Adding more to Venture

Advent Ventures

The future of the advertising industry?

Who are Advent Ventures?

• Investing across Europe

• $1bn under management

• Invest in both: 1) Venture Capital 2) Growth Equity

• Invest from €250k through €20mm

I am a VC.

I do not know the future

But I invest in people who might.

Agenda

What are we investing in

Why?

Many of the established names were VC backed…

Many emerging names are already VC funded

You saw it here first…

Advent commissioned research specifically for ad:tech

$580mn invested across 56 deals

Global Venture Capital investment Ad tech H1 2008

Deals by ValueLargest Category: Ad networks $167mm

Deals by VolumeLargest Category: Ad networks 15 deals

Who were the companies?

Our money where my mouth is

User reviews of local places and servicesSecond-generation Yellow Pages

Why invest?

What is driving us to invest in the sector?

Startling online growth

Brands will eventually stop valuing reach

Advertising measurement still broken

Adverts are changing beyond recognition

(www.TheCoffeeShopsofMayfair.com)

Where am I interested in investing?

Measuring advertising effectiveness

Opportunities in Central and Eastern Europe

Advertiser-funded short form content

Ad networks with scale

• Advent Venture Partners

• 25 Buckingham Gate

• London

• SW1E 6LD

• Telephone: +44 (0)20 7932 2100