

Show name

Conventions of a Radio Advert

Radio Adverts help persuade the listener to either buy something or make them aware of an event or organisation.

It usually takes 30-35 seconds It provides detail about the product It includes a lot of alliteration, to make the advert sound catchy It has to be quick and simple so it is easier for the listener to

remember Catchy and quick music

Our Radio Advert Script

(Theme music starts then lowers, continuously plays throughout)Edward: Hello I am Edward Ife and I am here to tell you about my exciting new show… After Dark. We will be interviewing two special guests for our premiere launch and they are Damani and Frida. We will be asking very personal questions and some not so personal. So don’t miss After Dark starring me, Edward Ife every Friday at 9.00pm on abc. Oh and don’t forget to look us up online at www.afterdark.com/abc

Our radio advert will play and promote the show

throughout radio stations.

Secondary Research: Internet

Competition During our research about talk shows, we wanted to find out who our main competitors are. Here are our results:

Alan Carr: Chatty man is an award winning British comedy chat show. The show includes interviews with celebrity guests, sketches, current events and music. The demographic profile it is aimed at is 18-30 year olds and the show begins late at night and it appeals to males and females. Furthermore it is available for anyone to watch whether they use cable or satellite, as a result they have a huge audience.  Another one of our competitors is the Graham Norton show and the Jonathan Ross show, they are both British comedy chat shows broadcasted on BBC one. The show includes interviews with celebrities and even performances from some of the guests. Their target audience is the same as our chosen target audience, which is 18-35. They aim at all genders and it is on both cable and satellite. US

POur reason for choosing those three shows was because they aim at the same audience as ours. They have all the qualities we want in our show. Our unique selling point is making the interview comfortable and to do this we will

include mini challenges whilst we are interviewing to give a relaxed, fun feel to the programme. We also have a younger presenter giving the show a youthful edge.

Risk assessment

According to Section 2 of the Health and Safety at Work Act 1974, all employers have a duty to ensure that – so far as is reasonably practicable – the health, safety and

welfare of all employees is looked after.”

Storyboards

Storyboards

Budget

TOTAL BUDGET£20,735

The price of each show:TOTAL BUDGET

£15,635

Starting the show:

Cast

Role: SingerName: Frida ArthurGender: FemaleAge: 21

Role: Basketball playerName: Damani EkeamaGender: MaleAge: 20

Role: PresenterName: Edward IfeGender: MaleAge: 22

Audience figures BARB (Broadcast Audience Research Board) Is an organization that complies audience measurements and

audience ratings in the united kingdom.

Everything that is created within the show is from our own resources and copyright free. We shall be using music from our own source.

Copyright C

We have to consider our guests private lives and personal information, as a result we will not include any information about them or their lifestyle without their consent. All individuals who participate in the talk show are ‘original’ and not based any other individual.

Legal and Ethical Considerations

Presented by:Shara Bull, Edward Ife, Desree Akorahson and Tony Darville