Ad spec final

Ad Specification GuideThe most common mobile ad formats

Ad FormatsOverview

For the sake of interaction and engagement, remember that mobile

advertising is much more than standard banners. Today, your brand can be advertised

through various formats on mobile:

More than just a banner

Native

It can appear as native to

the overall app

design

Video

It can be seen in video

formats

Reactive

It can be reactive to the

touch points of the

consumers

Mobile Ad FormatsOverview

The next three pages will provide you with an overview of the

most common mobile ad formats of 2015.

This ad format works more like

content and is commonly applied

by social networks such as Facebook

and Twitter.

What mobile marketers love about

native ads is that they are adapted

to the natural layout of an app. They

match both the feel and the function

of a particular app and thereby avoid

to disturb the overall user

experience.

Native Ads

Rich HTML5 experience is probably

what describes interstitials the best.

Full-screen interstitials can contain a

static image, rich media and even a

video.

This ad format often appears full

screen in between game levels or

other app formats that transition

from one step to another.

Intertitials

types of ads


Rich MediaInteractivity must be the key

word of Rich Media ads. This

format is commonly

distinguished with a multitude of

engaging ad creative attributes

including video, sending an SMS

message, embedding audio etc.

Thanks to the interactivity, this ad

format often contributes to

higher engagement with app

users.

BannerProbably the most dominant

form of advertising on the

internet and on mobile as well.

Banner ads can especially work

great to improve brand

awareness and visibility. A

smartphone banner ad can

appear at the top or bottom of

the device screen and it can also

be inside a mobile app or on a

mobile web page.


A push notification is a message the app

owners sends directly to the user’s smart-

phone.

Usually, push notifications will appear on the front screen similar to an SMS or MMS.

Push notifications are directly integrated with an app and the message

can be adapted from one time to another,

depending on the objective of the app

owner.

Push notificationsIf you want to get

your consumers a

rich brand

experience on

mobile, then video

Video


must be the right ad format for you. On mobile, video ads

normally last between 15 or 30 seconds and can appear either

before content, in the middle of the content or after the user’s con-

tent is finished.

SpecificationsStandard banner

Dimension300 x 50

Max File size 18KB

Format.gif/.jpg /.png

Dimension 320 x 50

Max File size22KB

Format .gif/.jpg/.png

Dimension300 x 250

Max File size50KB

Format .gif/.jpg/ .png

SpecificationsStandard Banners - Smartphone

Dimension320 x 480

Max File size 18KB


Dimension480 x 320

Max File size 18KB


Tablet MREC Leaderboard

Dimension 300 x 250

Max File size 50KB

Format .gif/.jpg /.png

Dimension 728 x 90

Max File size 25KB

Format .gif/.jpg/.png

SpecificationsStandard Banners - Tablets

SpecificationsExpandable banner

Dimension 300x50320x50

Dimension300x416

Collapsed

Expanded

SmartphoneFormat

.psd, HTML 5

SpecificationsExpandable Banners

TabletsFormatHTML 5

Dimension 300x250728x90

Max File size 50KB

Dimension 768x900

Max File size 300KB

Collapsed

Expanded

SpecificationsExpandable Banners

Interactive Video

SmartphoneDimension

Full screen of deviceFile size

Less than 1MBFormat

H.264 MP4 or .mov

SpecificationsInteractive Video

TabletDimension

Full screen of deviceFile size

Less than 2MBFormat

H.264 MP4 or .mov

SpecificationsInteractive Video

SpecificationsRich Media

Dimension300 x 50File size

< 10kFormat HTML 5


< 10kFormat HTML 5

Dimension 300 x 250File size

< 10kFormat HTML 5

Banner - Smartphones



< 25kFormatHTML 5


< 25kFormatHTML 5

Banner - Tablet


Interstital

Dimension 320x480

Max initial Load200KB

Dimension768x1024

Max initial Load200KB

Smartphone Tablet


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