Ad Reviews I1 12
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Transcript of Ad Reviews I1 12
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8/2/2019 Ad Reviews I1 12
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TV ADVERTISEMENTS
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TV ADVERTISEMENTS
THE CREATIVE TEAM
Editor Musicians Copywriter
A person employed to write advertising or publicity copy(text)
ArrangerA musician who adapts a composition for particularvoices or instruments or for another style of
performance Producer Composer Director Cinematographer
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TV ADVERTISEMENTS
TYPES OF COMMERCIALS
Buyout. A one-time payment for shooting and airing a commercial.
Dialogue-less Commercials. Used to emphasize a visualimage. The spoken words of an announcer are the only recorded sound.
A buyout means that they are going to pay you a lump sum of money to use
that commercial for a specific period of time and in a specific use.
http://var/www/apps/conversion/current/tmp/scratch18175/BMW%20(Commercial)%20-te%20gusta%20conducir_.mp4 -
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TV ADVERTISEMENTS
TYPES OF COMMERCIALS
Spokesperson Commercial. Uses an authority figure(usually very recognizable or with professional credentials) to lendcredibility to a product.
Celebrity endorsement
http://var/www/apps/conversion/current/tmp/scratch18175/MichaelJacksonPepsiCommercial1984.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/MichaelJacksonPepsiCommercial1984.mp4 -
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TV ADVERTISEMENTS
TYPES OF COMMERCIALS
Slice-of-life commercial
Lifestyle commercial
Bandwagon. Everybody else is doing it!
http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/AshtonKutcherNikonTVCommKyleKoromaldi.mp4http://var/www/apps/conversion/current/tmp/scratch18175/SliceofLife.mp4http://var/www/apps/conversion/current/tmp/scratch18175/MacbethFootwearLifestyleCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/MacbethFootwearLifestyleCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/SliceofLife.mp4 -
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TV ADVERTISEMENTS
TYPES OF COMMERCIALS
Testimonial commercial
Infommercial (self-help)
http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/Join_The_Dance.mp4http://var/www/apps/conversion/current/tmp/scratch18175/DentalPatientTestimonialAdKneibDentistry.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/DentalPatientTestimonialAdKneibDentistry.mp4 -
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WRITING FILM REVIEWS
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TV ADS
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Its your turn to be the critic
This presentation is a guide to help you
write your own ad review.
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Organizing a review
How should a film review be structured?
What information should it contain?
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Organizing a review
In this film review recipe, our ingredientsmight include:
a heading with information about the production.a synopsis
your opinion about scenes, characterization, special effects,soundtrack, etc.
final comments with your thumbs up or thumbs down.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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Organizing a review
Other ingredients to include or develop:
an opening paragraph
genre or film style
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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LETS RECAP OUR LIST OF INGREDIENTS
The headingThe opening paragraphFilm styles (genre)
Plot (synopsis)Giving your opinion
Scenes
CharacterizationFinal comments
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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Organizing a review
What information can our heading contain?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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The heading
Provide brief information about the film, such as title, director,duration, etc. as in the example:1984Starring
Anya Major: unnamed heroineDavid Graham: Big Brother
Directed byRidley Scott
1 minute 0 seconds, USA, (1984)Release date: December 31, 1983 and January 22,1984 (only daytime televised broadcast)
Written bySteve Haydn (copywriter)Lee Clow (creative director)Brent Thomas (art director)
Cinematography: Adrian BiddleEditing: Pamela PowerStudio: Fairbanks Films, New YorkDistributed by: Apple, Inc.Language: EnglishBudget: $900,000
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
After viewing the commercial:
1. Give brief information about the TV commercial, such astitle, director, duration, etc.
2. Write a brief summary in two or three sentences.
3. Describe the commercial.
To help you with the description, think of the following:
Form, Audience, Topic, Purpose
Target audience
Message
Visual & Aural techniques
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
After viewing the commercial:
3. Describe the commercial. To help you with the description,think of the following:
Is there a logo?
Is there a slogan?
What about celebrity endorsement?
Does it use testimonials?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
Lets recap:
Form, Audience, Topic, Purpose
Target audience
Message
Visual & Aural techniques
Is there a logo?
A slogan?
What about celebrity endorsement?
Does it use testimonials?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
After viewing the commercial:
Here are some questions to help you describe the commercial:
1. What product or service is the commercial trying to sell.
2. Where is the commercial set? Describe the setting.3. What objects, if any, were in the spot? Describe them.
4. What happened in the commercial? Provide as much detailas possible.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
After viewing the commercial:
Based on Arthur Asa Bergers The Manufacture of Desire: AlcoholCommercials and Society
1. The Narrative Structure. Basically, the story-line and its
symbolic significance.
