Ad Specialties Effective Promotions

Ad Specialties

Effective PromotionsPresented by: Phil Werking

Ad SpecialtiesEffective Promotions

What is an Ad Specialty?> Also known as a promotional product, an ad specialty is any item that can be imprinted with a logo or slogan.

> T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted.

> Other unique examples include imprinted plant leaves, toasters, and VISA or music download cards.


What is an Ad Specialty?

Ad specialties are relevant to any audience, and specialized categories can meet specific needs or initiatives, including:

> Eco-friendly

> USA made

> Union made


That’s an Ad Specialty?

Food GiftsThe ad specialty industry offers a wide range of tasty choices and packaging options. Make your gifts unique with customization or promotional product insertion.


That’s an Ad Specialty?

Recognition Awards

Everything you need to recognize years of service, sales achievement, safety performance, retirement, etc. Recognition products include:

> Trophies

> Crystal

> Sculptures

> Plaques

> Frames

> Clocks

> Watches

> Pen sets


What can Ad Specialties Do?

Customer Retention & Appreciation

Increase Tradeshow Traffic

Employee Recognition

Promote New Products & Services

Welcome New Employees

Increase Safety Awareness

Years of Service

Increase Referrals

Promote Fundraisers

Cause Marketing

Go Green Initiatives


The Ad Specialty Advantage

> Make an impression

> Stay top of mind

> Long lasting effect

> Higher perceived value and low Cost Per Impression (CPI)


> 42% of end-users have a MORE favorable impression of an advertiser after receiving the item.

> 62% have done business with the advertiser AFTER RECEIVING the item.

Make an Impression

Source: A 2008 study by the Advertising Specialties Institute


<< In one study only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week.

Stay Top of Mind

Source: A 2004 study by the L.J. Market Research

On average, 84% of end-users remember the brands on the items they’ve received.


> 81% of promotional products were kept because they were considered useful.

> The typical promotional product is kept for 7 months.

Long Lasting Effect



Advertising specialties deliver a better cost-per-impression than nearly all other media.

Lower Cost-Per-Impression



Ad Specialties – Proven & Effective

> Generate goodwill

> Increase referrals and leads

> Improve marketing return on investment (ROI)

> Complements other advertising media


Generate Goodwill

A day spa, looking to increase repeat business, gave the body care set to new clients on their first visit. The sets helped to provide their clients with a taste of the spa experience at home and increased repeat business by 35%.


Increase Referrals & Leads

Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone.

Source: 2005 Study by Louisiana State University and Glenrich Business Studies


Example: Tradeshows

Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.

Improve Return on Investment

Source: A 2003 study by the Georgia Southern University


Complement Other Media

Example: Direct MailAn ad specialty in a mail promotion increases the response rate by 50%.

As an incentive to respond, they generate four times as many responses as a sales letter alone.

Source: Sliver Marketing Group, 1992


Ad Specialties Summary

Ad Specialties are items imprinted with a logo or slogan that:

> Make a long lasting impression

> Are more cost effective than traditional media

> Generate goodwill

> Improve return on investment


As your promotional consultant, I am your:

> Idea generator

> Marketing partner

> Brand specialist

I am here to help you improve your Marketing return on investment with ad specialties.

Please contact me at 800-315-1218 or email me at [email protected]

Your Promotional Consultant

Ad Specialties Effective Promotions

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