2. Dialogue and Language. What do the characters say to oneanother and what, if anything, are they saying to us? Whatdevices do they use to gain our attention or affection and topersuade us?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
After viewing the commercial:
Based on Arthur Asa Bergers The Manufacture of Desire: AlcoholCommercials and Society
3. Actors and Actresses. Do we feel attracted to them and
empathize with them? What kinds of symbolic figures areused as characters in the commercial? What use do theperformers make of facial expression, body language andtheir voices? What about the clothes they wear? How oldare they?
4. Technical Matters: Lighting, Color, Editing and Music.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
After viewing the commercial:
Based on Arthur Asa Bergers The Manufacture of Desire: AlcoholCommercials and Society
5. Sound and Music. What use is made of sound effects? Is
there music used? If so, what kind and for what purposes?How does it affect us?
6. Signs, Symbols and Intertextual Devices. Signs andsymbols (cross for Christianity, etc.). Intertextuality.Commercials can take advantage of what people alreadyknow--about history, literature, the arts, and popularculture--in getting their messages across.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
After viewing the commercial:
Finally,
Give your opinion
1. Is the commercial successful, that is, effective?
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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TV ADVERTISEMENTS
What makes a good TV ad?
1. Gain the interest of the viewer at the beginning; the first 3seconds are critical.
2. Look for a key visual, a scene that encapsulates the entireselling message.
3. Tell one important story per commercial. Tell it clearly, tell itmemorably, and involve the viewer.
4. Observe the rules of good editing. Make it easy for theviewer to get into the idea for the commercial.
5. Always try to show the product in close-up at the end.
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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Words and phrases
excitingnot filmed in a studiothe story comes from (a novel)dangerous action sequences like car chases or peoplefalling from skyscrapersamazing, impossible visual sequences, often created bycomputers
Heres some vocabulary & phrases to help you write your review:
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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Words and phrases
action-packedslow-movinghard-hitting
heart-warmingspine-chillingfar-fetchedbreath-taking
Heres some vocabulary & phrases to help you write your review:
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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Words and phrases
I was impressed by
This ad has been compared to ____ because of its
mood, atmosphere, detail, scenery, moments, plot,momentum, moments
breathtaking, evocative, poor, unsuccessful, scenery,irresistible, perfect
Heres some vocabulary & phrases to help you write your review:
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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wonderful, hilarious, thrilling, credible, classic, captivating
disappointing, confusing, (a) fake, imitation, unoriginal,typical, clich
unexpected plot twists, unbelievable, phenomenal
spectacular visual effects, excessive violence, moving
Heres some vocabulary & phrases to help you write your review:
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
Lets view the TV ads
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4 -
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An in-class assignment
Chrysler Born OfFire
Levis Odyssey
Swagger Wagon
The Force
NikeThe Getaway
http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://var/www/apps/conversion/current/tmp/scratch18175/informmercials/TheSnuggieCommercial.mp4http://www.youtube.com/watch?v=SKL254Y_jtc&feature=youtu.behttp://www.youtube.com/watch?v=SKL254Y_jtc&feature=youtu.behttp://www.youtube.com/watch?v=i7hzyr0tttU%23http://youtu.be/i7hzyr0tttUhttp://youtu.be/ql-N3F1FhW4%23http://youtu.be/ql-N3F1FhW4http://www.youtube.com/watch?v=R55e-uHQna0%23http://youtu.be/R55e-uHQna0http://www.youtube.com/watch?v=uww_MqZD1Tw%23http://youtu.be/uww_MqZD1Twhttp://www.youtube.com/watch?v=uww_MqZD1Tw%23http://youtu.be/uww_MqZD1Twhttp://www.youtube.com/watch?v=uww_MqZD1Tw%23http://youtu.be/uww_MqZD1Twhttp://www.youtube.com/watch?v=uww_MqZD1Tw%23http://youtu.be/uww_MqZD1Twhttp://www.youtube.com/watch?v=R55e-uHQna0%23http://youtu.be/R55e-uHQna0http://youtu.be/ql-N3F1FhW4%23http://youtu.be/ql-N3F1FhW4http://www.youtube.com/watch?v=i7hzyr0tttU%23http://youtu.be/i7hzyr0tttUhttp://www.youtube.com/watch?v=SKL254Y_jtc&feature=youtu.behttp://www.youtube.com/watch?v=SKL254Y_jtc&feature=youtu.be